SIRS Singapore Institute of Retail Studies (NYP)

When NYP-SIRS and RIA School of Real Estate signed an MOU just 2 months ago on 13 August, the partnership’s lofty goal was to equip #Realestate Professionals with the tools, techniques and skills that will give them a boost in maximising business opportunities and success in sales.   This week, our very first class had close to 50 of these real estate professionals turning up to find out how they can “Engage Customers through Social Media”. In the fiercely competitive and highly intense real estate industry, success is not easily attained with chasing after the same clients and pushing on the speed of closing sales being the challenges many face.   In the world of endless noises and choices we live in today, having an edge is hard to come by. But as overheard from our participants: “I didn’t know can do that…” shows that there are still opportunities that can be discovered, and leveraged especially via online platforms.   The SIRS Digital Marketing Mastery Certification Course takes our real estate participants into 5 key social media platforms: Facebook, Instagram, LinkedIn, TikTok and YouTube. These 5 platforms together extend a wide and varied range of audience profiles, each with its unique audience appeal, strength and content proposition, allowing for strategic objective and needs-based targeting.   One of the key elements that differentiates this Course is the personalised approach where participants learn first and foremost to discover and develop their very own unique #PersonalBrand, from which how they can create their very own Content that stands out and resonates relevantly with their targeted audience.   Participants also get down to hands-on learning on how to create their own Social Media ads and campaigns, alongside understanding each Social Media platform’s advertising functions and features, and the tips & techniques to optimise their advertising returns with enhanced sales conversions. Unique differentiation is a #criticalsuccessfactor, and as one of our trainers like to say: #branding is what people say about you when you are not in the room; #marketing is how you make yourself desirable. You don’t, and shouldn’t, have to choose one or the other.   If you are curious about what the joint certification in Digital Marketing Mastery by NYP-SIRS and RIA School encompasses, here is the information. Participants attend 4 essential modules comprising 1) Engage Customers Through Social Media 2) Tapping into the Power of #Instagram for Selling 3) Harness the Power of Social & Influencer Marketing on #TikTok 4) Level Up Customer Engagement through #LiveStreaming Participants can also opt for one or two other modules: a) Become a Successful #YouTuber and Boost Your Earnings b) Sell & Earn on TikTok #SIRS #RIA #ERA #realestate #digitalmarketing #coursecertification #training

Nanyang Polytechnic (NYP) is hosting a 15-member delegation from one of our long-term China partners, SIPIVT (Suzhou Industrial Park Institute of Vocational Technology) in Singapore, these 2 weeks. As part of the 2-week programme focusing on Modern Technical Education and Student Development, SIRS is pleased to welcome the delegation, sharing with them our role on what and how we do in helping to drive the advancement of both businesses and workers in the Retail and adjacent-Service sectors. This has provided the delegation team with a holistic insight to the core education structure and proposition of our various NYP Schools, together with SIRS as a leading CET (Continuing Education and Training) institute in Singapore, that synergistically drive and support the Singapore Government’s initiatives of developing our businesses and talents towards a thriving #futureofwork and #futureofbusiness. The visit also facilitated insights on the value of fostering strategic industry partnerships, and the potential implications and impacts of evolving business landscapes globally and locally. These, in turn, raised discussions centering around how early and continuing education can effectively advance the cultivation of adaptability and resilience that enable both workers and businesses to thrive in the dynamic circumstances of our ever-evolving world. With the visionary foresight of SIPIVT that promotes a culture of “internationalisation” of its teachers, we look forward to our continued joint efforts in education and training programmes that extend significant value to both our respective current workforces and future talents.

