MMA Global APAC

🌐 Online & Offline: The intertwined consumer journey in the digital era As Sandeep Singh, COO of SingleInterface, puts it in his recent article, “Brands today must offer seamless consumer experiences that blend online discovery with offline engagement.” Consumers increasingly rely on online research to guide their in-store purchases, and businesses must adapt to this hybrid journey. Brands that embrace this phygital approach—combining physical and digital touchpoints—are leading the way in delivering exceptional customer experiences. From "Near Me" searches that are up 400% globally to AI-powered chats that enhance engagement, the goal is clear: be discoverable, offer reliable information, and create memorable in-store experiences. 🔍 As Singh highlights, today’s world is different. Consumers expect brands to meet them where they are—online and offline. Want to learn more about how brands are thriving in this digital-first world? Read the full article here: https://lnkd.in/g5---C6T Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam #Phygital #ConsumerJourney #DigitalTransformation #CustomerExperience #Marketing #Retail

🌟 Announcing Margot Torres as a New Member of the MMA Global APAC Board of Directors 🌟 We are honored to welcome Margot Torres, Managing Director of McDonald's Philippines (Golden Arches Development Corporation) to the MMA Global APAC Board of Directors. Leading a network of over 760 stores, Margot celebrated her 20th anniversary with McDonald's in December 2023. Beginning her career in Marketing, she advanced to Deputy Managing Director in 2015 and Managing Director in 2018, consistently driving creative excellence, digital transformation, and sustainability. Margot also serves on the boards of RMHC Philippines, Philippine Business for Education, and Kain Tayo Pilipinas, demonstrating her commitment to social causes.   Her numerous accolades include the Agora Award for Marketing, 1st CMO of the Year from Tambuli, and Campaign Asia’s Women Leading Change Award. During the pandemic, Margot led communications for the public-private COVID-19 response and spearheaded the "Pilipinas Kontra Gutom" initiative.   As an advocate for Diversity, Equity, and Inclusion, Margot is dedicated to mentoring future leaders and is an active member of NextGen Women Corporate Directors and Filipina CEO Circle .   We are confident that Margot’s leadership and expertise will significantly contribute to the success of MMA Global APAC. Please join us in welcoming her to the Board. Bessie Lee | Amit Jain | Toan Nguyen Dinh | Catherine Sutjahyo | Ashutosh Srivastava | Rohit Dadwal | Rishi Bedi | Lex Bradshaw-Zanger | Dhiren Amin | Sapna Chadha | Richa Goswami | Benjamin Joe | Ken Mandel | Prerna Singh Mehrotra | Vishnu Mohan | Josephine T. | Simon Morgan | Dirk van Motman | Julie Nestor | Amrita Randhawa | Venkatram Pattabhiraman (Venkat) | Shant Oknayan | Joe Nguyen | Arshan Saha #Leadership #Innovation #Diversity #MMAAPAC #BoardAnnouncement #MarketingExcellence #Sustainability  

🌟 Introducing a New Leader to MMA Global APAC Board of Directors! 🌟 We are pleased to announce that Arshan Saha, CEO of GroupM Singapore and GroupM Nexus Asia Pacific, has joined the MMA Global APAC Board of Directors. Arshan is a transformative force in the media industry, leading GroupM's mission to make advertising more accountable and effective across all channels. His leadership spans across the region overseeing top agencies Mindshare, Wavemaker, EssenceMediacom in Singapore as a regional hub and additionally he steers GroupM Nexus in APAC, driving client growth and activation with innovative, cross-channel strategies. With over 16 years of experience, Arshan has been instrumental in launching and scaling data-driven businesses across 16 markets. His pioneering work includes award-winning ventures like Xaxis (Programmatic), GOAT (Influencer Marketing), Finecast (Addressable TV), and more. Arshan is not just a visionary leader; he’s a mentor who fosters personal and professional growth within his teams. His collaborative and innovative approach continues to set new industry standards, making him an invaluable addition to the MMA Global APAC Board. Please join us in welcoming Arshan Saha! Bessie Lee | Amit Jain | Toan Nguyen Dinh | Catherine Sutjahyo | Ashutosh Srivastava | Rohit Dadwal | Rishi Bedi | Lex Bradshaw-Zanger | Dhiren Amin | Sapna Chadha | Richa Goswami | Benjamin Joe | Ken Mandel | Prerna Singh Mehrotra | Vishnu Mohan | Josephine T. | Simon Morgan | Dirk van Motman | Julie Nestor | Amrita Randhawa | Venkatram Pattabhiraman (Venkat) | Shant Oknayan | Joe Nguyen #MediaExcellence #MMAAPAC #BoardAnnouncement #DigitalTransformation #AdTech #Mentorship

