Madwise

Prejšnji teden smo se na dogodku Univerze v Ljubljani za projekt GETM4 udeležili zanimive debate, kjer je naš direktor Saso Palcic delil nekaj svojih izkušenj iz poslovnih vod. Pogovarjali smo se o podjetniški rasti, izzivih in priložnostih, ki nas čakajo. 🚀 Vedno je super biti del pogovorov, kjer se ne vrtimo okrog generičnih floskul, ampak konkretno debatiramo, kaj nas čaka v prihodnosti in kako se lahko bolje pripravimo na izzive. Hvala za povabilo – bilo je super slišati različne poglede, pa tudi podeliti kakšen nasvet za druge. 😉

Ste vedeli, da Madwise ni le digitalna agencija? Radi tudi presenetimo in se sprehodimo v offline svet! Tokrat smo stopili kar na avtobus. 🚌😊 Za našega dolgoletnega partnerja B&B izobraževalni center smo letos poleg spletne promocije izobraževalnih programov pripravili še oblikovni predlog za oglaševanje na avtobusih Ljubljanskega potniškega prometa. Izhajali smo iz nove celostne grafične podobe, ki smo jo ustvarili ob prenovi spletne strani bb.si, ki je luč sveta ugledala julija. Cilj? Jasno izpostaviti blagovno znamko in sporočilo, ki vas vabi k akciji. Ste oglas že opazili? Delite z nami, kje. 💬

The cost of advertising keeps going up … 🔺 Luckily, there's a strategic way to mitigate the impact ▶️ Increase your average order value. Why is this important? A higher AOV means higher margins and more wiggle room to absorb the rising costs of ads. How can you increase your AOV? Here are 5 ways: ✔️ Cross-Sell Suggest other relevant products or products with special prices that customers might be interested in adding to their order. ✔️ Bundle Deals  Offer related products as a bundle at an attractive price. ✔️ Volume Discounts  Offer discounts when customers buy more than one product. Think of tiered discounts like "buy 2 and get 5% off / buy 3 and get 7% off", and so forth. ✔️ Reward Thresholds  Encourage higher AOV by offering rewards like free shipping or a gift with purchase when customers reach a specific order value. The higher the order value, the more rewards they can unlock. ✔️ Product Customization Offer customization options for an additional charge, such as name engraving or personalized greeting messages. When implementing these strategies, you can significantly improve your AOV, giving you more room to accommodate higher CPAs. Did you find these tips valuable? Like and share this post with someone who could benefit. Also, don't forget to ➕ Follow us.

Don't just run FB ads... The goal is to run them wisely. The secret sauce comes from strategic planning, data-driven 📈 optimization, and a deep understanding of your audience. We've seen countless brands making the following mistakes: ✔️ Targeting too broad or too narrow ✔️ Not optimizing ads for mobile experience ✔️ Not customizing creatives for different placements ✔️ No understanding of customer journey ✔️ Over-reliance on platform data ✔️ Inconsistent performance analysis ✔️ Checking and tweaking campaigns every day (or even every few hours) What we learned: ✅ Make sure your ads look great on all devices, especially mobile. ✅ Test different ad formats to see what works best for your brand. ✅ Focus on specific angles that resonate with your audience segments. ✅ Regularly analyze data to identify opportunities and optimize performance. ✅ Get insights into your customer journey that will inform your cross-channel strategy ✅ Go beyond platform data with 3rd party attribution tools for a clearer picture. (if you are running on Shopify, consider exploring tools like TrippleWhale or Northbeam) Don't expect overnight success. Give your campaigns at least a few days to generate learnings before you start to optimize. Are you struggling with your advertising not delivering the results that you are aiming for? We are here to help. Let's talk ➡️ https://lnkd.in/eCUnn9N2

Having trouble with your ads not converting? Check out some useful tips below. 👇

Stop losing conversions and uncover the 3 most prevalent hidden threats: Slow loading times, complex checkout processes, and hidden fees at checkout.

Paving the way to lasting success requires more than fleeting attention. It requires a strategic focus on building brand loyalty, which serves as the foundation for sustainable growth. Check the pages below for more info. 👇 👇 👇

Should you exclude purchasers from your retargeting? A debatable question that is not so easy to answer, like many things in digital advertising. 😉 There is always a fear your audience will be saturated too much and will create a negative feeling toward the brand. But it is not necessarily like that. Here's why: ✔ Purchasers may still be willing to stock some more after seeing your ad, even if they purchased. ✔ They could decide to buy other products if they are reminded with the ad. ✔ They are more likely to recommend the product to friends and family after reviewing the ad if they are satisfied. So give it a try and test the approach without exclusions, if you did otherwise before. The results might surprise you. Also, let us know what approach you usually take in remarketing. If the provided answers don't apply, you can write in the comments section below.

Ever feel like your brand is just floating in the vast sea of the internet, trying to get noticed? Well, we get it. That's why at Madwise, we mix the magic of Google, e-mail, SEO and Facebook to help your brand stand out. 🤷 Why Choose When You Can Have It All? Picture this: Google helps people find you exactly when they're looking for what you offer. And Facebook? It's all about getting cozy and personal, showing your brand's story to the people who'll love it most. It's not just about ads; it's about making real connections. 🔗 Now, let’s be real. Results Matter. We're all about making things happen. More eyes on your brand, more clicks, and more folks loving what you do. We tailor our strategy to make sure your brand doesn't just get noticed, but truly shines. #Madwise #BrandBoost #growth #Googlead #Facebookad #getnoticed

Let’s refresh our memory about what marketing trends to watch in 2024.