Carousell Media Group

✨ Get ahead of the holiday season! 🎄 With Christmas approaching, users on Carousell are actively searching for festive items, fuelling a surge in engagement and traffic this Q4. 📈 For advertisers, it’s the perfect time to tap into the holiday buzz and promote your offerings to a highly engaged audience. 📧 Reach out to explore Carousell’s advertising solutions today: https://lnkd.in/g8KCGxTV #Christmas #Carousell #Advertising

"The rise of recommerce is not only an environmental necessity but also a commercial need for retailers. As consumers increasingly opt for second-hand tech, recommerce offers a sustainable and profitable path forward to cover the losses on the move away from new." 💰🌱 #Recommerce #RetailMedia #Resale

2024 Wrapped: Carousell Consumer Insights 🚀 Looking back on 2024, we’ve uncovered some fascinating insights about our Carousell community—from shopping habits to lifestyle choices. Check out a snapshot of what we discovered below, giving us and potential advertisers a clearer picture of what truly matters to our users. Interested to collaborate? Chat with us here: https://lnkd.in/g8KCGxTV #ConsumerInsights #Carousell #Advertising

"Recommerce is on its way to being a nearly $292 billion business by 2029 as shoppers continue to embrace the idea of buying secondhand items. Estimated to grow 55% by 2029, the recommerce market is expected to top $207 billion this year and reach $226.4 billion in 2025." #Recommerce #Resale

The holiday season is just around the corner, and with it comes the peak of travel season! 🌍 Discover how AirAsia leveraged Carousell to connect with deal-seeking travelers. With 75% of Carousell users coming to the platform in search of great deals, AirAsia’s campaign was perfectly positioned to capture their attention. By utilising high-visibility ads such as Interstitials, they achieved outstanding engagement and impressive CTR results. ️🔥 Ready to capitalise on the travel rush? 👀 Contact us now: https://lnkd.in/g8KCGxTV #Advertising #AdTech #Marketing

Driven primarily by significant cost savings and the desire for quality items at a lower price, #Recommerce has become more than just a trend; it represents a fundamental shift in consumer behavior. 🛒 Millennials and Gen Z are at the forefront of this change, with 58% of Gen Z and 50% of Millennial respondents stating that they purchase pre-owned items weekly or monthly. 🛍️🌍 To thrive in the current and future economic climate, retailers should take note of these evolving preferences to stay relevant in today’s market. Read more here: https://lnkd.in/gCgHhEMm #ConsumerTrends #SustainableShopping

74% of respondents engage in streaming content at least once a week, with a notable 35% streaming content daily. 💻 This reflects the widespread adoption and regular consumption of streaming services among Carousell Hong Kong users. 🇭🇰 Interested in delving deeper into which streaming platforms most Carousell users are currently subscribed to? 📩 Contact us here: https://lnkd.in/g8KCGxTV #Advertising #CarousellConsumersInsights #StreamingContent

With over a million parents active on Carousell Hong Kong, Mead Johnson Nutrition (Hong Kong) Limited effectively connected with their target audience, focusing on key categories such as Babies & Kids. 🍼 Interested in reaching your target audience through Carousell's advertising solutions? 📥 Contact us now: https://lnkd.in/g8KCGxTV #RetailMedia #Advertising #AdTech #CaseStudy

The popularity of thrifting is rising! 💡 Statista reports that close to half of Gen Z and Millennials consider resale value before purchasing clothing. The global resale market for apparel, valued at $14 billion in 2021, is also projected to reach $51 billion by 2026. 💰 #Resale #Recommerce #Sustainability

Carousell Media Group's 2024 Consumers Insights report revealed a strong preference for environmentally friendly vehicles, with 68% of Carousell users considering hybrid or electric cars for their next purchase. 🚗 This trend underscores a growing environmental consciousness among Carousell users, reflecting broader global shifts towards sustainable living. 🌳 Contact us for a copy of the full report: https://lnkd.in/g8KCGxTV #Advertising #Sustainability #CarousellConsumersInsights