Blueprint Ventures

Blueprint Ventures

Venture Capital and Private Equity Principals

Building next generation consumer businesses for the new consumers in Southeast Asia

About us

Blueprint Ventures is an early-stage consumer-first venture capital firm. We invest across Southeast Asia into consumer and consumer-tech businesses for the new Southeast Asian consumer - Millennials, Gen Zs and Gen Alphas. We make insights-led investments anchored on themes and trends that matter most to them. We help consumer-driven businesses unlock Brand Value so they can go global, compete beyond price and deliver outsized returns.

Website
https://www.blueprint.vc/
Industry
Venture Capital and Private Equity Principals
Company size
2-10 employees
Headquarters
Singapore
Type
Privately Held
Founded
2023
Specialties
consumer, consumer tech, brand value, brand loyalty, brand, southeast asia, and insights-led

Locations

Employees at Blueprint Ventures

Updates

  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    Who doesn't like a fresh coat of paint, an upgrade, and the energy boost to match a 14 yr old! That's what we've done with our online presence. We are so pumped our fresh new look that really reflects our bold energy, our fresh perspectives and aspirational vision! Shu-Hui Wee Adrian Ho Jordan Ng, Wei Jun

    View profile for Huiting K., graphic

    Founding Managing Partner @ Blueprint Ventures | Kauffman Fellow

    When I first started Blueprint Ventures I thought all I needed was a landing page and website that people could see in order to know that we were a real fund (not a branding agency! 😂 ). I thought that most of our narrative would be understood from our operating experiences, the conversations we had with founders and investors and that the website wasn't all that important. I basically did the exact opposite of what I tell our founders - that EVERYTHING leaves an impression and every touch point is an opportunity to tell your story, sell the experience and convert someone to your point of view. After several LPs pointed out that our site didn't match the dynamism and energy they felt when talking to us - that we didn't look like a consumer fund - that hit home! We were selling ourselves short by not paying enough attention to every single Blueprint Ventures touchpoint we had. So we have now re-launched our fresh new site with a style, character and energy that best reflects what Blueprint is and what we are trying to do. Thank you to the Lovework Studio team for such an amazing job! You guys have really delivered to a T, despite a context-heavy and imperfect brief. You have so perfectly captured our ethos, what we stand for and what we hope to achieve! You are amazing! Check out our fresh digs here! www.blueprint.vc

  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    We are thrilled to announce our investment into Dew It, an SPF-led color skincare brand based in Indonesia. We have spent the last year talking to Rachel Nathani - Lakhiani about her vision of having the next generation of Southeast Asian consumers use sunscreen as part of their daily skincare routine. Today, only 3% of Southeast Asian consumers use any sunscreen products - very low for a region that gets sun all year round, and where consumers top skincare concerns are 1) fair/whitening and 2) anti-aging/wrinkles. We are excited to play a part in Dew It Skin's journey and can't wait to see their impact on the next generation of consumers. Check them out here: www.dewitskin.com cc Shu-Hui Wee Adrian Ho Liediana Djoli

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  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    In Blueprint’s latest consumer report, we dive into the nuances of “Better for You” and how Gen Z and Millennials in Southeast Asia are driving the "Better for You" product revolution. Read the full post to learn more about how Southeast Asia's consumer landscape is evolving and if you are a consumer brand in Southeast Asia building in these categories, we’d love to chat! Thank you to Cube Asia for working with us on this report! #Consumer #ConsumerInsights #ConsumerTrends #SoutheastAsia #BetterForYou #GenZ #Millennials https://lnkd.in/gK8tESyr

    Better For You: Young Urban Consumers are Trading Up

    Better For You: Young Urban Consumers are Trading Up

    blueprint.vc

  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    Our Partner, Adrian Ho , will be one of the judges at the Pitch Vault Startup competition. Excited to see what the next wave of founders and startups bring!

    View profile for Adrian Ho, graphic

    Investing in Southeast Asia Consumer and Technology Startups

    I am thrilled to share that I'll be joining as a judge, alongside a host of other VC investors in the ecosystem, for the upcoming Pitch Vault Startup Competition! #PitchVaultStartupCompetition #startups #meetventures #blueprintventures To founders, this is your chance to step into the spotlight and showcase your innovative brilliance at Pitch Vault as one of Asia's emerging startups. Get ready to pitch your next big idea and unlock high-visibility opportunities for growth and success. Join this journey, if you haven't already - Finalists have the chance to win equity-free prizes of up to 45,000 SGD as well as up to 700,000 USD worth of Startup Perks to fuel your venture towards success. Apply for Pitch Vault Startup Competition by 31st May 2024:  https://lnkd.in/g3ZW7Yb7

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  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    We love seeing yet another way of valuing Brand Value, or in this case, Brand Magic. Brands in the top right - with high engagement and high alignment with consumer values - are where all consumer brands should aim to be. This is why we created our own Blueprint Brand Value score - because we believe you don’t need to be a brand that’s been around for decades or centuries before you can be seen as valuable in your consumers eyes. Our score quantifies elements from the beginning of your business to help determine where your foundational strengths as a brand lie, and functions as a way to determine the potential brand value your business may have. Read more here: https://lnkd.in/dEHVarf7.

