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New ABM research says nothing is wrong with your strategy but your execution is failing

Learn practical tips for executing lead outreach like a champ.

Cynthia Ramsaran on October 25, 2021 at 5:32 pm | Reading time: 1 minute

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The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to prospects are the most effective, the majority agree that feasibility is a major challenge to personalization at scale. Stop missing opportunities! It’s time you got the most out of your investments in ABM.

Join this webinar to learn new research findings from Renegade and Conversica and explore practical tips for executing lead outreach like a champ.

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About the author

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Cynthia Ramsaran

Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.