TotallyAwesome

50% of Gen Alpha and Gen Z in Asia-Pacific buy based on influencer recommendations. Is your brand influencing the right way? TotallyAwesome’s Youth Digital Insights is the most in-depth annual research on Gen Alpha (4 to 18 years old) and Gen Z (19 to 28 years old). Join us for 4 free live webinars to get the answers to all your burning questions on Gen Alpha and Gen Z: 1️⃣ Gen Alpha in Australia – 12 Nov, 11am AEDT 🔗 https://lnkd.in/gnrBn4cs 2️⃣ Gen Alpha in Southeast Asia – 12 Nov, 11am SGT 🔗 https://lnkd.in/gNQaJhJC 3️⃣ Gen Z in Australia – 13 Nov, 11am AEDT 🔗 https://lnkd.in/gWQT5z2g 4️⃣ Gen Z in Southeast Asia – 13 Nov, 11am SGT 🔗 https://lnkd.in/gefxmJhV Don't miss it! Register now! Alice Almeida Shamala DN JIANHUI HUANG #totallyawesome #sqreem #ai #youthdigitalinsights #ydi #ydi2024 #influencer #contextual #cookies #digitalmarketing #media

For the third year in a row, we have been shortlisted as a finalist in the MMA Global Indonesia Smarties Awards 2024 🎉 This time round, it is with our amazing clients, Lifebuoy Indonesia and Mindshare Indonesia, for our H for Handwashing Campaign which features a 3D NPC (non-playable character) in Roblox. We are excited to be amongst the 165 finalists for the Smarties Indonesia 2024 Awards, selected from over 800 entries. So proud of the team that collaborated on this great campaign and congratulations to all the finalists across the categories: https://lnkd.in/g9hC_-B Want to know how you can drive impactful campaigns with TotallyAwesome’s digital media solutions that are now powered by SQREEM Technologies’ A.I. tech stack? Reach out to us at info@totallyawesome.tv Michelle Ching Dian Sarita #totallyawesome #sqreem #ai #contextualtargeting #contextual #cookies #digitalmarketing #media #MMASMARTIES

You wouldn’t want to miss this! Our Head of Research & Insights, Alice Almeida, will be joining the DEPT® panel on Gaming at SXSW Sydney this year, where she will have some brand new research on Gen Z from TotallyAwesome as well as insights from SQREEM Technologies on online gamer behaviours to talk about. With the gamification of most CX experiences, your future customer will most likely be a gamer. This session will touch on how advertisers can think with a gamer mindset when building campaigns and adapt to consumers’ evolving media consumption habits, and dive into the technical aspects of future media consumption, including the potential rise of XR technology. 🗓️ : 17 October, Thursday 🕒 : 12:30pm AEST 📍 : DEPT® Garden House at The Chinese Garden of Friendship, SXSW Sydney #totallyawesome #sqreem #dept #sxswsydney #sxswsydney2024 #gaming #gamingadvertising #digitalmarketing #media

Wishing a Happy Mid-Autumn Festival to our people and partners celebrating around the world! #MidAutumnFestival #MoonCakeFestival #totallyawesome #sqreem

Thank you for having us American Chamber of Commerce in Japan! We had a great time sharing our insights with a highly-engaged crowd on the importance of contextual marketing and what advertisers need to do to stay competitive in a privacy-driven landscape. ICYMI: TotallyAwesome is now part of the SQREEM Technologies family! Built on deep contextual and non-cookie based signals, our AI-powered tech with capabilities like predictive analytics and scalable personalisation techniques turn billions of data points into actionable insights, curated audiences & behaviour-based whitelists, and customer activation opportunities 🚀 Want to know more about our solutions or get your hands on our presentation? Reach out to us at info@totallyawesome.tv now. #totallyawesome #sqreem #ai #contextualtargeting #contextual #cookies #digitalmarketing #media

