Marketplace Insights & Updates

In this presentation, we explore key themes that brands and marketers should consider when creating content and experiences aimed at Gen Z

2023 total ad market year in review, look ahead, economic indicators to watch and key takeaways.

The growth of streaming has presented global consumers with more choices than ever, while creating unique challenges for advertisers looking for more premium environments.

Following the proliferation of online platforms and forums, fans have discovered the weight that their voices carry in influencing their favorite content. NBCU explores the power of fandom and how marketers can build authentic cultural conversations in an ever-changing, highly connected industry.

Through the lens of social determinants of health, this work discusses consumer-driven learnings and best practices for brands to promote a culture of health.

Key considerations for bringing your wellness story to life as ‘Feeling Good’ becomes a necessity and not a luxury

Robots in the workplace are already plentiful & will only continue to grow, leaving us wondering not just whether robots will take our jobs, but rather when?

Sustain engagement with the market by continuing to invest in advertising to drive sales in this uncertain time

Protect your existing customer base to sustain revenue and enable future growth

Pivot messaging to inspire your audience around core values, community, and country

As headlines conflict on the health of the economy, we wanted to revisit how ad spend is impacted during economic downturns

As purveyors of innovation and culture, to help brands think about adoption and engagement, we pose key questions to answer as brands go virtual

In this piece, we look to Luxury brands as inspiration for the evolution toward immersing consumers in a lifestyle curated by the brand.

America is transforming & multicultural people are the future

How context amplifies creative performance through attention

Meeting today’s needs without compromising future generations

What does sustainability mean for different brands & people?

Seen as the fourth wave of computers, following mainframe computing, personal computing and mobile computing, the metaverse is the convergence of two main ideas: “virtual reality and a digital second life”

A digital reality that combines aspects of social media, online gaming, extended reality and cryptocurrencies to allow users to interact virtually

Leveraging premier live events to create connection and conversational currency

How the internet is creating a unique global culture

What does a more ubiquitous global culture mean for different brands?

The ripple effect of the automotive industry's transformation

Full report on the impact of electrification and the role brands can play