Search Cap: Google Ads Overview page changes, GSC updates, Bing WMT & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Now you can make edits to keywords, ads, campaigns, bids right from the Google Ads Overview page
  Aug 30, 2018 by Ginny Marvin
  Make quick changes on the fly from several of the cards featured on the Overview page.
• How to capitalize on the competitive advantage of real-time data analysis
  Aug 30, 2018 by Stela Yordanova
  Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.
• Google My Business API v4.2 has been released
  Aug 30, 2018 by Barry Schwartz
  New features in the Google My Business API include verification options, new location end points, expanded search, chain membership and product posts.
• Google confirms testing new search results design with sticky header, rounded search bar
  Aug 30, 2018 by Barry Schwartz
  Google is testing a new design with rounded corners, a smaller logo and a sticky search bar header.
• Google puts focus on deals in hotel, flight search with latest updates
  Aug 30, 2018 by Barry Schwartz
  Google has rolled out a bunch of travel search features around finding the best hotel and flight based on price and location for your Thanksgiving weekend.
• Google updates user management and rights in Google Search Console
  Aug 30, 2018 by Barry Schwartz
  Google is making some important changes to the user permissions and roles, please review these changes so you know how you may be affected.
• The ultimate guide to using Bing Webmaster Tools – Part 5
  Aug 30, 2018 by Christi Olson
  Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter to enforce new rules around issue ads starting September 30
  Aug 30, 2018 by Amy Gesenhues
  Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues.
• Learn how to navigate Google’s Comparison Shopping Services
  Aug 30, 2018 by Digital Marketing Depot
  In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. 
• There is no reason to manage bids manually
  Aug 30, 2018 by Frederick Vallaeys
  When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.
• Why following SEO trends guarantees SEO budget waste.
  Aug 30, 2018 by Kaspar Szymanski
  Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.
• A kickback stampede: Why Google’s EU comparison shopping program may carry risk
  Aug 30, 2018 by Andreas Reiffen
  Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here’s why contributor Andreas Reiffen doesn’t think that’s a good idea.
• IBM Michael Trapani: AI may never understand a great meal, but it understands performance
  Aug 30, 2018 by Barry Levine
  Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.
• Google expands Assistant device network, adds polyglot support
  Aug 30, 2018 by Greg Sterling
  Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.
• Without identity, retailer ad retargeting misses the mark
  Aug 30, 2018 by Mike Sands
  Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game.
• Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
  Aug 30, 2018 by Robin Kurzer
  This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.
• Facebook opens up video ad opportunities to more creators as it takes Watch global
  Aug 29, 2018 by Amy Gesenhues
  Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months.

Search News From Around The Web:

• 10 Must-Read Resources For SEO Writers, SEO Copywriting
• Google now “officially” launches its step-by-step tutorial for adding structured data to web pages, Twitter/Google
• How to Conduct a Content Audit for SEO, Siege Media
• How well do you understand Google? – The Content Myth, Sistrix
• Meet Newsguard, A Team Of Quality Raters For News Publishers, GSQi
• Top 4 Google Ad Format Updates, PPCHero
• Understanding Time Frame Comparisons: Do Not Fall For this Google Bug, Adalysis
• You Saw My Ad WHERE?! Mastering Google Display Placements, Wordstream