Ecommerce
Search Engine Land is your source for commerce news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google Shopping is largest growth opportunity for most online retailers in 2019
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Google Shopping expands to India in English and Hindi
Google enters India's massive market where Flipkart and Amazon have been battling for e-commerce dominance.
Amazon product ads evolution: A harbinger of Amazon local advertising?
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.
Cyber Monday dominated Black Friday in paid search spend, but AOV lagged
Mobile took a bite out of average order value, but sales from paid search over the holiday period rose.
TrueView for Shopping: The perfect marriage of awareness and direct response
To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences.
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
Google Ads showing Black Friday click, impression share trends in Overviews
Throughout the week, advertisers will be able to see how their campaigns are trending over last year.
Google launches special Black Friday, Cyber Monday deals ad unit
Here's how you can join Google's experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals.
Yelp vs Google: How they deal with fake reviews
I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a month on ads. When they got caught, Yelp canceled their ad account and told them they would be demoting the listing’s ranking for 6 months. After that time, they […]
SEO for holiday shoppers
Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.
How to navigate Amazon’s sponsored brand ads updates
How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon's ad revenue is on track to more than triple in the next couple of years, according to Piper Jaffray.
Bing app’s Camera Intelligent Search can solve complex math problems in a snap
With the new "math mode" in Bing's Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap of a picture.
SearchCap: Google’s latest algorithm update, local SEO myths & the Mary G. Ross doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google extends added character benefits of Responsive Search Ads to text adsAug 9, 2018 by Ginny Marvin The new text ad format will continue to roll out this fall. In the […]
First American Indian female engineer Mary G. Ross gets a Google logo
Check out the out-of-this-world Google doodle honoring Mary G. Ross and her contributions to the aerospace industry.
Gerda Taro, first female war photographer, featured in film Google doodle
Google honors "the little red fox" photographer with a special Google logo.
María Rebeca Latigo de Hernández, Mexican immigrant rights activist, gets a Google doodle
Google celebrates what would have been the 122nd birthday of María Rebecca Latigo de Hernández.
Lyudmila Rudenko, Soviet chess player, featured with a Google logo
Woman Chess Master Lyudmila Rudenko was born 114 years ago, and Google remembers her today with this doodle.
Kurt Masur, the German conductor, gets a Google doodle
Google logo honors one of the last old-style maestros, Kurt Masur.
Helen Rodríguez Trías Google doodle honors physician who fought for women & children’s right to healthcare
Dr. Rodríguez Trías's advocacy work earned her the Presidential Citizen Medal in 2001.
Google’s July 4th doodle highlights most-searched-for recipes by state in the US
Google wants to help you prepare the most popular dishes for US Independence Day with this special Google doodle.
Gottfried Wilhelm Leibniz, German philosopher, gets a Google doodle
A special Google logo honors an instrumental personality, mathematician and thinker in the future of computers on his 372nd birthday.
Google doodle honors science fiction writer Octavia E. Butler
Google's logo represents a woman who used her social anxiety to write beautiful science fiction.
Google rolls out updates to give users easier access to privacy controls
Will easier access to privacy controls cause headaches for marketers who rely on activity-related data?
Summer solstice 2018 Google doodle showcases relaxing pond
Happy first day of summer or winter to our Search Engine Land readers around the globe!
Father’s Day Google logo with colored handprints and dinosaurs
Happy Father's Day to all our dad readers!
Google kicks off the World Cup 2018 with this special logo
Google has produced numerous logos for the World Cup.
Google doodle doubles as a garden gnome game in honor of Germany’s Garden Day
Leading to a search for 'History of Garden Gnomes,' the doodle gives players a quick history of garden gnome production before launching the game.
Google doodle honors Dr. Virginia Apgar, inventor of the Apgar score
On the 109th birthday of Dr. Virginia Apgar, Google honors her contribution.
Survey: Consumer trust may be Amazon’s true competitive advantage
Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
Google doodle honors long distance runner Tom Longboat
On Tom Longboat's 131st birthday, Google honors his life and achievements with an animated Doodle in the United States and Canada.
S.P.L. Sørensen Google doodle doubles as a quiz for pH levels of food, soap & batteries
The Danish chemist is known for the pH scale he invented to measure acidity and alkalinity levels.
James Wong Howe Google doodle honors influential cinematographer behind more than 100 US films
Today marks the 1934 release date of 'The Thin Man,' one of Howe's most notable films.
Google Trends gets updated with new features and design elements
Check out the new Google Trends, designed to help journalists build stories.
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]