🎥 Maximize Your MMA Global Membership Benefits! 🚀 Are you making the most of your MMA Global membership? In this video, Kate Chunka and Stephen Wellman, Vice Presidents of Membership at MMA Global, walk you through how to unlock the full potential of your membership, ensuring you stay ahead in the ever-evolving world of marketing. 🔑 What's Inside: Key benefits you might be missing out on. Exclusive access to cutting-edge industry insights. Networking opportunities with industry leaders. Tools and resources designed to boost your marketing strategies. Don’t miss out on everything MMA Global has to offer. Watch the video now to ensure you’re fully leveraging your membership for success! https://lnkd.in/gqfSy58Q For guidance around getting the most out of your membership, please contact: https://lnkd.in/gDJVak57 Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam #MMAGlobal #MarketingStrategy #DigitalTransformation #ProfessionalGrowth #Networking #IndustryInsights

🚀 Transform Your Business with Design Thinking! 🚀 In an era where complexity and innovation go hand-in-hand, Design Thinking has emerged as a game-changer for businesses. As Juliana Goh, CX Design Partner at Unigons X Design Consultancy, puts it, Design Thinking is more than just a designer’s tool—it's a mindset and a framework that transcends industries. 🌍 Why Design Thinking? 🔍 User-Centric Approach: At its core, Design Thinking emphasizes understanding and addressing the real needs of customers, ensuring that solutions are relevant and impactful. 🤝 Collaboration & Co-Creation: This methodology fosters teamwork and aligns stakeholders, users, and tech teams to create genuine, user-focused products. 🔄 Testing & Iteration: With a focus on prototyping and continuous improvement, Design Thinking allows teams to innovate rapidly and efficiently. Real-World Success Stories 🔹 DBS Bank in Jakarta used Design Thinking to revamp customer experience, leading to innovative solutions like AI-powered e-butler services that significantly boosted RM productivity. 🔹 KPMG's Clubhouse initiative transformed their staff lounge into a high-tech, personalized experience, enhancing employee engagement through predictive AI and smart technology. These examples underscore the power of Design Thinking to drive true innovation by deeply understanding human needs and strategically applying technology. As Steve Jobs famously said, “You’ve got to start with the customer experience and work backward to the technology.” 👉 Ready to innovate? Dive into the full article to explore how Design Thinking can revolutionize your business strategies: Read More: https://lnkd.in/gQDgFxdB Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam #DesignThinking #Innovation #CustomerExperience #BusinessStrategy #AI #DigitalTransformation #MarketingTNT

📢 Exciting Updates from MMA Global APAC – August 2024 Newsletter We're thrilled to share the latest edition of the MMA Global APAC August 2024 Newsletter, designed exclusively for our esteemed board members. This month’s edition is filled with cutting-edge marketing insights, strategic viewpoints, and crucial updates tailored to our APAC leadership. Highlights Include: ✨ Welcoming Josephine T. - VP of the APAC Digital Hub at Diageo, to our Board of Directors. We're excited to have her expertise on board! ✨ Insights from Rohit Dadwal on AI in marketing: Part 1: https://lnkd.in/ghrGYYCp  Part 2: https://lnkd.in/gyM8C46k  Part 3: https://lnkd.in/gj9FjCTc  Part 4: https://lnkd.in/gNWS9p24  and his take on Google's Cookie Conundrum: A New Chapter for Digital Marketing: https://lnkd.in/gDFrrbR3 ✨ Introducing the SMARTIES Global Task Force - Meet the visionaries shaping the future of our industry: https://lnkd.in/g3iH6_qh  ✨ Announcing the SMARTIES Business Impact Index 2023: https://lnkd.in/giT2d99A  ✨ Exclusive Report Access - Stay ahead with our State of AI in Marketing in APAC Report—essential reading for those looking to lead in our field: https://lnkd.in/ggksKbNT  ✨ Introduce the Retail Media Network (RMN) Think Tank - a groundbreaking initiative aimed at reshaping the future of retail media in APAC: https://lnkd.in/ghYEkuRR Let's continue to navigate and shape the future of marketing together. For more insightful contents, explore: https://lnkd.in/dt_vaJy8 Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam | #MMAAPAC #MarketingLeadership #AIMarketing #Smarties2024 #Innovation #DigitalTransformation

