Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Deepcrawl launches technical SEO app for Wix
Wix’s SEO efforts continue with an app designed for small and mid-sized enterprises.
Google Search Console error reporting for Breadcrumbs and HowTo structured data changed
This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product schema.
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest
Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest.
Why server logs matter for SEO
Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
Google rolling out new PageSpeed Insights
Google announced these changes weeks ago but it is now rolling out under a new URL.
Google Search Console overcounted mobile page experience data since June 29th
For over four months, Google has been overcounting some of this data - make sure you communicate this to your clients when you send them your next batch of reports.
Google removes 12 structured data fields from the help documents
This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting.
Whether Google manipulated AMP or not, it’s a great time to reassess using it
If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.
Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief
Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.
Core Web Vitals: SEOs aren’t sold the work was worth it
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.
How to fix the SEO issues that keep you from achieving your goals
Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report.
Google’s legacy structured data testing tool is now gone
Google replaced it with a navigational page to direct you to the Google rich results tool or Schema.org tool.
Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal
From the old Alta Vista days to doing SEO at the Wall Street Journal - we covered it all.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them?
In this comprehensive analysis, Searchmetrics provides real performance benchmarks, insights, and guidance for the algorithm update.
Core Web Vitals: Google is not backing down in the fight against the slow web
Core Web Vitals fixes and industry-specific benchmarks
Google changes Core Web Vitals metrics; How to use lab and field data for optimization
Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.
Your CLS score for your Google Search Console core web vitals report may have just improved
You may have seen a big improvement in your CLS score without you doing anything.
News from Google I/O for technical SEO practitioners and site developers
For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the "What's new for The Web Platform" keynote.
Google video structured data with Clip markup and Seek markup
Here are some new methods to make your videos stand out in Google Search.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
Complete Guide to Core Web Vitals
Core Web Vitals are set to be rolled into Google's page experience algorithm update. Are you, your SEO team, and your business ready?
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Google adds practice problems and math solver structured data and Search Console reports
Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results.
Passage based rankings, core web vitals and responsive search ads; Friday’s daily brief
I hope you like SEO rants...
Google updated metric boundaries for core web vitals in Search Console
You may see more green scores in your core web vitals report in Search Console.
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update.
Chrome 88 adds to Core Web Vitals DevTools
Chrome 88 allows you to view your site's LCP, FIP, and CLS data in dev tools.