Baozun Inc.

Marking a major milestone in a 15-year partnership, Baozun and Nike launched an eco-friendly sports arena at Hongyan Nationality Elementary School in Enshi City, China. This project is part of a broader effort to promote #sustainability and #community well-being. Guided by #ESG principles, Baozun aims to foster a more sustainable future by participating in more initiatives like the “#Recycle-A-Shoe” campaign and creating vibrant learning hubs with the “Book-Scented Campus”. #Baozun #Nike #GreenBusiness #GreenEconomy #Ecofriendly #Education #CommunityDevelopment #SustainableFuture #Apparel #Sportswear

At the recent ROI Festival 2024, Joyce Chang 張芝瑜, Chief Marketing Officer, Baozun e-Commerce, unveiled Baozun's innovative approach to redefining GMV, shifting focus from sheer volume to quality growth through long-term brand building, holistic business thinking, and #digitalintelligence. By reimagining #GMV, Baozun is writing a new chapter in #digitalcommerce. Discover how Baozun will further empower its brand partners with sharp industry know-how and insights. Read the full story here: https://lnkd.in/dEjjdi9k #Baozun #CustomerEngagement #Retail #Omnichannel #eCommerce #DigitalTransformation #BigData #SocialCommerce #CustomerExperience

Baozun is writing a new chapter in #digitalcommerce by reimagining GMV. Hear from Joyce Chang 張芝瑜, Chief Marketing Officer, Baozun e-Commerce, at the ROI Festival 2024 as she shares how Baozun redefines #GMV and shifts from sheer volume to quality growth through long-term #brandbuilding and digital intelligence. Watch the feature here: https://lnkd.in/gAh9qGiF #Baozun #DigitalTransformation #Omnichannel #eCommerce #Retail #SocialCommerce #DigitalMarketing #Phygital #CustomerExperience

Personalisation in customer service is crucial for brands to thrive in today's competitive #ecommerce landscape. Baozun's S-Whiz, an #AIGC-powered #CustomerService solution, consolidates resources into a centralised database to provide tailored assistance that timely meets customer’s needs. Examine how Baozun’s battle-tested #AI solutions elevate the overall #customerexperience for brands today. #Baozun #DigitalCommerce #CustomerEngagement #Retail #Omnichannel #ArtificialIntelligence #RetailInnovation #DigitalTransformation #BigData #GenerativeAI

The Double 11 Campaign has officially kickstarted! To support this year’s theme, Winning The D11 Race, and foster competitive spirit, Baozun has revamped the entire office space with exquisite visuals – from the conference rooms, elevators, corridors, walls. Furthermore, Baozun continues to lead in #sustainability by turning discarded cartons into Money Tree decorative. On October 31, Baozun's senior executives will lead colleagues and brand partners as forerunners to champion the annual big event. Stay tuned for more excited news on Double 11 Campaign. #Baozun #GreenBusiness #GreenEconomy #SustainableProducts #EnvironmentalImpact #SustainableFuture #China #D11 #eCommerce #DigitalCommerce #Double11 #SocialCommerce

In the fast-evolving #ecommerce sector, in addition to GMV, brands are putting more emphasis on more success indicators such as new brand growth, number of VIP members, and number of live broadcast rooms, shared Joyce Chang 張芝瑜, CMO of Baozun e-Commerce at the recent ROI Festival. Baozun emerged victorious at the annual event, among over 991 participants and 2,855 works, securing three awards-the E-commerce Agency of The Year, Gold Award for Full Chain Integrated Marketing and Nomination for Full Chain Integrated Marketing. #GMV #DigitalTransformation #Omnichannel #RetailMarketing #AI #DigitalCommerce #SocialCommerce #DigitalMarketing #Phygital #CustomerExperience #DataTransformation

In his recent sharing with Fashion Network China, Vincent Qiu, Founder, Chairman, and CEO of Baozun Inc., likened Baozun to a good bottle of wine. Having been fermented through servicing over 400 international brands, Baozun developed its unique value positioning, built and retained trust with its clients. Moving forward, Baozun Brand Management team will focus on three key areas: 1. Focus on managing Gap and Hunter Boots Ltd in #China and #SoutheastAsia 2. Expand Baozun’s portfolio of brand management by further improving service capabilities 3. Seek more collaboration opportunities for boutique fashion brands for brand management business Read the full interview here: https://lnkd.in/ginwfvBw #Baozun #HUNTER #ApparelIndustry #FashionRetail #Fashion #Phygital #Supplychain #FashionIndustry #Footwear #GlobalRetail #LuxuryRetail #BrandManagement #DigitalCommerce #eCommerce #SocailCommerce

GO! Join Arina Y. reporter with Shanghai Daily, to have a taste of Hunter Boots Ltd’s first pop-up store in #Shanghai. The original video was published by Niche Shanghai, the official account of Shanghai Daily on Xiaohongshu. Get the exclusive first look here: https://lnkd.in/gxxUuYFz #Baozun #HUNTER #Apparel #Fashion #Footwear #Luxury #FashionTech #BrandManagement #Omnichannel #DigitalCommerce #eCommerce

Heritage fashion brand, Hunter Boots Ltd, has recently launched its first pop-up store in #Shanghai. Inspired by the classic red Wellington boots, the playful and fresh visual presentation helped make a stunning debut. Let’s explore together the interactive immersive experiences and open a vibrant journey filled with color and energy here: https://lnkd.in/gadMdDMP #Baozun #ApparelIndustry #FashionTech #FashionRetail #LuxuryRetail #OutdoorLifestyle #ExperientialRetail #Fashion #Sustainability #Clothing

Through its fashionable iconic products, Hunter Boots Ltd partners with local #fashion bloggers to showcase the diversified #lifestyle the brand can offer for girls and ladies who have a knack for fashion and quality of life. Take a look at HUNTER’s first pop-up store in Shanghai and how women can accessorize and pair the Little Red Boots with their desired outfit to #travel outdoors to enjoy nature in style here: https://lnkd.in/g3PG2_Ge #Baozun #HUNTER #ApparelIndustry #FashionRetail #Footwear #Apparel #FashionIndustry #DigitalCommerce #Luxurybrand #OutdoorLifestyle