SportBusiness

SportBusiness

Business Content

London, England 50,854 followers

Global sports intelligence.

About us

SportBusiness works with sports organisations around the world to provide the intelligence they need to unlock value and grow their businesses. Over the last 25 years, we have earned the trust of a wide range of stakeholders in the sports industry. Teams, franchises, leagues and tournaments, sponsors, broadcast companies, agencies, venues, financial institutions, and universities have come to rely on the depth, accuracy and credibility of our information, data, and analysis. Our portfolio consists of SportBusiness Media, the most trusted independent source of media rights values and deals globally, SportBusiness Sponsorship, a leading source of global sponsorship deal data and activation studies, and SportBusiness, our daily news, insights, and analysis service for globally minded professionals in the industry. Alongside our regular reporting, we provide business intelligence and advice to help our clients develop their businesses. SportBusiness is at the heart of the business of sport, giving our clients the competitive advantage to compete globally.

Industry
Business Content
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
1996
Specialties
Sport, Business Intelligence, and Data

Locations

Employees at SportBusiness

Updates

  • View organization page for SportBusiness, graphic

    50,854 followers

    🚨 𝐍𝐄𝐖 𝐑𝐄𝐏𝐎𝐑𝐓: Understanding the paradox of the MENA boom 🚨 State-backed entities from across the Middle East are pouring billions into sports assets, sponsorships, and events. But for media rights, major properties are facing a challenge: growing or maintaining their value in this booming market. Our latest report dives into MENA's unique market dynamics, offering expert insights into a paradox where values rise in every sports vertical… except media rights. 🟡 Discover how media rights values have trended for 18 major sports properties like the Fifa World Cup, Uefa Champions League, #PremierLeague, and #Formula1. 🟡 Find out why media rights values are declining or stagnating despite the region’s sports boom — and where growth may come from next. 🟡 Gain a data-driven analysis of the macro-economic factors reshaping the landscape. 🟡 Identify emerging opportunities in this high-stakes market with the most accurate data available. 𝐆𝐞𝐭 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲 𝐧𝐨𝐰 ➡️ https://lnkd.in/e2q2u__N

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    The WSL’s media rights revenues will comfortably surpass those of Spain’s Liga F and France’s Première Ligue in the years to come, thanks to its new five-year deals with Sky and BBC, solidifying the league's position at the forefront of European women’s football. These agreements reinforce the league’s crucial role in driving growth within women’s football while providing important stability for its future development. Now independently managed, the #WSL is well-positioned to further shape the media rights market as the sport continues to expand, strengthening its reach alongside other European leagues and the #NWSL. The WSL's next step will be negotiating new international media rights deals for 2025-26 onwards, as it seeks to capitalise on its growing popularity in many overseas markets. Imran Yusuf explores how the WSL’s growth mirrors broader trends and the challenges ahead in women’s football’s evolving media landscape. 🔗 https://lnkd.in/ey8W37pQ

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    FC Barcelona and Nike have extended their partnership through 2038, delivering a vital financial lift for the club. This 14-year agreement marks a major financial victory for the club, capping a lengthy negotiation process. As Barça's kit supplier since 1998, Nike reaffirms its commitment to the club as #FCB prepares to return to the Spotify Nou Camp and pivot towards profitability next season. ✍️ Matthew Glendinning   🔗 https://lnkd.in/ecrx2Sng

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    FC Barcelona and Nike have extended their partnership through 2038, delivering a vital financial lift for the club. This 14-year agreement marks a major financial victory for the club, capping a lengthy negotiation process. As Barça's kit supplier since 1998, Nike reaffirms its commitment to the club as #FCB prepares to return to the Spotify Nou Camp and pivot towards profitability next season. ✍️ Matthew Glendinning   🔗 https://lnkd.in/ecrx2Sng

