SEO
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Google Search Console link report may be broken today
Many are noticing huge declines in the number of links reported in the link report within the Google tool.
6 guiding principles to leverage AI for SEO content production
AI can be a helpful tool for search-driven content production, but without these guiding principles, you might not see results.
Google Search Console reporting error for product snippets
You may have noticed a spike in impressions and clicks between May 15 to May 27 - it was a bug.
Google responds to leak: Documentation lacks context
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.
How to create and configure custom dimensions in GA4
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager.
Google Business Profile chat and call history going away
July 31, 2024 Google will shut down call history and chat - you can download your history now.
HUGE Google Search document leak reveals inner workings of ranking algorithm
The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.
3 common B2B SEO mistakes sabotaging cost per lead
Be careful not to ONLY rely on paid media in B2B. Here's why SEO and content can reduce CPLs years from now.
How to build a better remote team at your digital marketing agency
Learn how a personality strength assessment tool can help you identify team members' strengths and drive greater success.
Google testing blue visit button for search result snippets
These are really big and visible buttons that may encourage a higher click-through rate from the search results.
Google AI Overviews under fire for giving dangerous and wrong answers
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
Improving content quality at scale with AI
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
How important are backlinks for SEO in 2024?
Do backlinks remain a crucial factor for SEO? Or has their importance been diminished in 2024? We help separate fact from fiction.
New for 2024! Compare 16 top SEO platforms
Whether you're looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.
Google Analytics GA4 shows real-time users in the last 5 minutes
Previously, GA4 only showed this metric over the past 30 minutes.
Google AI Overviews, clicks and traffic impact: Unraveling the mystery
What's up with the Google AI Overviews click-through rates? Let's explore some math, sleights of hand and corporate miscommunications.
Driving traffic but not leads? How to win with SEO and CRO
Combining SEO and CRO forms a harmonious union. Explore these helpful tools and tips if you’re struggling to convert traffic.
Broad vs. deep expertise: How to decide which is right for you
Should you develop broad or deep subject matter expertise? Here are five tips to help you make the best decision.
Survey: Shoppers open to using AI search to discover products
55% of consumers believe generative AI search engines could make it easier to discover products and services.
Bing Search back online after 5-hour outage
Third-party search services that use Bing are also offline, including DuckDuckGo, ChatGPT Search, Copilot and more.
Google Ads VP dodges questions on AI Search impact to publishers
Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.
Google is testing special snippet treatment for Reddit search results
This will very likely lead to even more traffic sent by Google Search to Reddit.
SEO job listings down 37% in Q1 – bad omen or blip?
We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
WordPress 6.5 gains lastmod date for sitemaps files
Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.
So you’ve ‘won’ SEO – now what?
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
Google Lens and Circle to Search gains more links, facts and AI Overviews
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Google CEO is ’empathetic’ to content creators Search has wiped out
Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.
Straight from the source: 2024 Search Engine Land Awards judges reveal what makes an application award-worthy
Submit your entry by Friday, July 12, to lock in Early Bird rates!
Artificial Intelligence Optimization (AIO)
Has ChatGPT launched its Search product in stealth?
ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.
Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’
Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.
Niche blogging in the new Google reality: 5 strategies to thrive or die
Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.
How to generate SEO content ideas with the Value Proposition Canvas
Generate SEO content ideas that directly address your customers' jobs, pains and gains for more effective content marketing.
TikTok now testing 60-minute video uploads
We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?
Navigating the AI wars: Winning SEO strategies for brands
See how AI is changing our quest for information, the key players in the AI wars and the attributes that will define the future of search.
How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Google said these new crawlers are to "better support crawling of binary data that may be used for research and development."
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can't find what Google is Googling for on Google?
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.