CTRL/ART/D

Superhumans. They're among us. Планета Кiно & Superhumans Center are bringing the extraordinary to the big screen with their heartwarming new animated short.  We at @ctrl had a blast prepping a social media buzz reel to promote the film (shoutout to Havas Ukraine for the ideation). Catch this awesome animated short before every screening at all Planeta Kino locations.

Boys love playing with cars – so do we 🚘 This time, we went all out with the Mercedes-Benz SL63 AMG. Wheew, what a ride. Credits: Art project for Mercedes-Benz AG Production – CTRL/ART/D Creative Direction – Illia Holitsyn Art Director – Vitaliy Hrabyk CG Generalist – Yevhenii Yatsishyn We took the SL63 AMG, cranked up the swagger, and brought the heat. This ain’t just a car, it’s a statement. Keep up if you can. #MercedesBenz #AMG #SL63AMG #CGI

Have you ever seen ice cream look THIS good? 🍦 It is our second video for Dadu with idea from Havas Creative Vilnius. Caramel swirls, cookie crumbles, and creamy textures – all built from scratch in the digital. It’s mind-blowing what we can do with Blender, Cycles X, Houdini, and After Effects. This is the taste of the future of advertising 👾 #marketig #CGI

How and why CTRL/ART/D created Independence Square in Fortnite for UNITED24 with Havas Digital Kyiv. More in a recent interview for VECTOR Media.

Dreamt it. Built it. Our latest project for WONA Concept & Eva Lendel Group – a futuristic fairy tale. We merged fashion and fantasy in an otherworldly Enchanted Garden. Watch as we transform imagination into reality using Blender and Gaea. Client: WONA Concept & Eva Lendel Group Production - CTRL/ART/D Executive Producer – Illia Holitsyn Art Direction - Vitaliy Hrabyk 3D Generalist - Pavlo O. Hyba 3D Artist - @pleasecallme_sofie/@sssonya_3d (Instagram) Creative copywriter – Alyona Kuranda Account Manager - Bohdan Kravchenko Sound Design & SFX – @ofortyfour_pahatam (Instagram) Mastering – @tc80.img (Instagram)

Our CEO Illia Holitsyn returned buzzing from day one of the Nonfungible Conference! It was great to reconnect with old friends from the NFT space, and we were blown away by an incredible speaker lineup. Many of the speakers were the very people who inspired us to launch our NFT agency, CTRL/ART/D, back in 2022. It was a reminder of how far we've come, and the amazing community that has supported us along the way. Matt Medved's hosting was a breath of fresh air. His focus on community at nft now resonated deeply. It was great to hear about a perspective on NFTs today from Chris Torres, the creator of the iconic Nyan Cat. His story, and the impressive sum his NFT came to ($587,000!). But the highlight of the day, without a doubt, was Beeple. His workshop completely transformed our perception of the possibilities within the content creation space. We can't wait to take his latest insights and implement them into the daily workflow of our creators. A huge thank you to John Karp for putting on another incredible conference. NFC Summit truly outdid themselves. We are inspired, motivated, and even more excited about the future of digital content.

In collaboration with Havas Digital Kyiv, we created a dynamic 3D motion video that highlights the iconic image of the legendary Originals Samba & Gazelle models for adidas Ukraine We used Blender and After Effects to create the video. It was important for us to convey the dynamism, style, and atmosphere associated with the adidas brand.

The #TheDonationMap is a project that we produced for UNITED24 under the ideation of Havas Digital Kyiv and Havas Play 🇫🇷 This project is stepping out of the virtual space and into the real world, with showcase events appearing on screens worldwide – America, Colombia, Ukraine. Through #TheDonationMap, you can virtually help Ukraine from anywhere in the world. Your in-game time is monetized into a donation to support a charity initiative. Visit virtual Kyiv with friends to make a real difference for Ukraine. To join, enter Fortnite and find the map using the code 1992-2531-2170. 

The #TheDonationMap is a project that we produced for UNITED24 under the ideation of Havas Digital Kyiv and Havas Play 🇫🇷 This project is stepping out of the virtual space and into the real world, with showcase events appearing on screens worldwide – America, Colombia, Ukraine. Through #TheDonationMap, you can virtually help Ukraine from anywhere in the world. Your in-game time is monetized into a donation to support a charity initiative. Visit virtual Kyiv with friends to make a real difference for Ukraine. To join, enter Fortnite and find the map using the code 1992-2531-2170. 

Holographic technology is rapidly making its way into the world of marketing, and it's not just about the wow factor.  🤔 Imagine a world where car dealerships showcase life-sized, interactive holograms of their latest models, or fashion brands unveil their newest collections with models that materialize out of thin air. The benefits go beyond the initial “oooh, shiny!” reaction. Holograms offer a unique blend of engagement, interactivity, and brand storytelling that traditional marketing mediums simply can't compete with. Holographic displays are becoming sleeker, more portable, and even interactive. Researchers are exploring how to use holographic technology to create haptic feedback, allowing consumers to virtually “touch” and interact with products. Imagine feeling the texture of a new sofa or the weight of a diamond necklace 🤌🏻 Of course, there are challenges. The technology is still relatively new, and the cost can be prohibitive for smaller businesses. But as with any innovation, the price is expected to drop as adoption increases. And let's be honest, who wouldn't pay a premium to have their brand's logo literally dancing in midair? The future of marketing is already here. It's just a little more holographic. And at CTRL/ART/D we are ready to explore and implement soon 👾 #holograms #marketing2024