Appsynth

Tesla has spotlighted the Direct to Consumer (D2C) approach in car distribution and servicing. Their success hinges not just on producing excellent vehicles but on a robust ecosystem designed to seamlessly integrate every aspect of the customer journey. Let’s take a closer look at what we think they do really well: 🆚 Model Comparison: Tesla’s website offers a straightforward comparison tool, allowing customers to easily evaluate different vehicle options. Users can transition smoothly from online browsing to booking a test drive, blending digital exploration with hands-on experience. 📱 Centralised Tesla App: The Tesla App centralises vehicle management and customer service. It includes features such as a charging port locator, enhancing convenience by helping users find nearby charging stations. 💡 Technology Integration: Tesla seamlessly integrates new technologies, ensuring a unified customer experience from interest to purchase. Their omnichannel strategy effectively controls pricing, distribution, and customer relations, showcasing innovation and efficiency. Appsynth works with leading automotive brands in Thailand to design and implement digital innovation solutions to achieve their business goals. Have a project in mind on need a consultation? Get in touch: https://lnkd.in/gTG-xd58 

From showroom floors to digital platforms, the ways people buy cars and motorcycles have transformed dramatically. Let's take a ride through the decades to see how automotive retail has evolved: 1980s-1990s: Traditional Sales
 During this era, purchasing a car meant visiting dealership and negotiating face-to-face. Sales were heavily reliant on personal interactions and third-party dealers. 2000s-2010s: Digital Integration
 The new millennium introduced digital tools to the car buying process. Websites became crucial for initial research, with digital integration starting to shape the customer journey, offering a glimpse into a future beyond physical locations. 2015-2020: Shift Towards Online Sales
 As technology advanced, so did consumer expectations. The latter half of the 2010s saw a significant shift with more people completing major parts of the car buying process online, from initial research to financing. 2020 Onwards: Omnichannel Strategy
 Today, the lines between online and offline have blurred. An omnichannel approach ensures a seamless transition between digital and physical touchpoints, providing flexibility and convenience that today’s consumer demands. In the next decade, cars, drivers, and the entire ecosystem will look very different from today. Technology is the key driver to this shift, shaped by consumer preference and regulatory and climate-related pressures. The journey of automotive retail is a testament to innovation and adaptability. As we look forward, one thing is certain: evolution isn't slowing down. Get in touch if you have plans to integrate technology into your auto business. https://lnkd.in/gTG-xd58

The Financial Services Report from Maze shows that over 25% of consumers have switched banks. More than a third of customers have switched insurers and wealth managers. Why? All because they want a better digital journey.  In finance, personalisation, user-friendliness, and proactive support through transparent communication are essential. They help build trust and loyalty, leading to success in the long-term. 👤 Personalisation increases trust and engagement: Customising financial advice and services to meet the unique needs of each client not only strengthens relationships but also boosts retention rates. 🌐 User-friendly digital platforms enhance satisfaction: Easy-to-navigate online and mobile platforms ensure clients can effortlessly manage accounts and access advisory services. 📣 Proactive support and transparent communication: Keeping customers informed about market trends and the performance of their portfolios not only builds trust but also ensures they remain engaged and confident in their financial decisions. Embrace the future of finance with personalised digital experiences. Connect with us to explore how we can help you retain clients and drive growth today: https://lnkd.in/gTG-xd58  Information sourced from: Maze Financial Services Report. Retrieved from https://lnkd.in/gZ77wfG9

Last week, our Appsynth team, proud Kasetsart University Computer Engineering alumni, visited 3rd and 4th-year students. We hosted a knowledge-sharing session, offering first-hand insights from working on large-scale projects that serve millions of users. We covered the software development process, system design, and QA practices we use in the real world. A big thank you to the professors and students for their enthusiastic participation and engaging questions! #Mission2U #TechCareers

