Our founder Cassandra Ong appeared on The Straits Times over the weekend! Here are some key points from the article: 🦦 Ambition to redefine the tech marketing landscape: Through offering fractional marketing services at OtterHalf, Cass and her experienced team aim to fill the marketing expertise gap in any way for tech companies, particularly in the B2C and DTC space. 🦦 Dedicated towards success: Cass’ dedication to the success of the business and clients has seen her re-investing 55% of her portfolio into the business the past year 🦦 BONUS! Her top financial tips: Invest according to your risk appetite. If you’re eligible, buy that BTO flat. Live within your means. To read the full article, click here: https://lnkd.in/gKm9TTrQ #layoff #techlayoff #fractionalmarketing
OtterHalf
Marketing Services
Bridging the marketing expertise gap for tech companies, driving sustainable growth via creativity and kickass execution
About us
Founded on the belief that businesses have the power to contribute to a better world, OtterHalf—a play on 'Other Half'—is a fractional marketing agency specialising in the growth of B2B2C and DTC tech firms, from post-product market fit up to series B. Our offerings comprise acting as a fractional marketing team for businesses, as well as project-based engagements where businesses hire us by project. Clients, both past and present, include Oddle, Lendela, REFASH, Zendora by Zenith Learning Group, CapitaLand’s Singapore Science Park Flavours of Tomorrow Festival 2024, just to name a few. OtterHalf was selected among 33 startups for the SMU Business Innovations Generator Incubation Programme by the Institute of Innovation and Entrepreneurship in August 2023, was a finalist in the ‘New Kid on the Block’ category for Marketing-Interactive’s Agency of the Year Awards 2024, and was featured in media such as The Straits Times, CNA 938, Money FM 89.3, e27, and more.
- Website
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www.otterhalf.co
External link for OtterHalf
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Singapore
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Digital marketing, Strategic Partnerships, Campaign Management, Branding, Social Media Marketing, Fractional Marketing, Marketing Strategy, and Influencer Marketing
Locations
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Primary
Get directions
Singapore, SG
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Get directions
Manila, PH
Employees at OtterHalf
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Cassandra Ong
Founder @ OtterHalf 🦦 | Bridging the marketing expertise gap for tech-focused B2B2C businesses | Fractional marketing leader 🚀 | Mum 👧🏻🧒🏻🐰🐰
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Axel Chen
Storyteller
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Hayley Duszynski
Graphic Designer | Writer & Photographer
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Hanyun Fang
Visual Design | Fashion | Digital Marketing
Updates
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Two weeks ago, the otters were at Accounting & Business Show Asia, sharing the benefits of fractional marketing with business owners and finance leaders. 🦦 We had a fantastic time at the event and left feeling even more ready to work otter (read: all the) magic for our clients. A big thank you to everyone who offered us free coffee and stopped by to chat! 🙌🏻 Ft. the team Melisa Ong Cassandra Ong Katyaini Reddy
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Thought of going freelance with your marketing skillsets but not sure how to go about it? We’ve gotchu fam 🤜, with a comprehensive step-by-step article 👇🏻https://lnkd.in/eMpv2u65 If you’re interested in joining us freelance or part-time, share your resume with us via this link https://lnkd.in/ePQ-RNtv
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If you’re going to be at the Accounting & Business Show Asia today, drop by and say hi! 👋 The otters will be at startup booth SP48! 🦦
Founder @ OtterHalf 🦦 | Bridging the marketing expertise gap for tech-focused B2B2C businesses | Fractional marketing leader 🚀 | Mum 👧🏻🧒🏻🐰🐰
Sometimes, magic happens when you least expect it. ✨ When Everest Ng, the startup manager at Terrapinn, the organiser of the Accounting & Business Show Asia at Marina Bay Sands, reached out to me about having a startup booth at the event for OtterHalf, a marketing agency with a core focus on operating as businesses' fractional marketing teams, I had no expectations. However, I said yes because: 🔵 I know how challenging business development can be. 🔵 I wanted to support a friend. We wrapped up Day 1 of the event yesterday, and I found it refreshing that people actually came to our booth to inquire about what we do (usually, it’s the other way around). It was also encouraging to see how receptive businesses are to engaging fractional marketing services. But what surprised me the most were some of the comments from people I hardly knew: 🚀 "I’ve heard of OtterHalf before." 🚀 "Did you know you were nominated for an award? I was one of the judges!" 🚀 "Love your brief yet effective presentation." 🚀 "I’m launching a YouTube channel next week—would you be interested in being a guest?" 🚀 "Your credit plan model is really smart!" 🚀 "I love your name - so cute!" My new found realisation: attending a trade show not only helps us refine our pitch, but also gives us insights into the market's perception of both fractional marketing and our brand. It was an eye-opening experience yesterday, and we’re otterly excited to see what Day 2 has in store for us. If you're at the show today, feel free to drop by our startup booth SP48. 💪🏻 P.S Big shoutout to my business development team members Melisa Ong and Katyaini Reddy who worked tirelessly alongside me on Day 1 🔥
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Ever thought of guerilla marketing to push your brand, but aren’t sure how to go about it? Check out the article we’ve written for some useful past examples, that have gain traction and caused positive public response. https://lnkd.in/geUVxBNv Chat with us to explore how we can work together, to push your brand forward. https://lnkd.in/eXgmK_BW
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Work’s out, lights out? Not for our otters here at OtterHalf! 🦦 Check out what our intern otter Katyaini Reddy is up to after work! 💃
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That moment when two people, one from Philippines Hikaru Murakami and another from Singapore Samantha Ong, met for the first time, having worked together for close to a year, and they talked like old friends. ❤️ That’s what remote working does to us at OtterHalf! 🦦 #LifeatOtterHalf
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Just in case you’re wondering how my name came about 🤔
Founder @ OtterHalf 🦦 | Bridging the marketing expertise gap for tech-focused B2B2C businesses | Fractional marketing leader 🚀 | Mum 👧🏻🧒🏻🐰🐰
Why the name “OtterHalf”? I get this question more often than you might imagine, ever since I founded OtterHalf, a marketing agency with a core focus on operating as businesses’ fractional marketing teams. When I was invited by Rahal Kansara, founder of geek ltd—a company that supports startups with all things talent-related—to be a guest on her podcast, I had a feeling this question would come up. Despite explaining the name hundreds of times, I’ve never once grown tired of it, and I hope you enjoy this 44-second video as much as I enjoyed filming it. 😊
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A few weeks ago, the otters had the opportunity to present our vision at Halal Food Week, organised by Have Halal Will Travel, alongside founders from SMU Business Innovation Programme (BIG). Apart from the great food and atmosphere, we had the opportunity to understand the Halal food sector, as we engaged directly with F&B leaders of Timbre Group and Black Hole Group. Thank you so much for the invite SMU Business Innovations Generator by IIE and Mikhail Melvin Goh from Have Halal Will Travel!
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Join our founder, Cassandra, and the otters at Accounting & Business Show Asia 2024, and take the ottertunity to dive into the latest in finance tech and beyond. Swing by Sands Expo & Convention Centre, Oct 16-17 — we promise not to audit your lunch. Register for FREE now! https://lnkd.in/e5DWhGrr #abshowasia
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