    View organization page for The Business of Fashion, graphic

    871,861 followers

    The BoF Brand Magic Index is the fashion industry’s most rigorous brand measurement tool, developed by BoF Insights and powered by cutting-edge AI technology from Quilt.AI. The Index identifies fashion's most magical brands by assessing how effective they are in finding alignment, creating engagement and driving intent with customers. The BoF Brand Magic Matrix provides further insight into how effectively brands balance the timelessness of their identity with the timeliness of the culture. Magical Brands High Alignment, High Engagement ▪️ Leading the zeitgeist and captivated my audiences without compromising their underlying essence. ▪️ Heavyweights like Dior, Louis Vuitton, Versace, Calvin Klein and Hermès appear here — but also smaller brands like Jacquemus, Maison Margiela and Miu Miu due to the clarity of their identity and proven ability to create cultural moments. Buzzy Brands: Low Alignment, High Engagement ▪️ Driving conversation (and noise) but sometimes with a muddled identity that is not aligned with customers. ▪️ Gucci, Celine, Ralph Lauren and Tommy Hilfiger generate high engagement from their followers but struggle to align across all the customer groups they reach. Sleepy Brands: High Alignment, Low Engagement ▪️ Nurturing a loyal but sometimes niche customer base that understands the brand even if the brand itself does not inspire much engagement. ▪️ Tod’s, Dolce & Gabbana and Ferragamo fly under the radar with muted identities. Lost Brands: Low Alignment, Low Engagement ▪️ Lacking a cohesive identity while also failing to generate meaningful engagement. ▪️ This often indicates they’re undergoing a strategic turnaround, such as Burberry, or are in a period of creative leadership transition, such as Givenchy. Get your free sample report here https://bit.ly/3WSqmrN

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  • Blueprint Ventures reposted this

    View organization page for Blueprint Ventures, graphic

    1,001 followers

    Excited for this partnership for our newest portfolio company, NativeX Edtech! 🚀🚀

    View organization page for NativeX Edtech, graphic

    1,111 followers

    NativeX và National Geographic Learning hợp tác chiến lược phát triển giáo trình học tiếng Anh online cho người đi làm - Người Việt học tiếng Anh từ rất sớm nhưng không sử dụng được tiếng Anh bởi giáo trình học đa số THIẾU TÍNH THỰC TIỄN và HẠN CHẾ trong nội dung. - Trước thực trạng này, NativeX Edtech và National Geographic Learning đã hợp tác chiến lược nhằm cải tiến và nâng cấp để tạo ra một giáo trình tiếng Anh online cho người đi làm mang tính đột phá với đa dạng nội dung phù hợp với thời đại mới và có tính thực tiễn cao nhất để người học có thể áp dụng ngay vào bất cứ tình huống nào trong thực tế. - “Sứ mệnh của chúng tôi là mang cả thế giới vào trong lớp học và đưa lớp học ra ngoài cuộc sống. NativeX được thiết kế nhằm tăng hiệu quả học tập và khả năng ghi nhớ, giúp người học tiếp thu tiếng Anh một cách nhanh chóng, tự tin hơn, từ đó mở ra nhiều cơ hội thăng tiến hơn trong công việc.” - Mr Michael Cahill - Giám đốc cấp cao National Geographic Learning ____________________ NativeX and National Geographic Learning partner strategically to develop online English language learning curriculum for working professionals. - Vietnamese individuals start learning English at an early age but struggle to use the language effectively due to the lack of practicality and limitations in the instructional content. - In response to this issue, NativeX Edtech and National Geographic Learning have collaborated strategically to enhance and upgrade the online English language curriculum for working professionals. The curriculum aims to be innovative, with diverse and relevant content that reflects the modern era and provides highly practical materials for learners to apply in real-life situations. - "Our mission is to bring the world into the classroom and take the classroom out into real life. NativeX is designed to enhance learning efficiency and retention, enabling learners to grasp English quickly and confidently, thereby opening up greater opportunities for career advancement." - Mr. Michael Cahill, Senior Director at National Geographic Learning. Visit our website: nativex.edu.vn

  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    Excited for this partnership for our newest portfolio company, NativeX Edtech! 🚀🚀

