Jasberry

At Jasberry, we believe that healthy food and a healthy planet go hand in hand! 🌍💚 Jasberry Superfood Rice isn’t just a superfood for you; it’s a win for our ecosystems too. Our organic farms support biodiversity, creating a safe haven for birds, animals, and insects to thrive. Every pouch of Jasberry Superfood Rice makes a positive impact on our planet. #JasberryMovement #Biodiversity

"Big change starts with a tiny grain of rice”. Those are strong words. Here’s what they mean: 😀 Farmers' income increases 14x after transitioning to growing Jasberry Superfood Rice. 💪 Jasberry Superfood Rice contains 40 times more antioxidants than brown rice, giving you energy and boosting your immune system. 🌎 Jasberry Superfood Rice emits 57% less methane on average than conventional rice. 🤩 Our superfood rice contains more fiber than white or brown rice, boosting your gut health, supporting your microbiome, and preventing glucose spikes. 🌱 Jasberry farmers practice regenerative agriculture, which builds soil health, promotes biodiversity, and stores carbon. If you’re still not convinced to join the #JasberryMovement, try it for yourself to feel the difference. Trust us, the taste alone will win you over! ☺️

Rice harvest is around the corner! How do organic #rice farmers prepare? 1. Rice fields are drained. To fend off weeds and regulate temperatures, rice is often grown in flooded fields. Our rain-fed rice fields are drained to make harvesting the grain possible. 2. Wait for the rice flower to bloom. In Thailand, the optimal harvest date is 28-30 days after the rice has flowered. This may seem simple, but it takes years of experience to know exactly when to harvest the rice. Harvest too early, and the grain will have undeveloped starches and high humidity, making it vulnerable to degradation by microbes. Harvest too late, and the rice can dry out, crack, and get lost in the field. Farmers have a trained eye for the colour and texture of mature rice. 3. Check for diseases and pests. As rice gets more mature and increases in moisture, our farmers keep a close eye to manage potential diseases or pests. If problems arise, we use organic solutions, such as natural predators. We’re immensely grateful to the 2,500 Jasberry farmer families who are entering the harvest season. And we’re beyond excited for our rice to make it’s way from our fields to your table. #Jasberry #Farmers #Harvest #JasberryMovement

This summer, we had the pleasure of welcoming Cassia Attard to the Jasberry family as an intern, and she’s been nothing short of amazing! In our latest blog post, Cassia shares her unique experiences, learnings, and behind-the-scenes moments working with us. 🌱💜 Head over to our website to read her inspiring story, filled with passion for sustainability, impact-driven work, and of course—our superfood rice! 🙌 We’re so grateful for her contributions and excited to see where her journey takes her next! 🚀 Check out the blog here: https://shorturl.at/JhJBj #Jasberry #Internship #Sustainability #Superfood #BehindTheScenes

Inside Jasberry Culture Wondering what it’s like at Jasberry? Meet Cassia Attard, our fantastic intern from Canada who is studying Sustainable and Agricultural Development at McGill University. During her 2.5 months with us, Cassia not only worked on our regenerative agriculture project and created awesome social media content but also had a lot of fun along the way! Cassia loved diving into our projects, exploring sustainable practices, and connecting with our team and the farmers. Her enthusiasm and positive energy made her time here truly memorable. We’re thrilled she enjoyed her experience and became part of the Jasberry family. Check out Cassia's experience with us here! https://lnkd.in/gPqiYQRD Best of luck with your studies and future career, Cassia! We’re excited to see all the amazing things you’ll accomplish! #jasberry #jasberryworkplace #jasberryrice #jasberrymovement #แจสเบอร์รี่ #workhardplayharder #socialenterprise #socialimpact #organicricefarming #impact #internship #ricefarming

This is a Jasberry superfood rice farm. But wait, what are those plants that... aren’t rice? Jasberry farmers practice organic regenerative agriculture. That means alongside prioritizing a healthy rice crop and high yields, they work hard to build soil health and promote biodiversity. This greenery forms a tree line between rice fields. Tree lines prevent soil erosion, runoff of nutrients into waterways, and wind damage. They also add organic matter to the soil, house countless species of insects and birds, improve water infiltration, and create shade for an afternoon break. In other words, they do much more than sit there and look pretty! In conventional farming, trees are usually removed to create more space for the crop, depleting biodiversity and soil health. At Jasberry, we know that the future of food must be brighter. Join the #JasberryMovement to support diverse, lively farms.

Our farmers don’t buy fertilizer. So, where does the organic fertilizer come from? Organic fertilizer is made by the biodiversity on the field! All these animals ⬇️ and more eat excess material from the field and their poop is used to fertilize fields with nitrogen, potassium, phosphorus, and other essential nutrients. On top of that, the high diversity of plants provides organic matter, which falls to the ground and decomposes. This process enriches the soil over time and slowly releases essential nutrients for our rice. Most farmers also collect plant and animal organic matter to create compost and fermented fertilizer. This speeds up the decomposition process so that the nutrients are more available once they reach the field. By creating fertilizer on the farm, farmers avoid the burden of high and fluctuating fertilizer prices. It also improves soil health and stores carbon. Truly a win-win-win!

You’ve probably never thought about how rice is planted. Luckily, there are people who give that a lot of thought! Check out one common way of planting rice: Mechanical transplanting. Mechanical transplanting is a mesmerizing method of planting rice! A machine called a transplanter is loaded with mats of rice seeds from the nursery and plants them in rows. This is an efficient method of planting and has the benefit of planting in a perfectly even grid! This even spacing can increase yields and decrease instances of disease Many Jasberry superfood rice farmers use this method of planting, and it is truly fun to watch! Check out the video of one amazing Jasberry farmer, Rewadee, planting rice with her mechanical transplanter 😊

Big change starts with a tiny grain of rice💜 From our fields to the heart of the city, we’re thrilled to share our mission of providing the consumers with healthy, nutritious, and delicious superfood rice, while empowering our farmers and protecting the planet. Join us on this journey of transformation, sustainability, and impact, one tiny grain at a time. 😊 #Jasberry #JasberryMovement #Impact

We bet you didn’t think you could plant rice by throwing it onto the field 🤯. And yes, it works! This method of rice planting is called parachuting. How does it work? When it’s time for the rice seed to leave the nursery, mats of germinated seed are lifted out and the seeds are carefully separated. The baby rice is then taken to the field where it is thrown onto the field! The small balls of soil on the bottom of the baby rice make it bottom-heavy, so when it is parachuted (thrown) onto the field, it lands right-side-up. This is why they called it parachute! Rice soil is characteristically soft, allowing the seed to protrude into the soil and take root. If you ask us, this is one of the most fun activities to do on the farm 😄