Kumaran Subramaniam

MEMBER INTERVIEW | We are thrilled to introduce Gus Wick, Business Director ASEAN to The Marketing Society! In his engaging interview, Gus shares his golden rule: "Embrace the irrational, because if you can understand why someone would pay more for a brand of bottled water endorsed by a celebrity, you're halfway to cracking the code." He also discusses his most hated business expression, "low-hanging fruit," which he sees as a lazy metaphor. Gus highlights his admiration for Bill Bernbach, who revolutionised advertising by putting creativity and human emotions at the heart of effective communication. He also reveals how convincing a luxury car brand to dive into the world of art and fashion photography became one of his smartest business ideas. Discover Gus's unique perspective on marketing, his admiration for Steve Jobs, and his passion for the intersection of art and commerce. 🔗 Read the Full Interview - https://lnkd.in/eqFbAd4g #MarketingLeadership #CreativeInnovation #InspiringMarketers

23

2 ความคิดเห็น

Looking to share your knowledge? ContactsBook.Asia links you with journalists, event managers, and content producers across Asia.​ Whether it's for media interviews or conference appearances, you can reach a community of over 1,700 content creators. ​ Join today!​ #cba #contactsbookasia #contactsbook #expert #journalist #media #news #interview #podcast #journorequest #biodiversity #cybersecurity #supplychain #manufacturing #feature #article

1

1 ความคิดเห็น

Communication surveillance is even more complex in Asia Pacific because it is a multi-lingual region. A key takeaway was the potential for using AI as a first step for translation. By focusing on obtaining high-quality translations, banks can leverage their existing English language-oriented programs for detection, which is more efficient and consistent. This approach shows the importance of investing in robust translation solutions, providing a clear strategy for vendors and in-house developers. To read the annual report and gain insights, please visit the link in the comments. 📍 AsiaPac Surveillance Deep Dive 📖 Sponsored by Eventus and OneMarketData #AsiaPacSurveillance #Surveillance #1LoD

9

1 ความคิดเห็น

Press Release: Formation of Senturian Technologies Pte Ltd, Effective August 1, 2024 We are excited to announce the establishment of Senturian Technologies as a new independent entity, officially transitioning from Senturian Solutions. This strategic realignment enables Senturian Technologies to focus exclusively on its AI capabilities, accelerating innovation, development and deployment time frames, unencumbered by the broader operational responsibilities of Senturian Solutions. Senturian Technologies' sole business is to concentrate on advancing AI technologies, creating cutting-edge solutions that cater to the evolving needs of various industries worldwide. By becoming an independent entity, Senturian Technologies can now fully direct its resources and expertise towards pioneering artificial intelligence applications. These innovations are designed to enhance efficiency, boost productivity, and drive transformational growth for enterprises globally. “We take great pleasure in announcing the formation of Senturian Technologies. This milestone represents a pivotal step in our dedication to advancing AI technology and driving forward cutting-edge solutions.” said Sean Tham, CEO of Senturian Technologies. “Our mandate is to be at the forefront, leading the way in the delivery of complex, scalable AI solutions that enable organizations to fully exploit big data. This focus positions us to become a major player in the AI video imaging industry, driving innovation and excellence in this rapidly growing field.” Senturian Technologies is set to pave a path marked by AI excellence, building on a remarkable legacy of business experience and a proven track record, while it continues to maintain ongoing projects and uphold the strong partnerships and relationships that had made Senturian a huge success, ensuring a seamless transition for all clients. “We are positioning Senturian Technologies at the center stage of AI video imaging advancements,” said Maxwell Chow, Operations Director. “After years of meticulous preparation, we have assembled the ideal team, perfected our product offerings, and refined our system processes. We are now ready to accelerate innovation and lead the way in AI technology.”  During this transition, we will be rebranding all our documentation and media channels. Current Updates: Website: https://lnkd.in/gXMadaa9 E-Mail: @senturiantechnologies.com LinkedIn: https://lnkd.in/gD5WeJH3 YouTube: https://lnkd.in/g2Gi2KaT #SenturianTechnologies #PressRelease #AIVideoAnalytics

26

4 ความคิดเห็น

We're Headed to CommunicAsia 2024! Excited to showcase Alotcer's latest innovations at CommunicAsia 2024! Join us at booth 4C1-04 from May 29th to 31st to explore our industry-leading solutions for secure and enhanced communication connectivity. What to expect: Advanced #LTE wireless Industrial Routers: Reliable data transmission for your industrial needs. RTUs and Edge Gateways: Powerful solutions for data collection, processing, and analysis at the edge. Device Manager Platform: Streamline your operations with centralized device management. Alotcer empowers businesses to: Enhance operational efficiency Secure critical data communication Make data-driven decisions for success Can't wait to see you there! In the meantime, share your biggest connectivity challenges in the comments! #CommunicAsia2024 #Alotcer #IndustrialIoT #ConnectivitySolutions #IIoT #RemoteMonitoring #DataManagement #EdgeComputing #IndustrialAutomation #Singapore

