SEO
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Google Ads completes auto-migration of location extensions to assets
The auto-migration of location extensions to assets expands advertisers' options for displaying location information in their ads.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
Google working on fixing latency issues with the Search Performance reports
The reports within Search Console are now delayed by over 52 hours.
Why are so many affiliate sites losing organic traffic?
Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide.
Take your career to the next level: Become a search marketing master
Dive deep into SEO, PPC, AI, and more at the SMX Master Classes.
Want to speak at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
Prompt injection added to Bing Webmaster Guidelines
The addition of content to your webpages that attempts to perform prompt injection is against Bing's guidelines.
Organic link building for sales landing pages
Great links to your content are essential, but they alone may not be enough to improve rankings for your sales landing pages.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Report: Menu items, busier businesses may be Google local ranking signals
Google has not specifically confirmed this but a new local SEO report says these may be newly discovered local ranking signals.
Google Colab for SEO: How to get started
Learn the benefits of Google Colab for SEOs, from fast setup to AI integration, and how to use it to run Python code seamlessly in the cloud.
8 SEO concepts explained in business terms
Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand.
Google June 2024 spam update done rolling out
This spam update took 7 days to fully roll out and is now complete.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
Reimagining search in the AI era: Insights from ex-Bing Search director
Nobody notices when search engines work perfectly. but they notice when they don't – and more wisdom from Stefan Weitz.
Google testing AI Overviews with link cards at the top
This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.
Google Chrome mobile adds local places to Chrome Actions
Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.
How will generative AI impact website rankings and traffic?
Understand how Google's AI Overviews are influencing website traffic and the challenges and opportunities for maintaining visibility online.
SEO implementation: A comprehensive guide
Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
Link building services to watch in 2024
Top link-building companies to elevate your SEO and boost your online presence.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.
How to use the ‘perfect click’ to optimize for AI-assisted search results
Discover the concept of the “perfect click” and learn how to optimize your content to become the ideal candidate for user conversions.
Google AI Overviews are an evolution, not a revolution
Learn why AI Overviews are just another step in search evolution and get practical tips to keep your SEO strategy effective.
Google dropping continuous scroll in search results
Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022.
Yelp adds 8 searchable accessibility business attributes
Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
Reddit: Your new online reputation challenge
After partnering with Google, Reddit has strengthened ties with OpenAI as well. What does this mean for your online reputation?
How to create shareable, link-worthy content in the AI era
Tips for earning high-quality backlinks by creating valuable content that attracts natural links from authoritative sites.
Google Search resolves indexing bug that lasted several hours
The issue affected indexing in Google Search and impacted new content published across both large and small publishers.
Google AI Overviews showing less often, with less Reddit, data shows
Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.
4 pillars of an effective enterprise AI strategy
Learn how to build a strong AI roadmap by assessing your organization's AI readiness and focusing on these key elements.
How to become exceptional at SEO
Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.
How white label link building services work in 2024
Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.
14 proven strategies to enhance your website’s SEO
Maximize your website visibility and traffic and stay ahead of the competition with these future-proof SEO strategies.
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.