Top 10 most followed Instagram accounts in the world in 2024

In today’s rapidly evolving digital landscape, social media has revolutionised our methods of connection and communication. Among the myriad platforms that dominate the online sphere, Instagram emerges as a profoundly influential and widely embraced platform, known for hosting some of the most followed Instagram accounts.
Celebrated figures from Hollywood icons and Bollywood stars to chart-topping musicians and renowned athletes utilise Instagram to engage and connect with their followers, fostering expansive communities in the process.
Remarkably, Instagram itself commands the title of the most-followed account on its own platform, boasting an impressive 672 million followers. This staggering figure underscores Instagram’s unparalleled global impact and immense popularity.




Portuguese football sensation Cristiano Ronaldo has transcended into a global icon, with his Instagram account reflecting his immense popularity and influence. Renowned for his athletic prowess, Ronaldo’s profile provides insights into his personal life, rigorous training routines, philanthropic endeavours, and endorsements. His massive following underscores his worldwide appeal and impact, both on and off the field.

Another football legend, Lionel Messi’s Instagram account closely trails Ronaldo’s, highlighting his enduring popularity and the universal allure of the sport. Messi’s profile showcases his on-field skills, alongside glimpses into his family life and charitable initiatives, resonating deeply with fans who admire his talent and humility.

American singer and actress Selena Gomez commands a vast following on Instagram, solidifying her status as one of the platform’s most prominent women. Her account serves as a platform for her music releases, acting projects, and advocacy efforts, while also offering intimate glimpses into her daily life and relationships.

Reality TV star and entrepreneur Kylie Jenner’s Instagram is a hub for beauty, lifestyle, and business ventures. Renowned for her cosmetics empire and opulent lifestyle, Jenner’s profile showcases her fashion choices, family moments, and entrepreneurial endeavours, engaging followers with a blend of relatable and aspirational content.

Actor, producer, and former wrestler Dwayne “The Rock” Johnson has cultivated a massive following on Instagram, leveraging his charisma and versatility. His account offers behind-the-scenes glimpses from film projects, motivational messages, and workout routines, connecting authentically with fans through positivity and inspiration.

With her powerhouse vocals and captivating stage presence, Ariana Grande’s Instagram account is a magnet for music enthusiasts worldwide. The singer’s profile features live performances, music videos, collaborations, and personal moments, providing fans with an intimate look into her life and artistic journey.

Reality TV star and businesswoman Kim Kardashian West shares insights into her glamorous lifestyle and entrepreneurial ventures on Instagram. Known for her fashion choices, beauty routines, and family dynamics, Kardashian West engages followers with a blend of aspirational content and relatable glimpses into her daily life.

Beyoncé’s Instagram account celebrates music, artistry, and empowerment, resonating deeply with millions of fans globally. Her profile features live performances, album releases, visual projects, and personal milestones, showcasing her influence as a cultural icon and advocate.

Khloé Kardashian’s Instagram offers a window into her fitness journey, lifestyle choices, and entrepreneurial endeavours. Known for her candid approach and relatable content, Kardashian’s profile connects with followers through workout routines, family moments, and business ventures.

Model and reality TV personality Kendall Jenner rounds out the top 10 with her Instagram account, which highlights her career in fashion and beauty. Jenner’s profile captures her unique style, behind-the-scenes glimpses, and lifestyle moments, captivating followers with her influence and global appeal.
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