5

🌍 Why Cultural Intelligence Matters in Thailand and Southeast Asia 🌍 In the diverse and dynamic business landscapes of Thailand and Southeast Asia, cultural intelligence (CQ) is an essential attribute for effective leadership. Here's why it matters: Leaders with cultural intelligence (CQ) navigate cultural differences and foster clear communication, enhancing collaboration and productivity in Southeast Asia. They create inclusive environments where diverse ideas thrive, driving innovation and creativity in competitive markets. Understanding cultural nuances allows them to operate successfully in local and global markets, adapting strategies to drive sustainable growth. Additionally, leaders adept in CQ mediate cultural conflicts, promoting harmony and collaboration in multicultural workplaces. How has cultural intelligence impacted your leadership journey in Thailand and Southeast Asia? Share your experiences and insights in the comments below! #JacksonGrantExecutive #ExecutiveLeadership #CulturalIntelligence

11

The CDAP program provides funding and support for businesses' Digital needs. It’s likely your SME is eligible. To learn more and book an introductory session with a Wingman Certified CDAP Digital Advisor, visit: wingmandigitaladvisory.com #SME #CDAP #Digitaladoption #Wingman #Marketing

3

1 ความคิดเห็น

#CyberSecIndonesia2024 We are thrilled to welcome Asia Business Outlook as our Media Partner for the upcoming CyberSecurity Indonesia 2024 Conference on July 18, 2024. 🛡✨ Asia Business Outlook Magazine attempts to tap into the space of the Asian corporate and bring you the most credible and comprehensive overview of the business environment from the perspective of innovators & disruptors of this region. At the forefront, Asia Business Outlook showcases products, solutions & concepts to industry-centric audience that are keen to invest or venture into the Asian market. Asia Business Outlook has bridged the gap between the business leaders and the potential buyers to make a profitable business decision from a wide range of options available within the eccentric commerce of the Asian countries. With this effort we’re unveiling companies that have created a niche in their sector by offering what is best suited to develop, thrive & excel a business. Learn more about Asia Business Outlook: https://lnkd.in/gTvh7Tx6 🌐 For more details of the event, please visit our official website: https://lnkd.in/gyns9cJf 📢 For speaking opportunities and partnerships, kindly reach out to Bede Uwalaka, Event Producer: bede.uwalaka@escom-events.com. 🎟️ Save your spot and join us for this enlightening event. For inquiries about attendance, contact Ghea Vanira at ghea.vanira@escom-events.com #CyberSecIndonesia2024 #EscomEvents #cybersecurity #conference #DigitalSafety #empowerwithknowledge #CyberSecurityAwareness #IT #itsecurity #zerotrust #digital #cloudsecurity #iam #opensource #FinSecurity #iot

16

❓ Why should businesses not ignore localization in Singapore and the ASEAN market ❓ .... Failing to prioritise localisation can lead to costly mistakes and missed opportunities for companies expanding to Singapore and targeting the ASEAN market. ASEAN is home to many languages, including Bahasa Indonesia, Thai, Vietnamese, and Tagalog. Neglecting to communicate with consumers in their preferred language can lead to complete adoption failure. 🧠 McDonald’s “I’m lovin’ it” slogan—modified to fit different languages—is less acceptable in countries like China or Spain, where the word “love” carries a much heavier connotation. Instead, “I’m lovin’ it” became “Me Encanta” (Spanish for “I really like it”) and “我就喜欢” (Chinese phrase with a similar meaning to “I like it no matter what you say) As companies shift their focus to Singapore and the ASEAN market, prioritising localization is critical to unlocking success in this dynamic and diverse region. By partnering with experienced localization experts like Research Network, businesses can navigate the complexities of the ASEAN market, avoid costly mistakes, and develop products and services that genuinely resonate with local consumers. #localization #multilanguage #localdialect #aseanmarkets

2

📢 MEF Launches Southeast Asia Executive Council to Drive Network Transformation in the Region! 🌏 We are excited to announce the formation of MEF's Southeast Asia Executive Council, a powerful initiative to shape the future of network transformation across the region. Comprised of senior service provider executives, the council will provide valuable regional insights, guide MEF's strategy, and expand our member ecosystem throughout Southeast Asia. 🌐 Key focus areas will include automation, standardization, and future business practices, ensuring regional collaboration and innovation. Meet the leaders driving this transformation: 🔹Paul Gampe, CTO, Console Connect by PCCW GLOBAL Limited 🔹Budi Satria Darma Purba, CEO, Telin 🔹Charmond Tsang, CCO, DCConnect Global Limited 🔹Dang Tung Son, CSO & Deputy CEO, CMC Telecom 🔹Kwee Heng Poh, Head of Transformation & Product, StarHub 🔹Kwang Yong Lee, VP, Enterprise Products, Singtel 🔹Kapil Kumar Jain, VP, Global Network Services, Tata Communications 🔹Wannapha Srisangangamkul, AVP, National Telecom Public Company Limited (NTPLC) Learn more in our press release: https://hubs.li/Q02RNTfj0 #NetworkTransformation #DigitalTransformation

83

3 ความคิดเห็น

Scams happen…how can we eliminate them? Many lessons that we can take from this. Singapore are leading the way in GovTech and we can apply many of the methods that they use here in Scotland! Below is an interesting read that puts into perspective what we can do with GovTech to protect, deter and eliminate scams https://lnkd.in/e_4-i8r2

3