Manager, Marketing and Partnerships

Singapore Cruise Centre is looking for a dynamic marketing and partnership manager to support the AVP (Business Development and Marketing) in driving growth of the business. He/she shall be responsible for execution of marketing strategies and plans, development of long-term partnerships, successfully increasing passenger traffic and elevating the Singapore Cruise Centre brand, services and facilities.

Responsibilities

1.Destination Marketing:

• Lead the development and execution of a comprehensive Destination Marketing Strategy to drive passenger traffic via Singapore Cruise Centre’s Terminals.
• Collaborate with stakeholders (Ferry Operators, Airport Operators, Cruise Operators, destination resorts and hotels, Singapore Tourism Board, Riau tourism office, Bintan Resort, Desaru Coast) to amplify destinations’ offerings
• Amplify destinations’ attractiveness and strategic value, leisure and business offerings
• Develop a range of marketing tools and channels which may include but are not limited to marketing agencies, orchestrate familiarisation tours, social media, website, newsletters, memberships clubs

2.Marketing SCCPL Brand, products and services:

• Be an ambassador of Singapore Cruise Centre, able to deliver presentations comfortably, and represent the company at meetings and events independently
• Markets SCCPL products, services & facilities, commercial spaces and tenant’s promotions to optimise revenue for SCCPL assets
• Grow and enhance awareness of SCCPL’s connectivity and competitiveness

3.Marketing Administration:

Perform administrative tasks related to marketing activities, including budget tracking, coordinating meetings, maintaining marketing and presentation materials, and preparing reports.

4.Partnerships:

• Able to pitch and fuse new business opportunities amongst stakeholders
• Support the development of products, services and partnerships to create stronger collective value of SCCPL’s ecosystems and surrounding precincts
• Support strategic and tactical initiatives to influence travel via SCCPL’s ecosystems and surrounding precincts

5.Research & Analysis:

• Assist in research of industry trends and developments
• Prepare forecasts and projections for the business to inform strategic decision-making
• Use of data and insights to strengthen business intelligence and knowledge

Requirements

• Bachelor’s degree in marketing / business administration
• At least 5 years of relevant experience in the travel industry
• Experience in driving marketing strategies, executing tactical plans and fostering relationships with / amongst partners
• Excellent communication with innovative and creative mindset, able to deliver presentations with ease
• Good knowledge of travel ecosystem and travel trends
• Comfortable working as an individual contributor, delivering projects within deadlines through hands-on approach and the management of outsourced agencies
• Able to work collaboratively with cross-functional colleagues and partners
• Able to travel to regional islands occasionally; Able to travel long-haul several times a year if required
• Proficiency in English is required; Conversancy Bahasa Melayu is an advantage

ABOUT SINGAPORE CRUISE CENTRE (www.singaporecruise.com.sg)

Singapore Cruise Centre, a wholly owned subsidiary of Mapletree Investments, manages and operates 3 ferry terminals and 1 award-winning international cruise terminal in Singapore - HarbourFront Passenger Terminal, Tanah Merah Ferry Terminal and Pasir Panjang Ferry Terminal. With over 30 years in the business, SCCPL has honed both operational excellence and a deep knowledge of the cruise and ferry business.