🚀 Maximizing Results with AI Optimization in Retail Media Networks: A Strategic Guide 🚀 In today's data-driven world, marketers are drowning in a sea of information. While this data holds the key to unprecedented insights and hyper-personalized advertising, the sheer volume can be overwhelming—especially in the fast-paced realm of retail media. Traditional marketing methods simply can’t keep up. Without AI, drawing meaningful insights from consumer interactions is nearly impossible. But with AI, marketers can streamline operations, automate routine tasks, and refine strategies to stay ahead of the curve. ❗ Why is this crucial? Consumer attention is fleeting, and in a landscape where 74% of consumers abandon their shopping due to overwhelm, AI is no longer just an enhancement—it’s a necessity. 💡 Real-World Success Stories: Amazon's New Ad Formats: Transforming engagement during ad breaks. SEPHORA Virtual Artist: Revolutionizing the beauty shopping experience with AI and AR. Microsoft Retail Media Creative Studio: Expediting campaigns with GenAI-driven innovation. 👉 Want to stay ahead of your competition? Read the full article to explore how AI can elevate your retail media strategies and drive impactful results: https://lnkd.in/gttxCtTS Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Vietnam #AI #RetailMedia #MarketingStrategy #DigitalTransformation #AIOptimization #BusinessGrowth #Innovation

⏳Get ready for MMA Impact Indonesia 2024, the premier forum shaping the future of modern marketing! Join us on November 15, 2024, at The Ritz Carlton, Mega Kuningan, Jakarta, to elevate your business intelligence with AI-enhanced strategies. This exclusive event is tailored for industry leaders—President Directors, C-level Executives, Managing Directors, Founders, Co-Founders, and Key Decision Makers—to stay ahead in the cutting-edge world of marketing and advertising. Don't miss the launch of the Modern Marketing Reckoner Report 2024, packed with insights and data relevant to Indonesia's dynamic market. Stay tuned for more updates ➡ https://lnkd.in/gvaQKCdN MMA Global Indonesia | Shanti Tolani | Cahyo Mukti S.T. | Ray Punu | Fika Novia R. #MMAIndonesia #MarketingInnovation #DigitalMarketing #MarketingTrends #AIInMarketing #RetailMedia #SocialMarketing #ConsumerInsights #BrandGrowth #MarketingLeadership

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗽𝗹𝗮𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝗲𝘁𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗔𝗜 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? The Decoding AI for Marketing Podcast has a new episode up with Jonathan Nelson, CEO of Omnicom Digital. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In this episode, hosts Greg Stuart and Rex Briggs dive into the AI space and discuss why Jonathan isn't putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. 𝗛𝗲 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮𝗹𝗹 𝗶𝗻 - 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝗯𝗲 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗽𝘂𝗹𝗹 𝗼𝘂𝘁 𝗮𝘀 𝘁𝗵𝗶𝗻𝗴𝘀 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸𝘀 𝗮𝗻𝗱 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗵𝗲𝗮𝗱. Listen and subscribe: https://lnkd.in/eHNh5e5N #ai #AIMarketing #DecodingAIforMarketing #MMAGlobal #digitalmarketing

🚩MMA Members, here’s something just for you! 🚩 Whether it’s cutting-edge research, invaluable connections, or exclusive discounts, MMA is committed to supporting you and finding ways to bring more value to our community at every turn. One of the standout benefits we’re excited to share is a 30% DISCOUNT on tickets to DMEXCO 2024—the premier event where the digital marketing world converges. 📆 So Mark Your Calendar for September 18-19, 2024 / Cologne, Germany. ❓ Why You Should Be There: 🌟 Unfiltered Insights: Hear directly from the leaders shaping the future. 🌟 Engaging Debates: Be part of the discussions that challenge the status quo. 🌟 Practical Masterclasses: Gain actionable knowledge to take back to your team. 🌟 Genuine Networking: Connect with decision-makers who matter. Claim Your 30% Discount by emailing our colleague Müge Bilge Akkocoglu at muge.akkoc@mmaglobal.com 🔴We can't wait to see you in Cologne! #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #hashtag #DMEXCO2024 #MMAglobal #DigitalMarketing #Networking Elvin Altun Noyan | Müge Bilge Akkocoglu | Ayse Evin | Şiler Sevinç | Bülent Doruker | Serkan Karaman | Fadime Melike TÜRKYILMAZ | Yılmaz Akbayır | Mark Waechter | MMA Germany