The world is shifting online, and so is the automotive industry. With new updates emerging quickly, we’ve compiled the top 5 digital innovation trends that auto brands should keep an eye on: 1. Digital-First Sales Models: Consumers increasingly explore, compare, and sometimes, purchase vehicles online. Now is the time for auto brands to leverage digital platforms for capabilities such as virtual showrooms, live chat support or online test ride bookings. 2. AI-Driven Personalisation: AI and customer data have the ability to tailor experiences such as marketing messages (for the pre-purchase phase) and maintenance recommendations or insurance renewals (for post-purchase phase), helping auto brands connect with customers at the right time. 3. Augmented Reality Showrooms: AR technology allows customers to explore car features in detailed 3D and simulate driving experiences, elevating their decision making process before purchase. This is especially useful for auto brands with limited showrooms or for reaching customers living in remote areas. 4. Connected Car Ecosystems: Vehicles are now connected hubs, communicating with devices, infrastructure, and other vehicles to enhance navigation and maintenance through real-time diagnostics. 5. Enhanced Post-Purchase Support: Digital platforms are transforming post-purchase support, providing on-demand customer service, real-time vehicle health monitoring, and app integration for managing service appointments and receiving maintenance alerts. Appsynth has extensive experience working with many leading automotive brands in Thailand. Get in touch to discuss your project: https://lnkd.in/gTG-xd58

Open banking allows third parties to access financial data through APIs. This levels the playing field, enabling smaller non-bank companies to compete alongside major players. This shift introduces a new generation of financial services, especially in the digital space. These services have significant potential to: - Enhance personal finance management with insights from multiple sources. - Improve credit access for individuals with limited or no credit history. - Streamline payments across accounts. - Boost financial inclusion for the underbanked population. Discover the latest developments in open banking in Southeast Asia by downloading our co-authored whitepaper with @Brankas: https://lnkd.in/gQfnh6_g

Embedded finance integrates financial services into non-financial offerings, enabling companies to offer new services and opening up vast economic opportunities. It drastically changes when, where and how people interact with financial services, creating new opportunities for both financial and non-financial companies to serve a wider market. Effective embedded finance solutions meet the customer where they are, providing the financial services they need. Central to this innovation is the concept of open banking, which involves banks opening up access to their data to third parties via APIs. This allows for the creation of enhanced financial services and brings about a richer consumer experience. Key to leveraging these open banking capabilities are Banking-as-a-Service (BaaS) providers. These platforms enable companies, including those without traditional banking licenses, to offer financial services, further democratising access to financial tools and broadening the scope of potential innovations in the financial sector. Download our whitepaper, co-authored with BaaS leader Brankas, to learn more about the latest developments in open banking in Southeast Asia. https://lnkd.in/gQfnh6_g

Did you know that smartphone users have, on average, 40 apps installed? On a cluttered device re-engagement can be low for apps located beyond the frontpage, limiting value for both users and publishers. Today, super apps are gaining traction for their “convenience” — a key attribute in attracting, engaging and retaining users. Super apps are digital ecosystems that combine different services into a single app. They typically have a set of core features and independent mini apps that users can access within them. While the concept might seem complex, successful super apps often concentrate on a few key features that address the majority of user pain points. Leading providers typically include social and communication functionality, e-commerce capabilities, financial services and transportation options. For product owners and brands, identifying the primary components that will make the biggest impact is often the best starting point. With 14+ years experience in mobile app development and growth, Appsynth has helped multiple major brands in Thailand and neighbouring countries evolve their apps into super apps. Get in touch for a free consultation: https://lnkd.in/gTG-xd58

Sustainability reports are no longer optional. Stakeholders, investors, customers and regulators now demand company ESG policies. This transparency enables companies to identify risks and opportunities while upholding their reputation and trustworthiness, thereby creating long-term value and fostering a more sustainable future. Effective sustainability reporting is critical for firms that aim to remain competitive. Addressing this need presents its own set of challenges, with the biggest being a lack of data gathering tools. To overcome this, we are seeing more businesses turning to cloud-based solutions. These technologies offer a streamlined, data-driven approach to reporting. With improved access to data, companies can make more informed decisions, enhance their reputation and make significant contributions to a greener future. Is your organisation currently sourcing or looking to implement software solutions? Contact us for a consultation today.  👉🏼 https://lnkd.in/gTG-xd58

Congratulations to CP ALL Plc on being shortlisted for the Marketing Excellence Awards Thailand 2024! Your innovative approach to mobile and loyalty marketing has set a new standard in retail. The M-Stamp campaign by 7-Eleven Thailand is loved by millions! We're honoured to have partnered with you on this journey and can't wait to see the final results. #MarketingExcellenceAwards