Yes, Google Is Testing Infinite Scroll Web Results
Google has confirmed that they are indeed testing a form of infinite scroll web search results. I covered the news this morning at the Search Engine Roundtable sharing a screen shot from WebmasterWorld and a video from Waebo of this in action. Here is the video: As you can see, Google replaced the pagination feature […]
Google has confirmed that they are indeed testing a form of infinite scroll web search results.
I covered the news this morning at the Search Engine Roundtable sharing a screen shot from WebmasterWorld and a video from Waebo of this in action.
Here is the video:
As you can see, Google replaced the pagination feature from the bottom, where it says, “Gooooogle” and put a link that reads “show more results”. Clicking on that will load an additional set of search results directly below the first set of results.
A Google spokesperson confirmed this test saying, “Google is constantly experimenting with new features.”
Google has previously denied an infinite scroll test in November of last year, blaming it on a Chrome extension. But this new test, seems to be the real thing.
Will this last, I am not sure but we do know Google has infinite scroll on image search.
Here is a picture:
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In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
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