BOOST UP, digitalni marketing

The use of memes in advertising has become one of the most popular and effective strategies for attracting the attention of a target audience. Memes have a unique ability to connect with viewers in a casual, yet powerful way. 🎯 Do you still remember the David and Victoria Beckham moment from his Netflix documentary? Uber Eats recreated their moment in the funniest way in the Super Bowl ad teaser, making the smartest marketing move yet in 2024. Everyone was excited about the Super Bowl ad before it even aired! 📣 Along with a creative approach and understanding of the target audience, the use of memes in advertising can help create fun, engaging and effective campaigns that help brands stand out and achieve their marketing goals. 🚀📊 #meme #advertising #campaign #superbowl #ad

Singers may not get paid for their Super Bowl halftime performance, but everyone craves the opportunity. Why? Because the value of their exposure is priceless! 💸💪 Usher was not paid for his performance at this year's Super Bowl, in fact none of the performers in previous years have been. However, a 1-minute ad spot during the Super Bowl costs as much as $14 million. Usher's performance lasted over 12 minutes, which is over $168 million worth of TV time! 📺💰 And what are the results of this invaluable exposure? The exponential growth in airplay of their songs, the massive following they gained on social media and the jump in ticket sales for their upcoming concerts. 🎤🎶 The Super Bowl also allows performers to advertise their brands for free. During her Super Bowl performance last year, Rihanna highlighted one of the products of her own cosmetics brand, Fenty. The result was an 883% increase in searches for Fenty Beauty on Google! It's no surprise that most music artists want to perform at the Super Bowl. This is an opportunity that simply cannot be missed! 🏈✨ #superbowl #appearance #exposure #marketing

Kim Kardashian has taken a big step and renamed her cosmetics brand KKW Beauty to SKKN by Kim. 💄 Why this change? There are several reasons. The first reason is obvious - the letter "W" in the name is related to her previous surname West, which is no longer part of her identity after the divorce. But this is just the beginning. Kim has combined her three separate skincare, beauty and fragrance brands under one roof, which simplifies management and allows her to focus more easily on other projects. 💼 In addition, Kim emphasized that the new SKKN brand reflects a more authentic aspect of her style, unlike the previous KKW Beauty. Namely, SKKN exclusively offers products with a neutral color in the foreground, which she herself prefers to wear. #kimkardashian #KKWBeauty #SKKNbyKim #brand #rebranding

At this year's Grammy Awards, Taylor Swift surprised with a very special marketing strategy. 📢 Just before the Grammy Awards began, she changed all her social media photos to black and white. She then hit the red carpet dressed head to toe in black and white. ⚫️⚪️ When she won her 13th Grammy, she shocked everyone - she announced that she will release a brand new album in April! 🎶 And what is the cover of the new album? Yes, you guessed it – black and white! 😌 What does black and white mean? Will the videos be in black and white? More on that to come! #taylorswift #grammy #marketingstrategy #marketing

The transfer in Formula 1 that stirred up the racing scene - Lewis Hamilton will transfer to Ferrari in 2025! 🏎️ He will earn more than $100 million a year, making him one of the highest paid drivers of all time, while Max Verstappen will follow him with $70 million a year. 💰 Ferrari posted record profits on the same day news of the transfer broke, cementing its reputation as a leading name in the world of motor racing. 🏁 The move also paid off on Instagram, with Ferrari gaining over 200,000 new followers in a single day, which is more than they usually gain in an entire month! 📲 However, the arrangement between Lewis and Ferrari goes beyond just the racetrack. The Ferrari chairman will invest in companies owned by Hamilton, including his charities. 💼 And that's just the beginning! With new sponsorship deals to follow, his wealth will only continue to grow. 🚀 #LewisHamilton #Formula1 #Ferrari #transfer #sponsorship

Ryanair, airline with the most unique approach! 🛫 While other airlines are struggling, Ryanair is thriving - despite making a lot of people angry! 😤 Their recipe for success? Low cost and even lower customer service! How do they achieve this? With its low-cost business model, which is a real hit! 💰 It starts with the fact that they fly exclusively with Boeing 737-800’s. Why this plane? Because it has the largest seating capacity and is the most fuel efficient. 🌐🔧 Their flights are limited to short distances, so the average flight lasts less than two hours. Why? Because they can use their flight capacity more times a day than their competition. ✈️ If the city consists of two airports, they always choose the less popular one because landing there is cheaper. 🛬 And if you have an extra bag with you or would like to reserve a seat? There are no compromises when it comes to accessories! You have to pay for everything you want. 💸 Still, you'd rather pay more for a bag than stay at home, right? 😇 At Ryanair, they accept all this with humor! Their communication on social networks is honest, witty and based on the philosophy of low-cost flying. ✈️ #ryanair #approach #strategy #businessmodel #humor #socialmedia

Role of social media is crucial in today's digital landscape! Management and maintenance of profiles on social platforms are essential components of a successful online presence. 💻📱 Managing social media is the process of creating and maintaining a digital identity. This includes creating engaging content, scheduling posts, interacting with followers, analyzing data, and adapting to platform changes. 📊 It's essential to provide high-quality content, foster a sense of community, use analytics for optimization, and stay on top of social media trends. This multifaceted role of social media is to build a strong online presence and effectively connect with your target audience. The brand will thus achieve recognition and trust in the virtual world. 🎯 #socialmediamanagement #socialmedia #content #onlinepresence

Instagram has unveiled a new feature allowing users to share their feed posts exclusively with their "Close Friends." This functionality echoes a similar option introduced for Stories back in 2018 and is designed to support more intimate and enclosed group engagement within the platform. 🤝 The update introduces an 'Audience' selector within the post composer flow, giving users the flexibility to limit the visibility of their feed posts to a curated list of close connections. Unlike the default posting to their public profile, this feature enables users to share content on a post-by-post basis with a select group they've identified as “Close Friends.” 📲 While Instagram has previously experimented with various forms of private sharing, this new option streamlines the process, making it easier for users to control who can view their content. Notably, the choice made on Instagram does not impact the audience settings on linked Facebook accounts for cross-posting. 🔗 This update aligns with a broader shift in social sharing trends, where there's a growing preference for more private and enclosed group interactions over public sharing. By enabling users to share their posts exclusively with trusted contacts, Instagram aims to foster a sense of comfort and security, potentially encouraging more frequent sharing among its user base. Although it's not a radical change, this feature represents another step towards accommodating evolving user behaviors and preferences in social media engagement. 📈🚀 #Instagram #sharing #posts #closefriends #content