Speakers

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

Kerri Amodio is a Director of Demand Generation at Refine Labs, managing a team of talented digital marketers. She became well-versed in executing advanced digital advertising strategies across search, social and display while working in-house for several B2B tech companies. Kerri has been on the agency side for six years, aligning marketing strategy to the modern buyer's media habits. She has a keen eye for landing page optimization, a passion for data visualization and analytics, and a knack for uncovering new avenues of growth for clients.

Menachem Ani is the founder of JXT Group, a US-based agency specializing in multi-channel online advertising. A digital and search marketing veteran, he brings to the table more than 20 years of experience creating high-impact growth strategies for eCommerce and service-based businesses.

His track record of delivering consistently above-average results stems from his forward-thinking mentality. A pro-automation paid media specialist, Menachem adapts the fundamentals of marketing to ever-evolving ad platforms. Today, he is one of the leading authorities on modern Google Ads tactics and campaigns, including Performance Max, Demand Gen and offline conversion tracking.

Outside of running his agency, Menachem is also a highly regarded author and speaker. He has shared insights on paid media and growing a digital agency at SMX, BrightonSEO, Search Engine Land, Search Engine Journal, Foxwell Founders, and several other publications.

Tom Anthony is CTO at SearchPilot, where he leads the engineering & product teams. Tom has been working on the web for over 25 years and has a PhD in Computer Science. He lives with his wife and three daughters in Germany.

Angela is an experienced Digital Marketing Analyst with demonstrated history in data storytelling and measurement.

A seasoned technologist, my journey spans over two decades marked by leadership, innovation, and results. At Third Door Media, as the Senior Director of Marketing Technology, I’ve had the privilege to craft, lead, and implement projects that marry innovation with impact. 

My tech canvas is rich, painted with experiences from small digital agencies, to retail companies with billions in revenue. And it's lit up with proficiency in full-stack development, cloud platforms, and more. 

Off-duty, my world orbits around family moments, playful sarcasm, and newfound obsessions. Dive deeper into my story on LinkedIn, or join me on social media just about anywhere: @theblanchard. 

Mayon is a seasoned Product Manager at Channable with broad experience in e-commerce. With a focus
on smart solutions to increase the effectiveness of advertising through creative optimization, she is
dedicated to driving innovation in the advertising industry.

Enterprise SEO in-house has been putting food on Jessica Bowman's table since 2002. She's the trusted advisor for some of the biggest brands in the world and quickly mobilizes teams company-wide to start taking action on SEO within days from developers to product managers to merchandisers. Jessica created the only online, enterprise-level company-wide SEO training uniquely designed for large corporations to mobilize an SEO army across all roles, company-wide. Jessica founded SEOinhouse.com, a consultancy focused on doing SEO in-house and she literally wrote the playbook on doing SEO at a large company.

Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.

James Brockbank is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in content-first SEO and digital PR.

With more than 14 years’ experience in SEO, a career spanning both the technical and creative sides of the industry, and having spent the last nine years growing an agency at the forefront of the SEO and digital PR space, James offers valuable insights into proven tactics as well as being an advocate for the importance of building a positive agency culture.

James has previously spoken at or written for events and publications including SMX, BrightonSEO, Pubcon, WordCamp, State of Search, Search Engine Journal and Semrush.

Rachel is Wpromote's Vice President of Earned Media and has over a decade of expertise in the organic space. She leads the SEO, Content, Influencer, and Affiliate Marketing divisions for the agency. Rachel is passionate about empowering her teams to deliver powerful customer experiences for clients like Peacock, Whirlpool, and Intuit Quickbooks. One of the biggest differentiators of Wpromote's approach to media is the integration of paid and earned channels into a holistic full-funnel strategy, and Rachel has been instrumental in building new processes and tech solutions that bring paid and earned media together to amplify marketing's overall performance and drive meaningful business growth. She is currently focused on developing creator as well as AI-aided content solutions to unlock more efficient, impactful creative production for clients.

Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands, including Carpet One and Urban Air. Lauren specializes in keyword strategy, technical SEO, and large-scale franchise/enterprise SEO.

