Sharpen Your Edge With Workshops At SMX Advanced

Local Search Advantage – Starts at 8:30 am

Local Search Advantage is a deep dive on local marketing, covering all of the topics necessary to be found by buyers when they’re looking to purchase. Even if you’re an expert in traditional SEO or paid advertising, successful local search marketing has unique requirements you won’t want to overlook. This full-day workshop, conducted by local search authority and Search Engine Land Contributing Editor Greg Sterling will offer practical advice and best practices for digital marketers, brands and business owners of all sizes.

Topics covered include:

• Google My Business: Everything You Need to Know Now
• Local SEO Strategy & Key Tactics (Bonus: Apple Maps Clinic)
• Mobile SEO, SEM and Attribution
• New Rules for Local-Mobile Search
• And much more

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Social PPC & Psychographic Display Intensive – Starts at 9:00 am

Despite the fact that social network ad spend is expected to hit $23.68 billion worldwide, many advertisers just aren’t getting the bang for the buck that they expect. Social PPC & Psychographic Display Intensive focuses on the strategies, hands-on techniques and immediately- actionable tactics to accelerate ROI in your social ad campaigns. If you’re a social advertiser, this full-day workshop, conducted by social media guru Marty Weintraub is totally for you, whether you’re a publisher, ecommerce site, direct response marketer or undertake lead generation.

You’ll take away tactics to:

• Define and cultivate audiences, inject them deep into your sales funnel, and convert them to customers.
• Generate more attributable conversions faster and at a lower cost
• Drive awareness from influencers (journalist, bloggers, prominent community members), enhancing your PR effectiveness
• Conduct multivariate social voice testing, much the way SEOs use search PPC to improve SEO funnels
• And much more

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Bruce Clay SEO Training – Starts at 8:30 am

Learn the latest best-practices fundamentals directly from the world-renowned industry expert who coined the term “SEO”. Bruce Clay’s SEO Training course offers a detailed overview of the ranking and placement techniques required to overcome competition for top search engine rankings for desired keywords.

Topics covered include:

• Technical SEO concepts
• Understanding the search engines
• The anatomy of a website
• SEO methodology
• And much more

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Advanced AdWords Training – Starts at 9:00 am

AdWords is the core of most interactive marketing efforts, and with good reason. A well-implemented AdWords campaign is efficient, cost-effective and can be highly profitable. But a poorly structured campaign, or one that does not take advantage of all of the new features Google has introduced over the past few years can actually have a negative impact on the bottom line.

Join AdWords expert Brad Geddes for a full day of education and discussion that will teach you not only the advanced best practices for getting the most out of your AdWords campaigns, but also cutting-edge concepts and strategies that are based on more than a decade of research and testing.

You’ll take away:

• Tactics for comprehensive keyword management
• How to create and maximize an ad testing framework
• How to increase your conversions with remarketing
• Tips for getting the most from account automation
• And much more

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International Search Summit – Starts at 9:00 am

If you work on international search and social media campaigns, you know it’s totally different from running campaigns in just one market. There are language issues, cultural factors, legal requirements, local search engines and social networks, differing trends and user needs.

In this all day intensive workshop, you’ll learn how to identify which markets are right for your business, understand global search engine usage, discover new channels and tools to engage with customers around the world and ensure you get the best ROI on your global marketing spend. Programed by international search agency WebCertain Group LTD.

You’ll get:

• In-depth sessions on the most important and challenging factors of international web marketing
• Actionable tactics and takeaways to improve your international performance and ROI
• Insights into the global search landscape and the international opportunities for businesses
• Access to a wealth of reports, research, whitepapers and articles on international search
• And much more

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In House SEO Exchange – Starts at 9:00 am

In-house search marketers face a wide range of challenges and issues that extend far beyond getting the technical aspects right. The In-house SEO Exchange is a closed-door event for In-house SEOs only. Conducted by enterprise search expert Jessica Bowman, the workshop tackles the pressing issues facing enterprise-level SEOs through candid and open discussion with others in the trenches. Learn the types of technical tricks, organizational management, reporting metrics, and many other SEO strategies the in-housers are applying at big brands like Disney, Shopzilla.com, eBay, and Logitech to build best of class in-house SEO programs.

You’ll learn:

• How to address enterprise-level technical issues
• What is in powerful reporting for stakeholders
• How to manage SEO across the organization
• How to get more from your SEO budget
• And much more

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