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Many thanks to CITIC CLSA Forums for hosting us at its 31st Investors' Forum in Hong Kong.    Our Group CEO, Jed Moore, had the chance to speak to some of the top minds in world investment on the future of sports and the impacts of a rapidly changing environment on private equity.    Sport as an asset class has never been stronger but, as the tides of change grow stronger by the day, new challenges and opportunities should be at front of mind for all investors in the sector. #PushingTheEdge #WeAre54

“Our presence in Vietnam reaffirms our long-term commitment to nurturing sports development in the country. We believe that by leveraging our comprehensive solutions, from operations to marketing, the Văn Lang Empire T&T Golf Club will soon be recognized as a beacon of excellence, drawing global attention to Vietnam’s burgeoning golf market.”  Jed Moore, Group CEO of 54    In a move set to revolutionize Vietnam's golfing landscape, T&T Golf, a subsidiary of T&T Group, has joined forces with 54 to manage and operate the Văn Lang Empire T&T Golf Club, an iconic golfing destination poised to become a symbol of excellence on the world stage. The collaboration aims to enhance the customer experience and create a competitive edge for the Văn Lang Empire T&T Golf Club through innovative, sustainable solutions tailored to meet the highest international standards. Find out more: https://lnkd.in/eS_gVRAk #PushingTheEdge #WeAre54    

It’s not the first time MOB has worked with a global brand making massive waves with ‘Golf’, but this one is definitely going to hit different!   We can’t wait for the big reveal – 15.09.24   To find out more about our award-winning production house, head to www.wearemob.tv or reach out to us – info@weare54.com.   #MOBFilm #PushingTheEdge #Volkswagen #TheTransporter #Teaser #Trailer #PaulWSAnderson

WHAT A RUN OF EVENTS!   LIV Golf 2025 Riyadh Feb 06-08 Adelaide Feb 14-16 Hong Kong Mar 07-09 Singapore Mar 14-16   Events are powerful tourism assets that drive economic impact, foster community pride, and elevate regional visibility.   LIV Golf has showcased this on and off the course; across international media and in monetary terms, as mentioned here by the Premier of South Australia.   It's unsurprising yesterday's announcement features some some of the world's most notable event-hosts, who clearly appreciate how the League is moving the needle. #WeAre54 #PushingTheEdge #LIVGolf

MOB deliver again!   Check out the below video in collaboration with McLaren Racing and Optimum Nutrition highlighting the power of performance on and off the track.   Well done to the entire MOB team for their work on this project.   #WeAre54 #PushingTheEdge #MclarenRacing #OptimumNutrition

Our Pushing the Edge Challenge is designed to inspire our team members to step out of their comfort zones and take on personal obstacles in 2024—whether physical or mental. It’s all about growth, resilience, and fostering a culture of continuous improvement together. A massive congratulations to George Doyle our Group Financial Controller at 54, for successfully completing his Pushing the Edge challenge—a remarkable 1,000-mile bike ride across Europe in just 10 days! George’s journey was a heartfelt tribute to his father, Tony Doyle MBE, a two-time World Cycling Champion. Alongside his brother and two friends, George retraced his father’s racing routes through eight European cities, starting in Ghent and finishing in Munich. Through his Pushing the Edge challenge, George has impressively raised over £11,000 for Pancreatic Cancer UK and Headway. Congratulations, George—what an amazing achievement! You can see more on his journey via Instagram - @rideforthechamp 🚴 #WeAre54 #PushingTheEdge 

A massive congratulations to 54's portfolio brand, MOB, on being nominated for ‘Best Promotional Film’ at the 2024 Motor Film Awards for their remarkable work on the #Senna30campaign with McLaren Racing!   This beautifully crafted tribute celebrates the legacy of Ayrton Senna, 30 years on. MOB’s creative vision and execution are truly world-class!   Check out the full video and join us in celebrating Senna's legacy.   #PushingTheEdge #WeAre54 #Senna30 #AyrtonSenna #MOBFilm

The Asian Tour made a groundbreaking debut in the UK in 2022 with the International Series England hosted at Slaley Hall, marking a significant step in expanding its global audience and showcasing its exceptional talent.     That milestone event paved the way for growing interest in the tour, drawing in new fans and heightening the visibility of Asian golfers on the international stage. Now, with its third return to the UK for The International Series England at Foxhills, the tour continues to bridge diverse golfing cultures and underscore its commitment to global growth for its players.    54 is proud to have played a part in the success of The International Series England, managing communications, social media, and event operations, and can’t wait to engage record numbers of fans in person and online with an outstanding experience this weekend.      #WeAre54 #PushingTheEdge LIV Golf

We’re extremely proud to announce we are a strategic investor in Creator Sports Network (CSN). This collaboration will transform how live sports are consumed by younger audiences, leveraging CSN's innovative distribution model. Together, we aim to drive significant commercial value for rights holders and brands, pushing the edge of sports broadcasting. CSN merges live sports with the reach of digital creators, engaging new and younger audiences on social and streaming platforms. Their unique approach has already seen success with major sports organisations, enhancing fan engagement and viewership. Read more here - https://lnkd.in/ebMdh5ZE #WeAre54 #PushingTheEdge 

We are excited to share that 54 has acquired the award-winning production house MOB, significantly enhancing our content creation capabilities. MOB's impressive portfolio includes collaborations with top brands and sports franchises like Adidas, Manchester City, and McLaren F1. Together, we will push the boundaries of what sport can achieve and deliver impactful solutions for our global partners. Read more here - https://lnkd.in/eMszJ7k2 #WeAre54 #PushingTheEdge