As Vice President of Search Strategy & Site Experience for a top NY digital marketing agency (IQuanti), Wayne has worked on the nations largest digital campaigns in the world including Goldmans Sachs, American Express, Discover, Allstate, Staples and Walmart. Wayne is a creative and innovative thinker that has traveled globally as a keynote speaker including SMX as well as providing thought leadership in publications such as the WallStreet Journal, SearchEngine Watch & Inc. Wayne has served as CIO of Multi-National B2B/B2C Exchange, Director of Marketing, and co-founder of an SEO agency. He has the ability to execute against large-scale campaigns, providing guidance and management of multi-national and international teams.

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.

Cory Collins works in strategy development at Page One Power. Cory is a writer, runner, SEO strategist, beer enthusiast, and lives with his dogs and wife in Pullman, Washington. Cory's super power is eternal curiosity.

As a Marketing & Business executive with more than 20 years of experience at Microsoft, Jenn has focused her career on growing businesses from the ground up. Creativity and collaboration are the keys her teams and she have used when designing new product offerings and taking them to market, driving innovation, and leading business, marketing and organizational transformation. Jenn has experience identifying new market opportunities that meet customer needs, has led multi-function marketing and business excellence teams across the full product lifecycle from inception to market maturity, and has galvanized marketing, sales, and service teams to execute in ever-changing environments. Her diverse set of functional experiences enables her to bring a broad perspective to critical business decisions.

Erin Rooney Doland, Senior SEO Strategist, has more than 20 years experience in digital publishing and marketing. She built and leads Amsive's SEO special projects' team, which investigates and finds data-backed solutions for complex problems her clients face in the ever-changing organic landscape. Erin has a long and rich history of thought leadership and publishing, including being profiled in The New York Times. In October, Erin was named Search Engine Land's 2023 Search Marketer of the Year.

Dustin has been a part of the seoClarity team since 2016. Big on travel, it's his goal to hit all the continents (4 down so far!). He's also big on helping clients understand the seoClarity platform. His favorite platform features are Rank Intelligence and Search Analytics because of their abilities to segment and analyze data at a granular level.

Thomas Eccel is a passionate Google Ads Expert with 4+ years of experience. He started in 2019 at Google Ads Support, consulting the biggest clients in Europe, and worked from 2020-2021 at the Google Optimisation Team, optimizing Europe's biggest Google Ads Accounts. For the past two years, he has been working at Jung von Matt in Switzerland, leading the Google Ads Team. 

Thomas frequently shares updates with his community on Linkedin about Google Ads Trends. 

Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.

Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.

Amanda Evans has over 20 years of experience developing digital advertising strategies and campaigns. As CEO of Closed Loop, she has worked with numerous high-growth brands to manage over $1B in digital ad spend. She is data-driven, and closely follows advancements in tracking advertising trends and marketing technologies to ensure that her clients have an advantage over their competitors. 

Amanda holds an MBA from San Jose State University and a BSC from Santa Clara University. Before joining Closed Loop, Amanda founded and ran her own strategic digital marketing consulting agency for 7 years. In her spare time, Amanda practices cello and plays in several concerts a year with various Bay Area orchestras. She lives in Half Moon Bay with her husband and two children.

Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian and Napster.

In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more.

Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES).

Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice. 

As an adjunct professor for UCLA, Jeff teaches introductory and advanced digital marketing classes and designed the school’s first ever course on Search Engine Optimization (SEO). Jeff volunteers time with the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.

A proud California girl, Louisa Frahm was born and raised in San Diego. She received her undergraduate degree in Journalism from the University of Colorado at Boulder in 2012. Throughout the past decade, she's built a career in the news SEO world, conducting search strategy for E! Online, Yahoo!, TMZ, People Magazine, Entertainment Weekly, the Los Angeles Times, and Google. Currently, she is SEO Director at ESPN. To bolster her diverse skill set, she acquired a master's degree in communication management from the University of Southern California in 2021. When Louisa isn't busy with work, she loves enjoying any and all things pop culture with her family and friends. Ask her about Prince, Freddie Mercury, and David Bowie.

Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since literally the beginning, she has truly seen it all. She and her blog appear regularly on many top influencer lists, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is often a sought-after source for PPC commentary. A frequent industry webinar and podcast guest, Julie is also the host and Managing Director of PPC Chat – a very active industry hashtag, weekly chat dedicated to paid search topics and community - on Twitter.

