SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
How Google and Meta could disrupt travel discovery with AI
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Study: 82.5% of marketers to boost SEO budgets in 2024
A new study surveyed 200+ marketing experts to gain insights into their marketing spend and strategy in 2024.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
Head of Google Search: AI mistakes won’t prevent progress
Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid.
Agile SEO: A playbook for online brand management
Discover how agile project management can revolutionize your SEO strategy and boost your online brand presence.
What to do if you lose your SEO job: The emergency handbook
Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google to struggling sites: Focus on your audience, content quality
Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
Google Search Console Performance report adds merchant listings to images report
Google now will show the merchant listing performance within the Google Search Image tab in Search Console data.
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
AI-generated content: The dangers of overreliance
Stop chasing the latest trends and learn to play the long game. Focus on creating consistent and brand-aligned content for customers.
How to protect deep work time and retain focus as an SEO
Learn how to make the most of your peak productivity hours by eliminating distractions, creating a focus-friendly environment and more.
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
5 local SEO insights from Google’s API documentation leak
Local search takeaways from leaked Google API docs, covering video content, click behavior, local authority and more.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
6 SEO tactics for home service companies
Boost your home services company's online visibility with niche-specific tactics, such as cost pages, calculators and more.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Perplexity Pages showing in Google AI Overviews, featured snippets
You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google Search fixes issues with Site names not appearing for internal pages
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Google AI Overviews visibility drops, only shows for 15% of queries
Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
Are you an “award-winning” search marketer?
Boost company morale, attract new business, and take home the highest honor in search.
Rethinking your keyword strategy: Why optimizing for search intent matters
Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.
Google’s link reporting tool is now fixed
Last week there was a bug with the Google Search Console report.
Understanding link velocity: Truths and myths
Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.
Google won’t index sites that do not work on mobile devices after July 5
if your website is not accessible using a mobile device, then Google will no longer index it and rank it.
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
How to extract GBP review insights to boost local SEO visibility
Gain a competitive edge by extracting actionable insights from your – and your competitors' – Google Business Profile reviews.
Google restores News and Discover after widespread disruption
Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.
4 key SEO lessons to avoid site launch disasters
Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.
Google explains how it is improving its AI Overviews
Google said only one in every 7 million unique queries resulted in a Google policy violation.
How SEO moves forward with the Google Content Warehouse API leak
Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.
Unpacking Google’s massive search documentation leak
This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.