Insectta reposted this
Amazing debut experience for Insectta at Society of Cosmetic Scientists (Singapore)'s Suppliers Day Exhibition! 🎉 Jun Wei Phua and I showcased our novel eumelanin and chitosan for skin and haircare applications to much excitement from the cosmetic and cosmeceutical industry. Yup - as a cofounder, I know what everyone's thinking, so let me just address the elephant in the room with three takeaways from the day: 1. The cosmetics industry is hungry for innovative ingredients offering both form and function. We backed up our biomaterial's claims with peer-reviewed scientific data tested specifically on our novel ingredients. 📈 2. The art and science of branding *really* matters in this industry. The traditional way of branding insect products really isn't going to "fly" here. We know that and take it fully in our stride. 💎 3. #Innovation goes both ways. The promise new biomaterials hold can't be fulfilled without industry adopters bringing them to consumers. It's a win-win effort for both innovator and adopters 🤝 Big thanks to the SCSS team, Ming Jie Tan for the invite and all that stopped by. Here's to a new range of circular bioingredients taking flight! ____ #cosmetics #cosmeceuticals #biotechnology #sustainability #circulareconomy #greenmanufacturing #biomedicine #singapore