How your TV experience is set to change with AI

Television sets today enable lots of different settings – related to brightness, backlight, contrast, sharpness, colour, tint, colour temperature, motion smoothing. Different settings are better for different programmes, genres, room lighting. But most of us put one setting initially, and stay with it. Partly because we are worried we might mess it all up.
AI is now being used to dynamically change these settings to give you the best experience.Frank Lee, professional marketing PR for home entertainment at LG Electronics, says AI, working in the backend, is capable of analysing faces, objects, genres and backgrounds in every single scene, and optimising that. “Say you have Daniel Craig appearing on screen after a helicopter crash, he’s really upset, angry. AI takes into consideration the director’s emotional intent of that scene and will sharpen the viewer’s focus on Craig’s face, skin tone, details of the perspiration, the cut he sustained, the emotion. It does not change the filmmaker’s intent, but it optimises that,” Frank says.

Similar features are being enabled in audio. On a 77” TV in the room where we are, Frank puts on Batman v Su perman briefly to demonstrate how a 3D sound effect is created in specific scenes where that creates a bigger impact. AI, he says, figures it’s an action movie. “It may even know the actual movie and storyline, it knows it’s a mo ment of dialogue, that there’s also special effects, background music – it then calibrates the sound to create a 3-dimensional effect,” he says.
The TV is able to do all of this because of LG’s latest Alpha 11 AI processor. LG develops its own chip for OLED TVs. And this chip, launched in June, is a huge step-up over its predecessor. Frank says there’s a 4x improvement in its AI power. And this is enabling a level of personalisation and interactivity on the TV that was just not possible earlier.
While individual OTT platforms today give you recommendations, AI on the TV will be able to give you recommendations across platforms. You can operate with voice commands. It will even recognise different voices at home and adjust dashboards accordingly. The reporter was in Seoul on the invitation of LG