Sentinus Research

🎉 Exciting News! 🎉 As we approach our 5th anniversary milestone at Sentinus, we're thrilled to share that we've become member of the Market Research Society (MRS)! 🌟 Since our founding in May 2019, we've been dedicated to providing top-notch qualitative research services. This new affiliation underscores our commitment to excellence and professionalism in the field. To all our amazing clients: Thank you for your trust and partnership over the years. We couldn't have reached this milestone without you! 🙌 Stay tuned for celebrations and announcements as we mark this special occasion together. Here's to five years of growth, innovation, and impactful collaboration! 🥳🎈 #Sentinus #QualitativeResearch #Anniversary #Partnership #ThankYou

Sentinus is growing with young talents and new moderators. We are proud to have completed our introduction to qualitative theory and practise workshop with young talents and new moderator candidates. It has been a fantastic day. Truly delightful to share our experience with our new team canditates and draw lots of inspiration from them. We are once again convinced that qualitative research is about enthusiasm, curiosity and empathy! Mahan Doğrusöz Yeşim Yaşa SONGUL DURSUN

It might be YOU we are looking for!

TÜAD ailesine katılmaktan mutluyuz… We are happy to be a part of TÜAD... Mahan Doğrusöz SONGUL DURSUN Yeşim Yaşa

Proud to be the Accredited Company Partner of MRS. 💫#SentinusResearch #MRS #EvidenceMatters #ResearchThatMatters SONGUL DURSUN Mahan Doğrusöz Sentinus Research

THE FUTURE IS QUALITATIVE. As Sentinus, we summarize our perspective on marketing and discovering insights that benefit the consumers of brands and the benefit of the brand in the marketing world as follows: "The future is qualitative". Because; While managing our brands, we forget that living, feeling, emotional people are at the center of everything; When we look at the people we want to touch only as customers/consumers who use our products and services, we think that things are missing. For this reason, a qualitative research approach combined with the knowledge of Psychology, which enables us to look at the person we want to touch not only as a mass, segment, profile, but also as a "human" and enables us to make sense of numerical data; it is the basis of our business model. This makes it possible to understand the real need of the brand, to design the most effective research for this need, to implement the research one-on-one, and to transform the findings obtained from the research into insights and then into tangible strategies and actions. Our goal and promise in every project; It is to continue to produce intelligence and knowledge by continuing to look beyond the visible and establishing a real connection with the brand and subject we are dealing with. Mahan Doğrusöz SONGUL DURSUN #TheFutureisQualitative #QualitativeResearch #ConsumerInsights #HumanCentricMarketing #PsychologyInMarketing #BrandStrategy #MarketResearch #CustomerUnderstanding #EmotionalMarketing #DataDrivenInsights #HumanCenteredDesign #BrandConnection #InsightfulMarketing #QualitativeInsights

Qualitative research is essential for truly understanding your target audience. When your team encounters consumer insights or market intelligence that prompts questions, turning to qualitative feedback is usually the most effective approach. This type of research enriches the clear-cut findings of quantitative studies, adding vivid detail and crucial context. This enables you to make well-informed and impactful decisions. At Sentinus, we specialize in providing comprehensive qualitative research services. Our expert team helps you delve deeper into consumer behavior and preferences, ensuring you capture the nuanced insights needed to drive your strategies forward. With Sentinus, you can transform raw data into vibrant, actionable intelligence. Mahan Doğrusöz SONGUL DURSUN Yeşim Yaşa #QualitativeResearch #ConsumerInsights #MarketIntelligence #BusinessStrategy #CustomerExperience #MarketResearch #DataDriven #DecisionMaking #Sentinus #CustomerFeedback #InsightfulData #ResearchServices #BusinessGrowth

Research for Sentinus largely means going out into the real world and spending lots of time with people to gain full understanding of their priorities, motives, emotions and values . Because understanding people in-depth leads to consumer-informed insights. Consumer-informed insight leads to products, services, experiences and solutions that have true meaning and answer true needs. Mahan Doğrusöz SONGUL DURSUN Yeşim Yaşa #research #insight #people #qualitativeresearch