What do AI and Sustainability have in common? How are businesses able to leverage AI that enables them to thrive in an increasingly competitive environment? And how can AI help companies develop sustainable practices and offerings that deliver value to customers that boosts the business bottomline? Discover the power of AI and Sustainability integration.   Artificial intelligence and Sustainability are hot topics in business. But their value and impact are not exclusive or limited to larger companies, where SME businesses will in fact be missing out on 2 of the most important #futureofbusiness strategies without active education and participation.   This is your special invitation to come find out what top industry practitioners have to share at the event on “Navigating AI and Sustainability in the Future of Business” Time: 2pm – 5pm Date: 11 October 2024 Venue: Event Hall 1-1, Lifelong Learning Institute #AI #Emergingtech #Sustainability #futureofwork #sme #futureofbusiness

There are tons of #AI tools for creating #content that are available online right now. How many AI tools are you using currently? How do you know which ones to choose? And, how has it not been mind-boggling yet?   In partnership with SIRS, Designs.AI is the #GenerativeAI Content Creation tool that has over 6 tools (and still counting) with the aim of making it simpler, easier, faster, and of course smarter, for producing almost every type of content you may need.   What that means is not just the immense #productivity returns that businesses can reap, but also being able to generate content that is tailored to your specific needs and audiences, and ultimately driving better and stronger returns in business, marketing and sales performance. In today’s speed and continual change, not only will professionals in the creative, marketing or sales lines benefit from AI tools, but #SMEs, #Freelancers, #Gigworkers, #Jobseekers, and more will find tremendous benefit for their specific purposes.   The true value of AI however does not lie in the tool itself only, but in the ability of the user to leverage its functions and features optimally.   At our “Generative AI Content Creation: Super Sprint Your Sales and Marketing Performance”, we invite both professionals and busineses to discover how this incredible Generative AI tool at designs.ai can be used for almost anything, and create almost any content in just 2 minutes.   Join us for 32 hours of Content and Design Creation that includes the full attention of an AI Content Creation expert from designs.ai (for an entire 6 sessions of 4 hours each) to guide you in creating immediately some of the most amazing content tailored to your specific requirements - from Text to Image, Text to Video, Text to Speech, Image to Text, Copywriting, and designing Marketing promotional materials and Business presentations.   For you and businesses: the possibilities are endless, and the benefits invaluable. #SIRS #Lifelonglearning #DesignsAI #GenerativeAI #ContentCreation #AI #Productivity #Jobseekers #Employability

Our SIRS’ Amazon 2-day programme is called “Master Selling Strategies on Amazon”, and we would be the first to tell you that selling on #Amazon is no mean feat, much less mastering it. Amazon is a highly crowded and competitive platform, and even much more so in the latter years.   So why do we have this programme, and why should you still be looking to onboard this tough platform?   In short, no eCommerce platform is “easy” (anymore). But challenging as it is, there are still many consistently successful #Amazonsellers who have and continue to beat the odds to stand out and reach out to one of the largest #eCommerce consumer markets in the world.   What do these successful sellers know that the rest do not?   Come find out from our #FBABros trainers and immerse yourself in the strategic techniques and insights that have made them super sellers on Amazon.   And if you are wondering how extensive the course is: the consistent feedback from every cohort of our course participants is that the FBABros are wholly generous and comprehensive in their sharing, and the programme has never failed to amaze every single person who has attended.   That’s how #amazing our Amazon programme is.   #SIRS #lifelonglearning #digitalmentorship #inspiration

At SIRS, we believe in the potential of every single person and business, and we believe that every single person and business has the potential to achieve (even greater) success.   Together with RIA School of Real Estate, NYP-SIRS signed an MOU that aims to equip #Realestate Professionals with the tools, techniques and skills to effect driving optimal marketing and sales performance success.   We all know that the highly evolving world of digitalisation is both a blessing, and a challenge. But with the right resources and #competencies, regardless of whether we are full fledged businesses or #freelancers, there are multitudes of opportunities that we can leverage and harness to our greater success.   With #RIA School of Real Estate, NYP-SIRS is offering Real Estate Professionals the opportunity to empower themselves in their proficiency performance through acquiring the (critical) knowledge and skills in Digital Marketing competency.   Real Estate Agents will be able to earn their Certificate in Digital Marketing Mastery, jointly issued by NYP-SIRS and RIA School of Real Estate, through their participation in in-demand #digitalmarketing core areas that include Social Media (encompassing the most popular platforms – #TikTok and #Instagram), and learn how to use digital Sales tools including #AI, #Livestreaming and #Youtube videos.   We are excited about this exciting opportunity for professionals in the highly competitive real estate industry, and our SIRS industry expert trainers are all prepped and primed to take you to your next success level, with classes starting from 07 October! #SIRS #lifelonglearning #training #success