When she’s not working or tweeting, she is hanging out with her husband, daughter and crazy dog and probably enjoying some wine.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows.  One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved. 

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Bartosz Goralewicz is a Founder & Head of SEO at Onely and Co-founder of ZipTie.dev He has been a staple in the SEO industry over the last decade as both the founder of Onely and a thought leader – especially in JavaScript SEO. Onely’s specialized team works with Fortune 100 companies and other major international brands while continuing to push the envelope in Technical SEO.

Mike Grehan is an SEO pioneer (online since 1995), author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. He is former publisher of Search Engine Watch and ClickZ, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to have been chairman of SEMPO the global trade association for search marketers. He is a long-termenior member of ACM, the world's largest computing society. Mike is currently Chief Executive Officer of Chelsea Digital, a New York-based boutique search and performance marketing agency.

Eric Hatzenbuhler manages the strategy and execution of MNTN's full funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.

Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Formerly a veterinarian, Marie has been obsessed with understanding the inner workings of Google Search since 2008. She is known for her teachings on Google’s search algorithms, E-E-A-T, and more recently, how Google's use of AI has changed how Google ranks results. Marie's podcast and newsletters keep the industry informed on SEO topics.

Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with over 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.

With over 15 years of experience in digital marketing and a five-year-in-a-row speaker at Hero Conference, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.

Ben Herman is the co-founder and CEO of Mad Fish Digital, an award winning B Corporation certified marketing agency head quartered in Portland, Oregon. With over 17 years of experience in the digital marketing landscape, Ben has honed his skills in SEO, paid digital advertising, content marketing, analytics and digital strategy. His deep understanding of the ever-evolving digital ecosystem has helped him to lead Mad Fish Digital through an era of rapid change. Ben's forward-thinking approach has fueled the team at Mad Fish Digital to develop cutting-edge strategies that push the boundaries of what's possible in digital marketing and continue to drive award winning results.

At Mad Fish Digital, our mission is simple, be the best digital agency for the world, by providing elevated experiences for our employees, clients, and our clients’ customers.

A veteran of the digital marketing industry and "Top 25 PPC Expert", Navah Hopkins began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.

Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.

In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Olya is a seasoned SEO and Product leader with 15+ years of experience designing and implementing scalable, data-driven SEO solutions for large global e-commerce platforms like eBay Classifieds, PayPal, and Shutterstock, among others.

Olya’s academic background in socio-cultural anthropology gives her a unique perspective on Search that’s anchored in human behavior and culture.

When not SEOing or working on contributions for Search Engine Land, Olya enjoys wildlife photography and DIY projects on her family homestead in Central Ontario.

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.

Greg Kohler is a Digital Marketing Manager with a focus on lead generation. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. Greg graduated from Michigan State University with a degree in Advertising. Outside of work, he coaches Water Polo and plays Pickleball with his wife, Chloe. You can find him on twitter at @PPCGreg.

Sathya Krishnamurthy brings over 17 years of experience in product management and strategy, new product launches and business ownership to Milestone. He has an exceptional record of achievements in defining, delivering, and growing enterprise-software products in startups and mid-tier companies.

Sathya has displayed strong business ownership by bringing global teams to deliver strong product results and has mentored and managed global product management and engineering teams in US, Asia and Europe.

Prior to joining Milestone, Sathya worked for such companies as reputation.com, Microsemi and Zynga. Sathya has an MBA from Northwestern University - Kellogg School of Management and an MS in Computer Science from Washington University in St. Louis.

Nikki Lam is a seasoned SEO expert who has spent over a decade elevating the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union, SoFi & more. 

As VP, Head of SEO at NP Digital U.S., she oversees the Organic Search offering, leads a large growing team of passionate search strategists, and assists in pitching and formulating award-winning SEO campaigns for NP’s growing roster of enterprise and Fortune 1000 clients.

Nikki's impact extends across the globe, as she collaborates with NP Digital's growing global Earned Media teams to ensure consistency, foster innovation, nurture collaboration, and uphold operational excellence across 19+ countries.

As a contributing author to Search Engine Land, member of the SMX Programming Committee, course instructor at the Digital Marketing Institute, speaker at brightonSEO San Diego, contributor to Neil Patel webinars, and author of ongoing social media industry update videos, Nikki is committed to engaging with the SEO community through thought leadership and open dialogue about the ever-changing search landscape.

