MiQ

More people than ever are tuning in to CTV, but ad spending isn’t keeping up. It’s time to activate your winning mode with a CTV strategy that delivers results. We’ve produced Advanced TV reports with insights for the US, UK, Canada, and Australia. Download the reports to gain valuable insights and boost your CTV strategy, no matter where you are: https://bit.ly/4hvM6S0 #WeAreMiQ #AdvancedTV #NotYourAverageProgrammatic

"Now that YouTube is becoming a staple of the big screen, it’s more important than ever to treat YouTube like TV – and do it right." In Campaign Middle East, MiQ’s managing director MENAT, Wassim Mneimneh, breaks down how you can achieve winning campaigns on YouTube and why MiQ is not your average programmatic partner for this powerful channel. Check out Wassim’s insights here: https://bit.ly/4jO3h2r #NotYourAverageProgrammatic #WeAreMiQ #YouTube

Transparency in CTV is still a major roadblock for advertisers. But it doesn’t have to be. In AdExchanger’s latest article, MiQ’s Lara Koenig breaks down the challenges buyers face when it comes to visibility into supply paths and why solving for transparency is key to maximizing value in CTV. “Having that visibility into where spend is going, which publishers are performing, and understanding CPM variance is essential to making informed investment decisions.” – Lara Koenig, MiQ Read the full article and discover what's holding CTV back and how to fix it. #CTVtransparency #programmatic #weareMiQ

MiQ are excited to kick-off the CTV Leadership Forum on Day 1 of #NVF2025. We look forward to hearing from industry leaders, connect with partners, and discuss how programmatic will help drive the future of CTV.

We're thrilled to start the year with our partnership with dentsu and exchange4media for the launch of dentsu Digital Advertising Report 2025 in Mumbai, India next week. Our very own Varun Mohan will be joining a stellar lineup of marketing leaders to share his views on the evolution of customer experiences throughout their buying journey in an exciting panel discussion. Register now to download your copy of the report: https://lnkd.in/gmS45KTu #dentsue4mreport #digitaladvertising #programmatic

We'd like to share details of John Danby's funeral service, which is being held on Thursday 30th January at 12pm. We'll come together to pay tribute to an amazing human being, and remember a dear friend. For those who knew and loved John - of which there will be so many - you're very welcome to join the service and wake.

More people are watching CTV and marketers are taking notice. It’s time to activate your winning mode with CTV campaigns that are bound to succeed in your market. Download our Advanced TV report for your market and discover how to reach your best audience: https://bit.ly/4hgVS9X #WeAreMiQ #FromAverageToWinning #ActivateYourWinningMode #AdvancedTV #NotYourAverageProgrammatic

Are you going to settle for average programmatic in 2025? We're not. With MiQ, you’ll achieve up to 70% reduction in unnecessary intermediaries, 40% more campaign efficiency, and 22% lower CPA. (And that’s just for starters.) Enjoy top-tier performance with a cherry on top and take your 2025 from average to awesome. https://bit.ly/40xGlgp #WeAreMiQ #NotYourAverageProgrammatic #QualityOutcomes

Reflecting on 2024 at NewDigitalAge's Year in Review event in December, MiQ’s UK Chief Commercial Officer, Zuzanna Gierlinska, described the year as a one of perseverance and a journey from “cautious optimism to a year of abundance and opportunity." Alongside MiQ’s UK Commercial Director, Clare Beddow, we unpacked key trends, innovations and successes that defined the year - highlighting three pivotal industry developments for 2025: Retail Media's Expansion, CTV Audience Growth and AI's Evolution. A big thank you to NewDigitalAge once again for hosting such an insightful event. Read the full write-up here: https://bit.ly/4afiMfo #WeAreMiQ #NotYourAverageProgrammatic #programmatic

We’re very sorry to give you the extremely sad news that an ex-colleague and dear friend, John Danby, has sadly passed away. John started his career at the Trinity Mirror Group, before accelerating his career at the UK-based ad network Unanimis. John was one of the first 5 people who worked at MiQ back in early 2011, joining as our first ever commercial sales hire. John was with us for 12 years and is truly embedded into the history of our company, playing a large part in our success. John’s journey at MiQ was truly global and he very much played a pivotal role across many areas of the business. After setting up the sales org in the UK, he then helped to set up Singapore and went on to launch our Australian business as our first ANZ Managing Director. He completed his journey at MiQ by supporting our North American operations from New York. John's contribution to MiQ was simply incredible. More importantly, John was a great and loving human being. John was fiercely passionate, determined and loyal. He was dedicated to his many friends and colleagues who he shared amazing times with and who all loved him dearly. We will miss John’s infectious smile. As it is to both of us, we understand that this news will be deeply devastating and distressing for many of you. Once arrangements have been finalised, we will share ways to pay tribute and respects to John. Our thoughts are with John’s loved ones. May our wonderful friend John Rest in Peace ❤️ Lee and G