Report: Google is testing trending topics in auto-complete search results
A new Google experiment was captured by Mashable's Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.
Mashable’s Samantha Murphy Kelly noticed one day when searching on her iPhone on Google that Google is showing trending searches, as opposed to most likely searched on, in the auto-complete drop down.
Typically when you start typing letters into the Google search box, Google will start offering auto-complete suggestions based on what is most popularly searched on as well as your search history. But Samantha Murphy Kelly noticed Google placing trending search results with a little trending icon on the left of the search phrase to show they are trending.
Mashable put together this screen shot, which was taken of this Google experiment:
I personally tried to replicate this on my iOS device, while on Google on Safari, as Samantha Murphy Kelly did, but I am not able to see it.
Google frequently tests different search interfaces, let’s add this one to the archives.
Related stories
About the author
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.