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    🌎 𝐍𝐄𝐖: 𝐆𝐋𝐎𝐁𝐀𝐋 𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒𝐇𝐈𝐏 𝐑𝐄𝐏𝐎𝐑𝐓 𝟐𝟎𝟐𝟒 🌎 What are the hottest sponsorship properties in sport, according to SportBusiness subscribers? What sectors are expected to drive sponsorship growth in the next 12 months? The 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐑𝐞𝐩𝐨𝐫𝐭 𝟐𝟎𝟐𝟒 dives into these critical questions, offering a detailed analysis of the sponsorship industry. The report features exclusive insights from our 𝘚𝘱𝘰𝘳𝘵𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘴𝘶𝘳𝘷𝘦𝘺, capturing perspectives from senior executives on emerging trends and the most desirable properties in sport. It also compares the commercial performance of the US major leagues against European rivals like the #PremierLeague, #F1, and the Uefa Champions League, while spotlighting fast-emerging properties including the Indian Premier League, women's and college sports. Unlock the insights shaping the future of sports sponsorship. Get your copy now ➡️ https://lnkd.in/esKjegDY

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    Channel 4 is set to secure the domestic free-to-air rights to the Women’s FA Cup from 2025-26 to 2027-28, succeeding the BBC. The deal would mark Channel 4’s return to live elite women’s football, following its coverage of the Women’s Euro 2017. The broadcaster is expected to air coverage from the early rounds, with the final typically attracting 1-1.5 million viewers on the BBC. ✍️ Martin Ross 🔗  https://lnkd.in/e5sTW-8D

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    𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: AB InBev is close to agreeing a deal to sponsor the 2025 Fifa Club World Cup, SportBusiness understands, in what would be a further commercial boost to the competition. The brewer would join Hisense as the second official sponsor for the expanded tournament and would likely put its Budweiser beer brand centre stage in the association. FIFA continues to navigate challenges with media rights sales and revenue targets for the tournament which will be held across 12 US stadiums next summer but is understood to be pitching sponsorship packages at premium rates. ✍️ Ben Cronin 🔗  https://lnkd.in/edNR6iiB

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    💬 "We don’t necessarily need to add anything to our model, but boxing is ripe. It is ripe for a fix." Mark Shapiro, president and chief operating officer at TKO, has made it clear: TKO won’t be branching out into boxing just yet, despite #UFC founder Dana White’s repeated interest in the sport. While Shapiro acknowledged that “boxing at its best is confused and fragmented. At its worst, it’s broken,” he still sees it as “an interesting growth opportunity.” Any entry into the sport, however, would happen organically with external funding—not through acquisition. Shapiro’s comments come as TKO, the powerhouse of WWE and Ultimate Fighting Championship, reported a strong Q3 with $681m in revenue and $58m in net income. ✍️ Jonathan Rest 🔗 https://lnkd.in/eqUV4c6k

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    50,854 followers

    🌎 𝐍𝐄𝐖: 𝐆𝐋𝐎𝐁𝐀𝐋 𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒𝐇𝐈𝐏 𝐑𝐄𝐏𝐎𝐑𝐓 𝟐𝟎𝟐𝟒 🌎 What are the hottest sponsorship properties in sport, according to SportBusiness subscribers? What sectors are expected to drive sponsorship growth in the next 12 months? The 𝐆𝐥𝐨𝐛𝐚𝐥 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐑𝐞𝐩𝐨𝐫𝐭 𝟐𝟎𝟐𝟒 dives into these critical questions, offering a detailed analysis of the sponsorship industry. The report features exclusive insights from our 𝘚𝘱𝘰𝘳𝘵𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘚𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘴𝘶𝘳𝘷𝘦𝘺, capturing perspectives from senior executives on emerging trends and the most desirable properties in sport. It also compares the commercial performance of the US major leagues against European rivals like the #PremierLeague, #F1, and the Uefa Champions League, while spotlighting fast-emerging properties including the Indian Premier League, women's and college sports. Unlock the insights shaping the future of sports sponsorship. Get your copy now ➡️ https://lnkd.in/esKjegDY

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    💬 “It’s not just the people watching it on television but also those mums and dads at the local rugby club on a Sunday morning that are our target customers” - Carolyn Rich, director of brand, Allianz UK. German insurance firm Allianz is placing community and grassroots rugby at the heart of its sponsorship agreement with England Rugby - a deal that has also seen Twickenham renamed the 'Allianz Stadium'. As previously reported by SportBusiness, the brand held advanced discussion with the London Legacy Development Corporation about a sponsorship agreement covering the London 2012 Olympic Park, but ultimately deemed rugby to be a better brand fit. ✍️ Ben Cronin 🔗 https://lnkd.in/ekM4VX8y

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