NBCU Insights

Blog Posts from NBCU

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Welcome to NBCUniversal’s blog post page. Below is a collection of perspectives from the NBCU Leadership team on key issues shaping our industry.

When Fandom is a Community, Brands Watch What Happens When They’re Part of The Experience
Insights | October 2023
When Fandom is a Community, Brands Watch What Happens When They’re Part of The Experience
Any-Sized Business, Super-Sized Impact: How NBCUniversal is Democratizing One Platform
Insights | October 2023
Any-Sized Business, Super-Sized Impact: How NBCUniversal is Democratizing One Platform
The E Factor: The Next Frontier in Understanding Impact
Insights | August 2023
The E Factor: The Next Frontier in Understanding Impact
If You Want to Build a Global Brand, Start with Storytelling, Simplicity, and Specificity—at Scale
Insights | June 2023
If You Want to Build a Global Brand, Start with Storytelling, Simplicity, and Specificity—at Scale
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
Insights | May 2023
NBCU Is Building A Multi-Currency Future That Local Advertisers Can Count On
City of Firsts: Takeaways from Our First Local Innovation Forum
Insights | December 2022
City of Firsts: Takeaways from Our First Local Innovation Forum
How Insights Drive Media Strategies For Live Sports Events and Tentpoles
Insights | December 2022
How Insights Drive Media Strategies For Live Sports Events and Tentpoles
Helping Businesses Sell – and Families Save – This Holiday Season
Perspective | December 2022
Helping Businesses Sell – and Families Save – This Holiday Season
Accelerating Progress Through Partnership: Announcing The Currency Council
Insights | November 2022
Accelerating Progress Through Partnership: Announcing The Currency Council
“Fall”-ing Into a Season of Brandom | NBCUniversal Continues to Build Partnerships That Matter
Perspective | October 2022
“Fall”-ing Into a Season of Brandom | NBCUniversal Continues to Build Partnerships That Matter
Let’s Stop Admiring Problems, and Start Celebrating Streaming’s Progress
Insights | October 2022
Let’s Stop Admiring Problems, and Start Celebrating Streaming’s Progress
Playing the Percentages: What Sports Betting Means for NBCU Clients
Perspective | August 2022
Playing the Percentages: What Sports Betting Means for NBCU Clients
ALWAYS ON: DEI, One Platform, and #OurPartnershipCommitment Shining Together
Perspective | July 2022
ALWAYS ON: DEI, One Platform, and #OurPartnershipCommitment Shining Together
Standing Proud: How NBCU’s Ads & Partnerships is Building an Inclusive Culture All Year Round
Perspective | June 2022
Standing Proud: How NBCU’s Ads & Partnerships is Building an Inclusive Culture All Year Round
Let’s Get to the Heart of Impact: Emotional Measurement and Why Ad Quality Matters
Perspective | June 2022
Let’s Get to the Heart of Impact: Emotional Measurement and Why Ad Quality Matters
Fandom Is a Relationship
Perspective | June 2022
Fandom Is a Relationship
Five Lessons from Five Years of Commercial Innovation
Insights | May 2022
Five Lessons from Five Years of Commercial Innovation
NBCUniversal Continues to Transform the Road to the Future of TV Measurement
Insights | March 2022
NBCUniversal Continues to Transform the Road to the Future of TV Measurement
As Our Communications Team Grows, So Does #OurPartnershipCommitment
Perspective | March 2022
As Our Communications Team Grows, So Does #OurPartnershipCommitment
#OurPartnershipCommitment to Culture, Representation & Action
Perspective | February 2022
#OurPartnershipCommitment to Culture, Representation & Action
#OurPartnershipCommitment: This Spring, One Platform Puts You Center Stage
Perspective | January 2022
#OurPartnershipCommitment: This Spring, One Platform Puts You Center Stage
Going Global: The Future of Partnership
Perspective | January 2022
Going Global: The Future of Partnership
NBCUnified: A Billion Consumer Interactions. One Single, Scalable Identity Platform.
Perspective | January 2022
NBCUnified: A Billion Consumer Interactions. One Single, Scalable Identity Platform.
Consumers Are Living In One Big Video World: Let’s Join Them
Perspective | December 2021
Consumers Are Living In One Big Video World: Let’s Join Them
A Platform with a Purpose: Brands Look to NBCUniversal’s One Platform as their Home for the Holidays and Beyond
Perspective | December 2021
A Platform with a Purpose: Brands Look to NBCUniversal’s One Platform as their Home for the Holidays and Beyond
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