Aaron Levy has been in the industry for nearly 20 years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He last led a 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's helped his team build strategies for some of the most recognizable brands in the world. Now independent, Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that strategies are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).

Melissa Mackey is Director of Paid Search for Compound Growth Marketing.  A veteran PPC marketer, she helps clients achieve maximum ROI from paid search.  Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy.  Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.

Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.

Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.

Ryan Maloney is the Customer Success Team Lead for Conductor.

James Murray is a passionate product marketer and evangelist with ten years of experience working with disruptive technology, search, big data and online analytics. He is an exceptional communicator with a strong storytelling focus and the ability to simplify complex concepts. James is a marketer, strategist, analyst and public speaker with proven ability in both creative and technical markets.

Mordy Oberstein is the Head of SEO Brand at Wix and the author of the Wix SEO Guide. Concurrently he also serves as a communications advisor for Semrush.

Dedicated to SEO education hosting webinars and podcasts such as SERP's Up and Edge of the Web, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker

Brian Provost has advised big brands, prominent startups, and the investment community on Search, Digital Strategy, and User/Audience Acquisition for over two decades.

Brian is currently Senior Vice President & General Manager, Search at Yahoo, the #3 Search provider and a top 5 internet brand by audience. Yahoo Search was one of the earliest names in web search and looks to return to its roots as being the Internet's trusted guide in a new era of information discovery. At Yahoo, Brian is the Executive Producer for "Hey Yahoo!", a Game Show Network game show based on Yahoo search queries.

Prior to joining Yahoo, Brian served as Senior Vice President, Audience for Paramount Global (NASDAQ: PARA), a top ten Internet portfolio and leader in premium News, Sports, and Entertainment content across multiple platforms.

Lily Ray is the Senior SEO Director & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.

Sara Resnick is a Leader in the SEO space with a passion for helping brands grow organically. With 20 years of marketing experience, Sara has held roles in a variety of industries including fintech, e-commerce, music, television, non-profits and publishing.

Currently Sara is the Marketing & SEO Global Lead at Western Union where she leads global organic growth strategies including SEO and ASO.  Previous to Western Union, Sara was the Global Head of Organic Growth & SEO at Shutterstock, leading organic channel initiatives to optimize the integrated customer acquisition strategy.  Prior to that, for 12 years Sara was the Vice President of Enterprise SEO & Partnerships for 1-800-FLOWERS.COM, Inc. where she led the organic search efforts across their Family of Brands including top gifting brands 1-800-Flowers.com and Harry & David.  Sara is also held marketing roles at America's flagship PBS station WNET, Music Sales & G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, and is an active member of CHIEF.  When Sara is not SEOing, she can be found loving NYC, coffee, concerts and music.

Natalie Russo attended the University of South Florida, graduating with a BA in Mass Communications, specialized in digital media. Her "digital-first" background landed her first job at a local digital marketing agency. This fueled what would later become a passion in all things search leading to a career working on national, regional and local brands. Natalie has helped grow and expand search strategies across lead gen and eCommerce clients. 

Natalie is a true Florida native (yes they do exist) and truly embraces the Florida lifestyle. Natalie and her husband are avid scuba divers and spend as much time on the water as possible. When the water temp dips below their comfort level, they enjoy finding new places to travel in their RV and hiking around the world.

Jyll Saskin Gales is a marketing consultant, coach and instructor. She teaches digital marketing at Jelly Academy, Elevate, The DMZ at Ryerson University, boutique agencies, Fortune 100 companies, and her own Learn with Jyll platform. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. And over 60,000 people follow her on TikTok for bite-sized, actionable marketing tips from a former Googler.

Early in my life, I had a strong passion for culinary arts and restaurant operations. I decided to go to culinary school and then hospitality management school at Penn State. I was able to travel the country, meet amazing people and hone my management skills over a 17-year career. I was always told that I should be in sales and 2020 seemed like the perfect year to make a change! Now I am able to provide b2b companies with tech-driven marketing solutions focused on automation and conversions.

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.

Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.

He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.

Marc Sirkin serves as Third Door Media's EVP of Product & Technology. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He's led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.