    View organization page for NativeX Edtech, graphic

    1,111 followers

    NativeX và National Geographic Learning hợp tác chiến lược phát triển giáo trình học tiếng Anh online cho người đi làm - Người Việt học tiếng Anh từ rất sớm nhưng không sử dụng được tiếng Anh bởi giáo trình học đa số THIẾU TÍNH THỰC TIỄN và HẠN CHẾ trong nội dung. - Trước thực trạng này, NativeX Edtech và National Geographic Learning đã hợp tác chiến lược nhằm cải tiến và nâng cấp để tạo ra một giáo trình tiếng Anh online cho người đi làm mang tính đột phá với đa dạng nội dung phù hợp với thời đại mới và có tính thực tiễn cao nhất để người học có thể áp dụng ngay vào bất cứ tình huống nào trong thực tế. - “Sứ mệnh của chúng tôi là mang cả thế giới vào trong lớp học và đưa lớp học ra ngoài cuộc sống. NativeX được thiết kế nhằm tăng hiệu quả học tập và khả năng ghi nhớ, giúp người học tiếp thu tiếng Anh một cách nhanh chóng, tự tin hơn, từ đó mở ra nhiều cơ hội thăng tiến hơn trong công việc.” - Mr Michael Cahill - Giám đốc cấp cao National Geographic Learning ____________________ NativeX and National Geographic Learning partner strategically to develop online English language learning curriculum for working professionals. - Vietnamese individuals start learning English at an early age but struggle to use the language effectively due to the lack of practicality and limitations in the instructional content. - In response to this issue, NativeX Edtech and National Geographic Learning have collaborated strategically to enhance and upgrade the online English language curriculum for working professionals. The curriculum aims to be innovative, with diverse and relevant content that reflects the modern era and provides highly practical materials for learners to apply in real-life situations. - "Our mission is to bring the world into the classroom and take the classroom out into real life. NativeX is designed to enhance learning efficiency and retention, enabling learners to grasp English quickly and confidently, thereby opening up greater opportunities for career advancement." - Mr. Michael Cahill, Senior Director at National Geographic Learning. Visit our website: nativex.edu.vn

  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    Elated to have invested into our first consumer technology company in Blueprint's portfolio, in education technology! Education is a powerful force that shapes minds, opens doors and fuels progress. For working professionals looking to upskill business English in Vietnam, NativeX Edtech provides an effective online platform that caters to their busy schedules and learning outcomes to aid in their career upwards mobility. Already impacting thousands of lives today, we are anticipating to benefit many more in the years to come!

    View organization page for Blueprint Ventures, graphic

    1,001 followers

    We are thrilled to announce our investment into NativeX Edtech! The ability to read, write and speak good English in the workplace is a gamechanger for Vietnamese professionals - often leading to salary increases and even promotions. It is key for the nation's working professionals in their ability to move up the career and income ladder. We are excited to work together with Phat Nguyen Dinh, Ai C., the rest of the NativeX team and our fellow co-investors Valerie Van V. of Ansible Ventures and Carlson Lau of Northstar Group to build the leading professional English-language online learning platform in Vietnam. 🚀 https://lnkd.in/gs4wzrid

  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    Blueprint's first consumer insights report is out - great short read on skincare challenger brands and also some chunky bites food-for-thought, for new builders and existing leaders in the space alike. If you're building out promising consumer brands in Southeast Asia for the new age consumer, we'd love to get acquainted!

    View organization page for Blueprint Ventures, graphic

    1,001 followers

    Curious to learn more about how consumers in Southeast Asia decide which skincare brands to purchase from? These decisions help to explain the rise in "Masstige" skincare brands and how challenger brands like The Ordinary and SKINTIFIC are able to compete with more established global players. We worked closely with Cube Asia on this report and throughly enjoyed working with them! Follow us to get more of our latest findings! #venturecapital #brandvalue #SoutheastAsia #consumerinsights #consumerpsychology #consumer https://lnkd.in/gjAsTxTb

    Skincare in Southeast Asia: How Challenger Brands are elevating Mass beauty by delivering quality at affordable prices

    Skincare in Southeast Asia: How Challenger Brands are elevating Mass beauty by delivering quality at affordable prices

    blueprint.vc

  • View organization page for Blueprint Ventures, graphic

    1,001 followers

    We certainly think so! Thank you for this insightful piece Forerunner. This is what we have been saying and hope to prove true for Southeast Asia. For a region with an estimated 150M aspirational, purpose-driven and identity-led middle to upper-middle income consumers in the next decade, we look to invest in the region’s new wave of consumer-driven businesses that can define the new generation. “Better-for-you” foods, new ways of learning, GenZ skincare and beauty, new materials for greater sustainability, greater personalization, longevity health & wellness and so on - anything that the new consumer is interested in - interests us.

    View organization page for Forerunner, graphic

    18,963 followers

    "Consumer startups are a better bet than enterprise startups" Narrative violation? The data says otherwise. Kirsten Green and Jason Bornstein write for The Information about why VC skepticism towards consumer is misguided, based on our research team's analysis of over 12,000 venture backed companies that have raised a series B since 2010. We found that: • Consumer companies are more likely to go public • Consumer company IPOs are larger • Consumer companies offer better margins and higher growth rates at IPO We are long consumer regardless of market cycles and investment categories going in and out of favor. And we believe the consumer opportunities of the AI era will be as powerful as those that emerged from the mobile and internet shifts: https://lnkd.in/gsbPndXA

    Consumer Startups Are a Better Bet Than Enterprise Startups

    Consumer Startups Are a Better Bet Than Enterprise Startups

    theinformation.com

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