Giant Group 巨大集團

Welcome back to Monthly Rewind! October has been an exciting month for The Giant Group, marked by new product launches and delightful updates from our Grassroots program. This month, we launched two electric road bicycles: the Defy Advanced E+ Elite from Giant and the Avail Advanced E+ Elite from Liv. Both feature the new SyncDrive Move Plus motor for an exceptional riding experience, together with seamless pedaling support. Additionally, we introduced the Talon hardtail mountain bike from Giant, designed for off-road adventures. Its lightweight ALUXX aluminum frame ensures a real trail riding experience that grows with your skills. We’re also thrilled to announce that our Grassroots program finalists—Daniel Yip, Pablo Paredes, and Eino Mutanen—have joined Equipo Kern Pharma in Spain, ready for Phase 2 of the program. #BeyondCycling #TheGiantGroup

In a continued commitment to environmental protection, we have partnered with the Yuanli Sea Line Pro-Environmental Association for the second year on the “Oceans Day” beach cleanup. This year, 256 employees and their families participated to help protect the local marine environment. The second edition of the activity took place at the southern beach of Yuanli Coast, where our team removed an impressive 2,519 kg of marine debris—equivalent to the weight of 25 adult dolphins. We even repurposed canvas materials to create a "marine debris sedan" for transporting larger items ashore. This meaningful event highlighted our commitment to integrating ESG strategies into our business operations while actively engaging our staff in sustainability efforts. To revisit moments from our “2024 Oceans Day,” click the link below to view the full article: ■EN: https://lnkd.in/gwQnX9Ws ■CH: https://lnkd.in/g_cvKnnr #TheGiantGroup #EnvironmentalActivism #Sustainability #OceansDay #BeachCleanup #ESG

At Giant Group, we believe that sustainability and aesthetics go hand in hand in bicycle design. Since 2015, we have developed water-based coating and powder coating, ensuring our bicycles are both vibrant and eco-friendly. These sustainable coatings also enhance employee safety by reducing chemical exposure during manufacturing. Traditional bicycle coating process often uses oil-based or solvent-based coating containing volatile organic compounds (VOCs) – chemicals that easily evaporate and contribute to air pollution and health risks like respiratory issues. Recognizing the impact of VOCs, Giant Group has actively sought alternatives to reduce our environmental footprints. We have prioritized water-based coating and powder coating, which are nonflammable and emit minimal hazardous substances (none for powder coating). In 2022, over 360,000 bicycles featured our water-based coating, reducing VOCs emission by 10,800 kg. In 2023, we completed our powder coating development, producing 150,000 bicycles, with plans for market launch by 2024. Through our ongoing innovation with our partners, we expect to significantly lower VOCs emissions, reaffirming our ESG commitment to “Cycling for a Better Future.” To learn more about our green craftsmanship with water-based coating and powder coating, view the full article here: ■EN: https://lnkd.in/gYXaH3Yv ■CH: https://lnkd.in/gCN2FF8y #TheGiantGroup #ESG #sustainability #waterbasedcoating #powdercoating #greenbicycledesign #resourceefficiency

Welcome back to Monthly Rewind! September was a month of sharing exciting updates from various brands within The Giant Group. Giant Bicycles unveiled the all-new Grit saddle, featuring a crowned shape designed for enhanced pedaling and comfort to conquer extreme challenges. In noteworthy race news, Kern Pharma and Team Jayco AlUla delivered impressive performances at La Vuelta, with the Giant Propel Advanced SL and CADEX WheelSystems playing a crucial role in securing numerous victories. We also take pride in our commitment to women’s empowerment. Liv Cycling partnered with Tour de France Femmes Rotterdam to gift new bicycles to 154 women who were cycling for the first time. Additionally, Liv's Grassroots Program supports four aspiring female racers, providing them with the opportunity to pursue their professional dreams on the global stage. As we move forward, we remain dedicated to designing innovative products and supporting the next generation of diverse cyclists. Stay tuned for more inspiring stories in the coming months! #BeyondCycling #TheGiantGroup

This week, we share with you the last concept behind paint color—HARMONY! HARMONY reflects our shift in focus to what truly matters—embracing the "fewer-but-better" philosophy and celebrating the beauty of connection and equilibrium in our vibrant lives. Explore more about our unique design creations: Giant: https://lnkd.in/gyfgeMaA Liv: https://lnkd.in/g9u3D9xc #GiantGroup #Bicyclepaint #HARMONY #LivingwithIntent

This week, we share with you the third concept behind paint color—FLUIDITY. FLUIDITY embodies this idea by encouraging us to explore a vibrant palette that adapts and shifts. Just as colors blend and flow together, we can find innovative solutions to our problems by embracing diversity and inclusivity. Explore more about our unique design creations: Giant: https://lnkd.in/gyfgeMaA Liv: https://lnkd.in/g9u3D9xc #GiantGroup #Bicyclepaint #FLUIDITY #LivingwithIntent

This week, we share with you the second concept behind paint color—BLUR LINE. BLUR LINE symbolizes the creation of protopias—creative escapes from challenging times while reminding us that physical and digital are now both realities and interchangeable. Explore more about our unique design creations: Giant: https://lnkd.in/gyfgeMaA Liv: https://lnkd.in/g9u3D9xc #GiantGroup #Bicyclepaint #BLURLINE #LivingwithIntent

Every year, we create new bicycle paint designs to reflect the latest trends and market conditions. This year's theme is "Living with Intent," inspired by the challenges of the Polycrisis era and starting with the concept of CHAOS. In a rapidly changing world, CHAOS represents our resilience in overcoming emotional burdens while embracing unity, innovation, and rejuvenation. #GiantGroup #Bicyclepaint #CHAOS #LivingwithIntent

Every year, we create new bicycle paint designs to reflect the latest trends and market conditions. This year's theme is "Living with Intent," inspired by the challenges of the Polycrisis era and starting with the concept of CHAOS. In a rapidly changing world, CHAOS represents our resilience in overcoming emotional burdens while embracing unity, innovation, and rejuvenation. #GiantGroup #Bicyclepaint #CHAOS #LivingwithIntent

#GiantGroupNewsFlash The Ministry of Environment, Executive Yuan, held the 6th National Enterprise Environmental Protection Award ceremony today. It is with great honor that Giant Group Taiwan Manufacturing received the Bronze Award at the National Enterprise Environmental Protection Award, the highest honorary award for enterprises to promote environmental protection. Giant Group Taiwan Manufacturing is the first bicycle manufacturer to receive this award in the bicycle industry. The award was presented to our representative, Phoebe Liu, Chief Branding Officer of Giant Group. This prestigious recognition underscores our commitment to environmental protection and sustainable practices, as well as our exemplary performance in fulfilling corporate social responsibilities. We are encouraged by this accolade and remain dedicated to furthering our efforts in promoting green production, sustainable supply chains, and materials regeneration, leading Taiwan’s cycling industry toward a more environmentally friendly future. To learn more about the award, please view our full press release at the link below: EN: https://lnkd.in/gckeWWYB CH: https://lnkd.in/gWSccZe4 #GiantGroup #GiantGroupTaiwanManufacturing #ESG #Sustainability #Award #CorporateResponsibility