OMD APAC

👀 NEW WORK: OMD India's new campaign for British Airways celebrates the airline's 100th anniversary in India. 'Family in the Skies' spotlights the airline's unwavering passion and commitment to delivering exceptional service, driven by its most valuable asset – its people. This marks British Airways' first full-fledged campaign in India since 2016. OMD India was responsible for local media planning, collaborating closely with MG OMD and the brand's creative agency, Uncommon Creative Studio. Watch the film below and read more on LBBonline - Little Black Book: https://lnkd.in/eiUfKaMp #OneOMD #CreativeMedia

🎉 OMD Australia has been crowned the Search Transformation winner at Google's 2024 Agency Excellence Awards due to its effective work for Amart Furniture! The team was recognised for their strategic partnership with Amart to enhance paid search results, leading to an 86% increase in paid Search revenue and a 15% YoY increase in ROAS. Massive congratulations to everyone who played a crucial role in this success. Let's continue to set new standards for excellence in search performance and innovation and create what's next! #OneOMD #CreativeMedia Laura Nice Sian Whitnall Kim Hamilton Alison Costello Amanda Watts Antonia Glezakos Kenny Stewart Brian Cronk Marelle Salib Scott Henry Renée Ashby

OMD Australia's Co-CEO Laura Nice recently participated in an industry panel discussion that shared honest and funny stories of parenting as well as the importance of communication and showing up with vulnerability. The session was part of the inaugural 'Finding my Village' event organised by community network The Village, which brought together over 100 clients, media partners, and agencies. Together with Clare Tsubono and Matthew Knopp, Laura discussed how a community plays a crucial role in supporting parents who might feel lonely in their journey. #Leadership #Parenting

Wishing you a blessed and joyful Diwali!

🤩 OMD India is adding some 'Shordaar Crunch' to the festive season in McDonald's India – North and East's latest campaign, which launches the McCrispy Chicken Burger and Crispy Veggie Burger! Done in collaboration with DDB Mudra Group, the ad playfully spotlights the remarkable crunch and indulgent experience of the burgers. In particular, the crunch triggers a series of unexpected events. Check out the campaign video below! #OneOMD #CreativeMedia

🥂 OMD Malaysia and CelcomDigi were honoured with four trophies at last week's Marketing Excellence Awards! The 'CelcomDigi Fibre – Reimagine Home with Data-Driven solutions' campaign won Gold in Excellence in Data-Driven Marketing and 'CelcomDigi launch – Reimagining a new era for Malaysia' clinched bronze in Marketing Innovation. At the same time, 'The Power of the Unthinkable: The CelcomDigi Story', which was created together with Naga DDB Tribal, M&C Saatchi (M) Sdn Bhd, and Kingdom Digital, won Silver in Excellence in Communications/PR and Bronze in Excellence in Launch Marketing. It was a good showing and team OMD Malaysia certainly has much to be proud of! Your innovative work inspires us all and we look forward to this continued partnership with our clients and industry peers. #OneOMD #MarketingExcellenceAwards Mayank Bhatnagar Chetan Muley Aliasgar Hirani Jason Tan May Ling Chan MARKETING-INTERACTIVE

🎉 Congratulations to OMD Hong Kong and DDB Group Hong Kong on winning the Grand Effie at the recent Effie Awards Hong Kong for the McDonald's 'McDiploma' campaign. Additionally, several McDonald's campaigns were also honoured in various categories, reflecting the team's innovative thinking and ability to create what's next. Overall, the team clinched eight trophies at the awards ceremony. View the full medal haul here: 🏆 Business Challenges: Corporate Reputation – Grand Effie – McDiploma (DDB Hong Kong & OMD Hong Kong) 🥇 Business Challenges – Corporate Reputation – Gold Effie – McDiploma (DDB Hong Kong & OMD Hong Kong)    🥈Digital: Influencer Marketing – Mega Influencers – Silver Effie – McNuggets Art World (DDB Hong Kong & OMD Hong Kong)    🥈Digital: Social Media Marketing - Silver Effie – McDonald’s Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉Restaurants / Fast Food – Bronze Effie – McDonald's Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉Commerce / Shopper: New Product / Service Introduction – Bronze Effie – McDonald's Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉General Speciality: Experiential Marketing – Hybrid – Bronze Effie – McNuggets Art World (DDB Hong Kong & OMD Hong Kong)    🎁 Best Restaurants / Fast Food Campaign – Merit Effie – McDiploma (DDB Hong Kong & OMD Hong Kong) Congratulations to everyone involved, let's continue to think out of the box and delight consumers. Cheers to DDB Group Hong Kong for this wonderful partnership!   Read more on Campaign Asia-Pacific: https://lnkd.in/e5cMeHUt #OneOMD #EffieAwards #CreativeMedia Florence Wong Jacky Ho Thomas Au Derek Yip

OMD New Zealand kicked off its 'For Government' series at the Ministry of Business, Innovation and Employment last week with 'The New Migrant Lens'. Together with Google and Mārama, the team explored the growing importance of engaging new New Zealanders, outlining how marketers can better reach and engage the 200,000+ people who move to the country annually. From innovative content production to new technology enabling translation, the myriad of opportunities in today's fragmented media landscape allow us to help clients reach these audiences in familiar and trusted formats. The possibilities for us to transform experiences are endless! #OneOMD Nigel Douglas Steve Dimakis

"Let's give brands permission to play," said OMD Australia's Co-CEO Sian Whitnall at a recent SXSW Sydney panel on culture drivers in the media industry. Joined by Andrew Cambridge (Head of Agency, TikTok AUNZ), Catherine Rushton (CSO and Partner, This Is Flow) and Sam Turley (Invention Lead, Mindshare) at TikTok House, the leaders discussed how brands can strike a balance between leveraging trends and creating timeless messaging by building trust and authenticity with their audience. #BrandBuilding #Authenticity

🔥 NEW WORK: OMD India's new campaign for the launch of Nissan Motor India Private Limited's latest SUV — the X-trail — leverages an innovative and industry-first approach to elevate awareness, enhance product discovery and audience engagement. Done in partnership with Samsung Ads and TBWA\India, the campaign is a nod to the power of strategic innovation and collaboration that drives outcomes. Using Samsung Ads' new interactive Connected TV (CTV) feature across Samsung Smart TVs, OMD India targeted premium consumers with Nissan ads featuring scrollable carousels, on-screen polls, and trivia to spotlight the X-Trail's impressive features. Check out the video below! #CreativeMedia #Automotive #ConnectedTV