Ecommerce
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Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
5 mistakes to avoid when adding new ecommerce channels
Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Retail Trends Masterclass: Consumer behavior is changing, is your marketing?
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
Bulk product optimization: Tips and tools for ecommerce SEO
Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.
6 Amazon marketing strategies to implement in 2024
Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos.
The synergy of customer journey mapping and ecommerce SEO
Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.
Product page SEO: A complete guide
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
How to make your ecommerce content more helpful
Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC.
Why ecommerce brands must showcase authentic E-E-A-T
Here's why ecommerce brands need visible experts and how they can start building strong E-E-A-T signals, both on-site and off-site.
How to optimize for product-first results in retail Google SERPs
Adapt your SEO approach for retail SERPs, and explore the importance of unique product content, dynamic schema, and teamwork with paid search.
Fashion ecommerce: How to analyze search demand and forecast trends
Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.
How to optimize your ecommerce ad spend and budget for the best ROI
Ready to optimize your ecommerce ad spend? Learn tips for smarter budget allocation and creative approaches that resonate with your audience.
9 Amazon reviews best practices to boost sales and trust
Amazon reviews are critical for sellers. Learn the best practices to help gain an advantage while staying compliant with Amazon's policies.
Ecommerce marketing next year: 5 ways to set up for success
Failing to plan is planning to fail. Here are some ecommerce tips that can have an immediate impact, as well as in the upcoming year.
Amazon tests AI-generated review highlights with U.S. mobile shoppers
The AI-generated paragraph mentions product features and customer sentiment, and also highlights tappable product attributes.
Ecommerce brand debuts AI-generated product review summaries
Using ChatGPT, retailer Newegg now highlights pros and cons, plus summaries of customer reviews on product pages.
Schema usage up 4x among top ranking ecommerce sites
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
How to create review content that’s helpful for users and Google
Nine best practices for creating high-quality product reviews that deliver the most value to shoppers and get visibility on search engines.
6 link building techniques for ecommerce
Combining content-led link building and creative outreach techniques can help you improve your ecommerce site's SEO performance.
How to optimize your Amazon brand store
Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your customers engaged.
Internal linking for ecommerce: The ultimate guide
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
Ecommerce content: How to demonstrate beneficial purpose and expertise
Google’s addition of an extra E to E-A-T for “experience” enforces the need to ensure a beneficial purpose is prominent in your main content.
Commerce Components by Shopify gives large retailers new ways to use the platform
With CCS, retailers can choose which components of Shopify they want to integrate into their own systems.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Make the shopping experience better for users. Take a cue from brick-and-mortars with these ecommerce organization and merchandising tips.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Top 5 data feed errors that can sabotage your ecommerce campaigns
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
5 ecommerce SEO trends to know for the 2022 holidays
New research reveals some remarkable Google search trends that could boost your rankings and revenue this year.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
How to optimize your ecommerce site for better indexing
Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.
5 Amazon product listing optimization must-haves
Amazon will continue to be highly competitive. Want to be successful? Optimize your product listings to the fullest with these tips.
Google Merchant Center no longer disapproves login required and restricted purchase free product listings
Although, Google said these free listings may "have limited visibility on Google."
Google starts automatically upgrading Smart Shopping campaigns to Performance Max
Automatic updates, oh joy! The process begins today to phase out Smart Shopping campaigns for good.
YouTube partners with Shopify to deliver shopping tools for creators, brands
Consumers will now be able to purchase directly from a brand's YouTube channel, without having to leave the platform.
Google Merchant Center auto-tagging now supported on all shopping experiences
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.