VaynerMedia APAC

Let ’em cook, and that’s what we did! What if food is more than just nourishment? That’s our goal in partnering with McCormick & Company. What if we were part of #culture, spicing up every moment and keeping things fresh? From #Ai music inspired by our products to creating unusual food pairings and even spice challenges, let’s turn the heat up! Shoutout to our amazing clients and the team Lianne Mui Tingting Xu Cathy Chen Valerie Chia Najlaa K. Ambry Nurhayati Ana Larae Fernandez Rios Alec Odahara (田原皓) Marie Yeo Alison Chin Syabil Sobrie Nurul Basyirah Muhammad Nazmi https://lnkd.in/g2BwZ59E https://lnkd.in/gEz6CqaY VaynerMedia APAC #socialmarketing #popculture #food MARKETING-INTERACTIVE

Brands and marketers – Here's a question for you! ✨

Brands and marketers: How do you test new concepts (e.g., AI influencers, unconventional content) on social –– without compromising your brand identity? ✨

Are you ready to supercharge your social strategy? Jon Morgenstern, EVP and Head of Investment at VaynerMedia, took the stage with agency heavyweights Tiffany Rolfe (she/her) of R/GA, Crystal Duncan of Tinuiti, and Joe Yakuel of WITHIN to spill the secrets on maximizing YouTube for social campaigns. From creator partnerships to keeping your audience glued to the screen, hear all the pro tips to help your brand break through. 🚀 Catch all the insights 👉 https://lnkd.in/edAEhWgz #YouTubeMarketing #VaynerMedia #SocialMediaTips #VideoStrategy #MarketingLeadership #AgencyLife

"Filmmakers and videographers should view AI as a tool, not a threat. There are already some really cool use cases demonstrated by music video directors. That said, AI is only as powerful as the original creativity and ideas behind it. While it can recycle and reference concepts, AI cannot truly innovate. We still need humans to dream, play, experiment, and bring fresh perspectives to life." - Jian Yi Lay, Group Creative Director APAC Thanks, Matthew Keegan!

What’s the big deal about building a community on social media? We took some notes at VaynerMedia APAC latest event. 💖 1. Community is everything for creators. Finding the people who are looking for your kind of content is not just empowering, but also a great way to succeed on social  2. ⁠Community is a movement fueled by culture and shared interests. 🙌 which means 2. Look into similar trends in your own community to relate to your people 3. Speak your audience’s language - their slang, tone and the memes. Build that connection. 4. A lil secret from Isaac Tan: “Fandoms are a brand's next big thing.” Now, it's a you-know-i-know thing between us. 5. Don’t forget to carve out your own content niche to stand out 6. Yet, never limit yourself. Mix it up with a crossing of interests eg. A food and beauty video to widen your audience pool Heading out of the office despite the rainy weather to hear from these guest speakers? 100% worth it. #brands #communities #culture

The expertise around organic reach on the 6-10 platforms that own the attention of the consumer is an incredible variable of growth and opportunity … It’s time you understand this is a massive skill .. it’s not just posting .. it’s posting with purpose.

Last week, we hit pause to channel our creative energy in celebration of Mental Health Day. From a therapeutic Mandala painting session led by Diksha Masih to a calming mindfulness and breathing workshop by Sin Ee Peh, the team walked away with some solid tips for bringing a bit more zen to our daily grind. Supporting and uplifting each other as a team, every day ❤ 🧡 💛 💚 💙 💜 #MentalHealthDay #MentalWellbeing #Mindfulness #Creativity #MandalaArt

This year's edition of portfolio night will feature 10 creative leaders from Singapore, including: Cathy Chen, Creative Group Head, VaynerMedia APAC Media Andy Lim, Creative Group Head, GOVT Foong Minmei, Partner, Ministry Sai Tzy Horng, Director, Julie’s Biscuits Firrdaus Yusoff, Head of Creative, Forsman & Bodenfors Singapore Pat Law, Founder, Goodstuph Janson Choo, Executive Creative Director, BBH Hwee Peng Koh, Creative Partner, Blak Labs Andrew Ho, Creative Director, MullenLowe Jonathan Jason Yip, Creative Director, The Secret Little Agency The One Club for Creativity

Best news for social media managers: YouTube Shorts is expanding video limit to 3 minutes 🥳 This means that we can publish short-form videos we create across TikTok, Reels, and YouTube Shorts! It’s no surprise to many on social now that organic views are getting harder to attain. And that’s because there’s already a high supply of content on TikTok and Instagram already. Now this presents YouTube as one of the most attractive platforms to marketers now. Organic reach + searchability. Since YouTube is already the second largest search engine in the world, plus Shorts are displayed on Google AND YouTube search results. So why aren’t you uploading onto YouTube Shorts too? You have nothing to lose. Let’s go upload some content. 🚀 #YouTube #youtubeshorts #shorts #shortformvideo #sfv #social #socialmedia #marketing #digitalmarketing #organicreach #search #socialsearch VaynerMedia APAC