One of the most obvious things we can do in supporting Sustainability is using less plastic and practising recycling. But do we know how else we can contribute to Sustainability? At #SIRS, our mission in support of #Sustainability is to make it accessible for everyone to put it into practice easily, and such that which also brings about positive #valuecreation for both our planet and ourselves. Since May this year, hundreds of learners have taken our #Sustainability course – with a triple bonus. From understanding why Sustainability matters to each and every one of us, and how practising it can make our lives and our future a better one – learners get down to a full session in #upcycling of pre-loved clothing and fabrics into new (and beautiful!) fashion items using our partner’s BROTHER sewing machines; followed by another full session of learning #MobilePhotography to take amazing photos for showcasing on #socialmedia, plus getting tips and insights to set up their very own Sustainability #eCommerce store! At the recent Central Singapore CDC Skills for Good Festival held at Plaza Singapura, attended by the Minister for Education of Singapore, Mr Chan Chun Sing, SIRS was present to contribute to “Skills for the good of Self, Community and for Life” which focuses on the #digital #care #green economic growth pillars of Singapore. Attendees of the festival were treated to an enriching experience at our SIRS booth with live demonstrations of Sustainability crafting with pre-loved fabrics, tips and techniques on use of the BROTHER sewing machines and appropriate fabric selection, learning how to make pillowcases and personalised embroidered name tags on the spot. Sustainability crafting is an amazing way of applying the power and potential of creativity to deriving innovative ideas and even more importantly real and positive outcomes that serve the good for all. #SIRS #CET #Lifelonglearning

SKILLS & LEARNING FEST AT SOUTHEAST You may want to take the time to this weekend (17 and 18 August) and make your way to #KallangWaveMall for the “Skills & Learning Festival @ South East”.   We promise you it will be an eye-opener for exploring opportunities on your Career growth and development, and for anyone who wants to ensure that they are keeping pace with key trends, staying ahead of the curves, and looking to thrive in the #futureofwork.   Learn about the Singapore Economic Growth Pillars of #Care, #Digital, #Green which will be featured at the festival – these are critical for all attendees to get an insight to the in-demand Priority Skillsets across booming sectors, and participate in hands-on activities that will give you the finer experience of particular job roles and the skills needed – and importantly, get the expert advice on the #Training courses that are right for you and for achieving your Career goals. Come and find out about our #DigitalMarketing #GenerativeAI #ContentCreation #SocialMedia, AI-powered #DataAnalytics Training Courses and much more. Whatever stage of your #Career you are in, as a mid-career professional, fresh graduate, or currently looking for new job opportunities, join the over 200,000 learners and companies who have trained with us to-date and who are thriving professionally and in their businesses. Date: 17 & 18 August 2024 Venue: Kallang Wave Mall Atrium Time: 10am – 8pm Key Highlights: 12.40pm: Opening remarks by Mr Lim Biow Chuan, Advisor to Mountbatten GROs 12.45pm: Welcome remarks by Mr Mohd Fahmi Aliman, Mayor of South East District and Advisor to Marine Parade GRC GROs

If you missed our recent event that we hosted together with #SNEF (Singapore National Employers Federation), here are the highlights that you don’t want to miss. #AI is the current and future buzzword, for everyone. But what value precisely are we able to harness from it? At the “Embracing AI: Transforming the Future of Retail and Businesses” event attended by Retailers and SMEs, @alexchua from designs.ai #Pixlr shared his insights on the tremendous, and yet still vastly untapped, benefits that both individuals and businesses can gain from smart, insightful use of this powerful emerging technology. From the event, we learned about how businesses have used AI in its various tech forms to drive #productivity, #transformation, #workplacelearning as the means to an end of leading them towards significant success in growth and even expansion internationally; and how #careers have benefitted not just for employees but the companies they work for in the optimal win-win scenario. In partnership with #SIRS, our #AItraining programme with designs.ai focuses on leveraging a full suite of generative AI power in #contentcreation #digitalmarketing #businesspresentations and much more through 8 easy-to-use-fast-to-produce AI tools.

Taking time off from work together is as important as taking time to work together. Our colleagues #MichelleOng #AlyssaLeow #ChristineChew made it happen for us with an afternoon of good food and good games, #thankyou. #SIRS #TeamBonding