TBWA\Group Singapore

Happy Diwali! 🪔 A great read by LBBonline - Little Black Book delving into the "democratisation" of Diwali, and how brands are creating inclusive campaigns that resonate with diverse audiences. Featuring notes from our executive strategy director of TBWA\Singapore Abhinit Agarwal, and other leaders in the industry. What are your thoughts on the changing landscape of Diwali celebrations? #Diwali #FestivalOfLights #CultureShift.

We're pleased to announce that our marketing campaign with TBWA\Group Singapore snagged two Silver awards at the Effie Awards Singapore 2024.   Titled "Reimagining Singapore's History with A.I.", our museum's curators and creatives used our artefacts and stories as inspiration to envision alternate perspectives of Singapore – reimagining Singapore's history and exploring possibilities through carefully crafted "What If" narratives with the support of generative Artificial Intelligence. Be it an underground HDB neighbourhood infused with greenery, marbles as a professional sport or what would have happened if Sang Nila Utama saw a pangolin instead of a lion, the images evoked exciting new possibilities and sparked discussions of what Singapore could have been and might one day be.   Keen to check out or revisit this content series? See some of the posts from the series here! https://lnkd.in/gN4N5faJ https://lnkd.in/g58dt_55 (Award images from Association of Advertising & Marketing Singapore (AAMS))

A massive congratulations to our very own Yong Ping Loo for making the list in Campaign Asia-Pacific 40 Under 40 2024! 🎉 This is an incredible and prestigious recognition, testament to Ping's exceptional talent and dedication. Since the nomination, Ping is also now our Executive Creative Director at TBWA\Singapore 😎🏴☠️ Read more about Campaign Asia 40 Under 40 here: https://lnkd.in/gNNzCKCi

Massive win at Effie Awards Singapore 2024 🎉 History is made! We have secured our biggest SG Effie haul of the decade. A significant achievement – testament to the incredible work of our hardworking talents and strong partnership with our clients. Congratulations team 🏴☠️⭐

We are also very proud to support campaigns that spark important conversations. Sharing our recent work with the Samaritans of Singapore Limited (SOS) for World Suicide Prevention Day (10 Sep) – "The Living Note". This campaign aims to raise awareness about the importance of reducing stigma and encouraging open conversations to prevent suicides, and a poignant reminder that there are many who are suffering. See the film here: https://lnkd.in/gx_ykywR If you need someone to talk to, please contact the SOS 24-hour Hotline at 1767 or CareText at 9151 1767 (via WhatsApp) for confidential support. Thank you Campaign Brief Asia for the article: https://lnkd.in/ggzFGRR3

TBWA\Singapore Celebrates Promotions and Growth! 🚀 We’re thrilled to announce the well-deserved senior promotions of Fung Wee C., Yong Ping Loo, and Eleni Sardi. As well as Abhinit Agarwal, Germaine Chen and Lauren Yrastorza Lim. This growth reflects our commitment to excellence and our ability to deliver innovative solutions for our clients. We’re excited to see what the future holds for TBWA\Singapore! Thank you MARKETING-INTERACTIVE for the article: https://lnkd.in/ge5teVjz

The Effie Learning Festival Singapore 2024 agenda is out, and showcasing the best of the best! From a curated selection of winning cases from around the world 🌏, to finalist cases for Effie 2024 – we're thrilled to announce that our very own Jasmine Thio, Senior Strategist at TBWA\Singapore, will be presenting our SG Enable UnAwkward case study 🏴☠️⭐ Don't miss out! Come join us on September 12th from 10am to 5.30pm at One Farrer Hotel. Get your tickets here:https://lnkd.in/gTGikaDZ Image credit: Effie Awards Singapore

Thrilled and proud to announce we have clinched 6x FINALISTS at this year's Effie Awards Singapore! 🎉 A massive shoutout to our incredible pirates and clients for the exceptional work – National Museum of Singapore, Singapore Airlines, SG Enable and FairPrice Group. This recognition is a testament to our collaborative spirit and dedication to creating effective and impactful work 💪. Stay tuned for the results! #EffieAwards #Singapore #Finalist

Earlier this month, our 32nd batch of interns successfully presented the Disruption Internship Project to the agency. Hope all of them had a fulfilling internship experience! It is always exciting to have a 'mini agency' within the agency with young, passionate and talented young disruptors. #tbwasingapore #disruptionproject #batch32 #youngdisruptors #interns

And that’s a wrap on Cannes 2024! 🎬 Last week was full of insightful programming, networking, and of course, the crème de la crème of work by brands and agencies from every corner of the globe. With that said, if you didn’t make it to Cannes Lions International Festival of Creativity 2024, have no fear, because we’re bringing it to you… right now 🦁 Check it out 👇 #CannesLions2024 #TheDisruptionCompany #OmnicomCannes