They prefer to advertise games from series they're making more of, and where recent entries have been hits. If they celebrated Life Is Strange too much, it might invite questions about why they're not putting money into making more games of the series.

Also, it would be the publisher, not the developers, celebrating the series - DontNod lost control of the series after LIS2, and Deck Nine have been collapsing for the past year or so, so neither is likely to be in a celebratory mood. Meanwhile, the publisher, Square Enix, has other series to focus on.

Devs are busy buying envelopes to send toe nails to their fans.

Amazeballs