As Strategic Partner Manager at Usercentrics, Hannah Sork manages the largest partnerships in the DACH region. She helps them capitalize on new business opportunities by integrating data privacy compliance solutions into their portfolios. Responsible for partner KPIs and leading co-marketing activities to accelerate their business growth, Hannah is part of a team focused on building a privacy-first digital ecosystem through partner integrations.

Greg Sterling is the VP of Market Insights for Uberall. He is a recognized expert on a range of digital marketing topics and a contributing editor for Search Engine Land. Previously, Sterling was VP of Strategy for LSA (now Localogy). Before that he held various analyst and executive roles at Opus Research, The Kelsey Group, Allbusiness.com and TechTV. Sterling is also a former attorney. 

Luca Tagliaferro is a Senior SEO consultant and founder at KeywordProfiler.com, an SEO tool for topics research. Among his clients, Luca has the pleasure of working with Future Fit Training, Dove, Zendesk, EON Energy and other international e-commerce businesses

Luca's passion for helping online business-consumer businesses grow their sales using SEO strategies and tactics, places clients' websites in top positions on Google for targeted keywords. 

Luca was listed as one of the top 20 digital marketing influencers on the Yahoo! Finance 2019 list, thanks to his research and blogging work that helps thousands of digital marketers improve their jobs. 

Luca regularly contributes to industry publications globally, such as Semrush, Search Engine Land, Smart Insights, WordTracker, Freelance.com and many more. 

Michael Tietje is the VP of Growth at Fluency—a leader in Robotic Process Automation solutions for the digital marketing industry. Michael has spent hundreds of millions of dollars on search and social channels over the last 13 years and holds a certificate in Full Stack Development from MIT. He has worked with large brands and agencies, leading digital operations with a focus on automation transformation for scaled digital advertising.

Jochem is passionate about the “Future of Shopping” and has over 8 years of experience in e-commerce.
As a Product Manager at Channable, he works closely with brands, retailers, and agencies to build
scalable advertising solutions for Social, Search and Marketplace platforms.

Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. He is a sought after speaker at conferences such as PubCon, SMX, and State of Search, and a featured writer for major online publications such as Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal. 

In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.

Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.

After five years of helping to build one of the best-known brands in digital marketing and as producer/creator of YouTube's most popular digital marketing video series, Mark now helps seoClarity's clients and potential clients to make the best possible use of the world's most powerful SEO platform.

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019. 

He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.

Nicole Waddington is a digital marketing manager at Cypress North, specializing in B2B paid advertising and lead generation. You can catch her co-hosting Marketing O'Clock, a weekly digital marketing podcast covering the latest news in the world of PPC, SEO, and social media.

Bennett Wissak is the VP of Growth at Maison MRKT where he's worked for 5 years. Bennett helps lead the growth team at Maison MRKT in addition to working directly with some of the agency's largest accounts. He is responsible for helping to set Maison MRKT's buying methodology and ensuring the agency is making use of the newest technologies and best practices across platforms.

Tyler Young is a Senior Digital Marketing Analyst at MNTN. He has hands-on management of lead generation campaigns in Google, Meta, and LinkedIn (among other) advertising platforms. He provide internal recommendations for optimizations and overall campaign strategy.  He reports on campaign performance via easily understood custom dashboards in Looker Studio. Tyler maintains constructive relationships with all major channel partners in order to stay on top of industry trends and gain early access to emerging technologies.

Matt helps create digital products to support growing businesses. This includes leveraging consumer insights, brand values, and strategic thinking in determining the concept, features, roadmap, and execution of digital products (web, mobile, VR, and more). As a Software Engineer with an MBA, Matt has always maintained a strong technical skillset even in management positions to support the creation and management of digital products; He'll perform hands-on coding, as necessary.

From a digital marketing standpoint, Matt has managed paid, owned, and earned campaigns, throughout the entire lifecycle from brief creation, strategy, media planning, creative and technical development, trafficking, and on-going management.

Josh is Senior Manager, New Business Partnerships at Reddit.  He brings 15+ years of experience working with digital marketers from his time at TechTarget, LinkedIn, Google and now, Reddit. Josh currently leads a team of Client Partners and Business Development Representatives focused on acquiring and onboarding Reddit's highest potential new advertisers.