Google’s recent decision not to deprecate cookies has significant implications for the advertising industry. Despite this change, the shift towards a cookieless future remains inevitable due to personal data protection laws across the globe and consumers’ increasing need for data privacy. What does this mean for advertisers who want to stay competitive in this privacy-driven landscape? Join Marcus Herrmann, TotallyAwesome’s COO and Chief Safety Officer, in a session hosted by the American Chamber of Commerce in Japan (ACCJ) where he will share: • Why the industry needs to move away from third-party cookies • The importance of contextual marketing and what advertisers can do to ensure that their strategies are privacy-compliant • The role of AI and machine learning in revolutionising contextual marketing 🗓️ : 4 September, Wednesday 🕒 : 12pm to 2pm UTC+9 📍 : Tokyo American Club   This event is exclusive to ACCJ members and their guests. Register here if you’re a member: https://lnkd.in/gfD5wz24 #totallyawesome #accj #contextualtargeting #contextual #digitalmarketing #media #cookies #artificialintelligence #ai

Make room for new emotions (and new movies!). Want to know how TotallyAwesome helped The Walt Disney Company's Inside Out 2 achieve a VCR of 87% with contextual ads that cut through the media clutter? Here’s how: Our interactive 3D Cube Ads and eye-catching Animated Video Ads were deployed and amplified across content that were hyper-relevant to Disney’s target audience in Malaysia. With a combination of our proprietary research, contextual tech and human moderation, we were able to identify what’s relevant to consumers locally – allowing the brand to break through the media clutter & drive lower funnel engagement. Keen to learn more? Check out our case study below or contact us at info@totallyawesome.tv #totallyawesome #contextualtargeting #contextual #digitalmarketing #media #cookies #creativeshowcase #disney #pixar #insideout2

Ready to kickstart the second half of the year with a new role? 👀 Here are some of the exciting opportunities you can choose from! Apply now: • Senior Digital Sales Manager, Singapore: https://lnkd.in/g7JHgbUi • Product Manager, Vietnam: https://lnkd.in/gvVv4v6h • Junior Test Engineer, Vietnam: https://lnkd.in/gCx3R__R Can't see a role that fits? There's more! Explore your future with TotallyAwesome: https://lnkd.in/gkQcuusV #totallyawesome #contextualtargeting #contextual #cookies #digitalmarketing #media #hiring #openroles

ICYMI: TotallyAwesome is now part of the SQREEM Technologies family! This strategic merger combines SQREEM’s vast behavioural audience repository with TotallyAwesome’s contextual advertising expertise to offer precise, cookie-free ad targeting for our brands and agency partners! 🚀 Together, we now provide an unparalleled rich data repository and planning tool to build custom, targeted audience whitelists, activating across your chosen buying platforms at scale and with enhanced ROI. Discover how our combined strengths can elevate your advertising strategy to new heights in MARKETECH APAC’s latest article featuring SQREEM’s CEO, Ian Chapman-Banks: https://lnkd.in/gXJ5SrFU Want to know more about our combined offering? Reach out to us at info@totallyawesome.tv or www.totallyawesome.tv #totallyawesome #sqreem #contextualtargeting #contextual #digitalmarketing #media #cookies #artificialintelligence #ai

🎉 Exciting News! Our very own Head of Content Solutions, Sarah Fischer Letts, has made the B&T’s Women in Media Power Long List – and we couldn’t be prouder. Congratulations Sarah! You continually deliver breakthroughs for our clients, our company and the wider industry and we love that you have been recognised in this list of exceptionally talented female leaders. Here’s what she has to say: “Thank you, B&T, for including me in the Women in Media Long List. It’s always gratifying to be recognised, especially among such an esteemed group. Having worked in media for over 25 years, I've witnessed many evolutions and changes. I’ve enjoyed the ride, adapted where I could, and feel fortunate to still find the industry fascinating, challenging, and exciting. Recently, I’ve found myself slightly more on the radar, and I want to acknowledge the many other hardworking and passionate women in our industry. You are valued and seen, and we are in this together!” Check out the full Power Long List here: https://lnkd.in/g2UYgXFK #totallyawesome #contextualtargeting #contextual #digitalmarketing #media #womeninmedia #womenintech