Have you tuned in to the new episode of PRCA Fuse? In this episode, host Farzana Baduel is joined by Mark Madsen, one of the UK's most renowned mergers and acquisitions specialists. Here’s a sneak peek of what Mark will discuss: - Key factors that make agencies attractive to potential buyers - Client expectations - Equity and market interest - His journey - Exit strategy Tune in now for a deeper understanding of what makes an agency saleable: Audio: https://ow.ly/cTrt50TGrrB Youtube: https://ow.ly/CTeJ50TGrrA
PRCA APAC
Public Relations and Communications Services
Singapore, Singapore 3,961 followers
Raising standards in PR and communications in Asia Pacific
About us
The PRCA was founded in 1969 and launched the PRCA Asia Pacific in 2021 which replaced the PRCA Southeast Asia, launched in 2018. The association’s aim is to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities. We represent more than 35,000 PR professionals in 82 countries worldwide. Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry data, and global networking, and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
- Website
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https://apac.prca.global/
External link for PRCA APAC
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- Singapore, Singapore
- Type
- Nonprofit
- Founded
- 2018
Locations
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Primary
Singapore, Singapore 048581 , SG
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Hong Kong
Hong Kong, HK
Employees at PRCA APAC
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Melissa Shawyer
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Marta Sousa Bigio
Sustainability Communications 🌍
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Meilin Wong
Partner & CEO, Singapore & SE Asia @ Milk & Honey - strategic communications, PR & GTM | Board Member @ PRCA APAC | Exited HealthTech startup…
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Dr Katharina Wolf
Communication Professional | Researcher | Educator | Lifelong learner
Updates
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It’s time to take charge and banish the creep for good! Are you struggling with Scope Creep that is wreaking havoc in your agency? Had enough? Join our panel to learn how to manage Scope Creep and regain control. We’ve gathered industry experts who have mastered the art of managing scope and keeping unwanted freeloaders out of their agencies. Our distinguished speakers include: Shirley Liu | GM Paprika Software, Asia Amanda J. Little. FCPRA | Founder & CEO of AmandaJLittle.com Graeme Blake | CEO of Blutui® Happening in 4 days, don't miss this opportunity. Sign up now: https://ow.ly/f03Q50TcOKJ #GETTHISCREEPOUTTAMYAGENCY #Scopecreep
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PRCA APAC Member Golin has announced that their client, McDonald's Singapore, has launched its new youth mental wellness initiative, ‘Lovin’ Me,’ in recognition of World Mental Health Day. This comprehensive campaign is designed to support the emotional well-being of young Singaporeans. Read more here: https://ow.ly/PzjJ50TNiWk
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RIP COOKIE-CUTTER COMMS: The Asian Tiger is Rising, is now live on YouTube! Join Caroline Hsu, Lillian Lee, Siew Ting Foo, Arun Sudhaman, and Stephen Smith for a discussion on the nuances, complexities and challenges of navigating the various markets in the APAC region. Tune in now: https://ow.ly/oKvr50TNh7L #RIPCOOKIECUTTERCOMMS
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PRCA APAC has announced the relaunch of Sustainability Group with New Committee. The PRCA APAC Sustainability Group will focus on promoting industry standards and practices whilst building knowledge and equipping PR professionals to deliver compelling and responsible sustainability communications. The new committee members include: • Marta Sousa Bigio (Chair), SVP Sustainability Lead, Weber Shandwick • Pranav Rastogi (VC), Head Communications, Grow Asia • Meilin Wong, Partner & CEO, Milk & Honey PR • Charlotte Tan, Account Director and Head of Operations, Singapore, RICE • Lin Kuek, Managing Director, Singapore, and Head of Sustainability Communications, ASEAN, Vero • Dr Katharina Wolf, Associate Professor & Public Relations Lead, Curtin University • Ferdinand L. Bondoy, Regional Integration & CEO, COMCO Southeast Asia Read the press release: https://ow.ly/lVc150TKuHw #PRCAAPACSustainabilityGroup
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RIP COOKIE-CUTTER COMMS: The Asian Tiger is Rising, is now live on YouTube! Join our Moderator, Caroline Hsu, as she leads a discussion with our wonderful reputation management experts in the Asia-Pacific region as they explore key challenges, opportunities, and nuances. Tune in to hear perspectives from Amy Freeland, Aline Anliker, and Dickson Seow at: https://ow.ly/pJx250TMlNE #RIPCOOKIECUTTERCOMMS
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PRCA APAC Partner CARMA, has expanded its service offering to include corporate reputation measurement, with the launch of ‘Reputation by CARMA’. ‘Reputation by CARMA’ addresses common challenges and helps corporations better manage their reputation with data-driven insights. Read more: https://ow.ly/BTtF50TKrKc
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#PRCAAPAC Member News: The Hoffman Agency has announced that its client, Zoom kicked off Zoomtopia 2024 and unveiled new AI-first work platform innovations for Zoom Workplace and Zoom Business Services. These innovations aim to transform team communication, collaboration, and productivity, helping customers get more done. Read more: https://lnkd.in/g96YwcaM
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We’re pleased to announce the launch of the PRCA Asia Pacific Awards 2025, celebrating excellence in PR and communications across the APAC region! Whether you're a PR consultancy, freelancer, in-house team, digital agency, or media owner, this is your chance to showcase your outstanding achievements and gain recognition from industry leaders. Early Bird Discount: Ends 1st November 2024, 6:00 PM SGT Find out more: https://lnkd.in/g4JYxc6T #PRCAAPACAwards2025
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PRCA APAC Partner CARMA has announced that it received 24 nominations at the 22nd annual International Association for Measurement and Evaluation of Communication (AMEC) Awards, exceeding its benchmark of 16 nominations from the previous year. The prestigious awards recognise exceptional work in research, measurement, insights and analytics from around the world. Read more: https://ow.ly/nEjU50TFn9p