fedoriv®™marketing㋛innovation

Can you imagine what Okean Elzy’s “Obiimy” would sound like in Suomi? And what about an electronic arrangement of “Reve Ta Stohne Dnipr Shyrokyi”? Thanks to Solovey, instead of imagining, you will actually hear unexpected versions of these Ukrainian songs and others. Solovey is a Ministry of Good Spirit initiative spearheaded by Finnish entrepreneur and volunteer Mikko-Pekka Hanski. He envisions it as a project born in Ukraine, with a Ukrainian name and visual identity. Fedoriv Agency has brought his vision to life in a modern, non-trivial, and melodic way. We asked Mikko about the project’s idea, the similarities between Ukraine and Finland, and his favorite Ukrainian song. Our brand leader, Oleksandr Malyk, shared how he crafted the perfect name and the many meanings behind “Solovey.” Check out the full article here: https://lnkd.in/ei9iSnam

Self-medication can pose serious health risks. Neglecting diagnosis and treatment definitely does. Fortunately, with supportive relatives and Sinevo's medical test subscription, you're covered. Synevo’s medical test subscription is a cool product, but it’s a tough one to promote because Ukrainians tend to put their health matters on the back burner. That’s why our campaign focuses on caring for loved ones. After all, how often did our moms selflessly put aside their needs to care for us? 🥲 Check out the latest campaign and see if hiring a copywriter for the leading role was a smart move! Yevhenii Hryshtopa, strategy and business development director at Synevo, shared his thoughts on the cooperation: “The task wasn’t easy, but choosing the right partner was. We wanted to work with the best, so we turned to Fedoriv Agency. Our previous experience launching successful projects with Vika Klochkova’s team showed us that the process is always quick and seamless.” Client — Synevo Ukraine Yevhenii Hryshtopa — Director of Strategy and Business Development Yana Malosh — Offline Marketing Lead Fedoriv Agency Viktoriia Klochkova — Brand Leader Andrii Latanskyi — Creative Lead Olha Zatynatska — Art Director Vladyslav Voznyi — Copywriter, Actor Ievgeniia Blagovisna — Strategist Oksana Klymiuk — Project Manager NO STARS Eugene Gozheyshiy — Director Oleg Bondarenko — DOP Ivan Krutous — CEO Daria Volgina — Executive Producer Valeria Gavrylova — Producer Olha Trofymchuk — Producer Assistant Mykola Poluden — Production Manager Ivan Shemelin — Admin Ulyana Snitko — 1AD Ksenia Nebolsina — Art director Karina Melnychenko — Casting Director Dina Golubema — Stylist Olena Kulish — Makeup artist Danya Pryvit — Photographer Maks Grebenyuk — Editor Valentyn Vernigor — Colorist Vitaliy Kandyba — Sound Designer Yi production — Post-production Studio

We and Nova Post believe that the future is all about the little things that make life easier. Imagine one-button control, everything you need always at hand, and the courier (and you) always in the right place at the right time. And then there’s the parcel locker! You simply walk up, ping, and that’s it. This is what the future sounds like. Ping. Or click. Or ding. That’s why Nova Post has created a new application that is more convenient, faster, and future-ready. And together with Antonio Lukich, we’ve developed a big series showcasing how small things lead to great results. Check it out – it’s all about you and us. You might even recognize someone! Client — Нова пошта Pavlo Daniman, Marketing and Sales Director  Olha Paprotska-Matusiak, Marketing Communications Department Director  Yuliia Kolesnyk, Customer Services Development Department Director  Anna Popereshniuk, Mobile Application Development Unit Head Tetiana Duchenko, Digital Marketing Unit Head Olena Labenko, National Products and Partner Promotion Team Lead Fedoriv Agency: Viktoriia Klochkova — Brand Leader Andrii Latanskyi — Creative Lead Olha Zatynatska — Art Director Vladyslav Voznyi — Copywriter, Actor Nana (Marianna) Bulyhina — Project Manager Iryna Denyak — Project Manager FAMILY Production: Director — Antonio Lukich   DOP — Anton Fursa  Executive Producers — Anastasiia Bukovska, Alena Babenko   Producer — Max Usyk  Line Producer — Dima Shopin  Assistant Producer — Anna Iemelianova  Production Manager — Viktor Pomin Assistant Director — Val Semko  Production Designer — Nadya Jupiter  Wardrobe Stylist — Dina Golubeva  Casting — Easy Casting  Makeup — Dasha Gnatiukova  Location — Pavlo Botvynovsky  Gaffer — Yaroslav Kutnyk  Playback — Oleksii Honiailo  Focus Puller — Andrii Karpets  Camera Mechanic — Serhii Zakrevskyi Photographer — Danya Pryvit  Editor — Yurii Reznichenko  Colorist — Valentyn Vernyhor  Sound Design — Vitalii Kandyba  Music — Koloah  Post-Production — Casper  Making-of — Roman Antyuk

Why come to Dysarium? First off, you'll find more design enthusiasts here than there are chairs in all of Lviv. Plus, you'll get to hear from some of the country's top creatives, including the Fedoriv people. Valentin Paniuta, CEO of Hypernormal, creative director of United24, and former brand leader at Fedoriv Agency, shared insights on emotional experience design and explained why a clean car feels faster. Yuri Shedenko, design director at Fedoriv Agency, who transitioned from management, focused on how design teams can find common ground with clients and ensure creativity solves real business problems. And then there's Andriy Fedoriv – you've probably heard of him. But you might not be familiar with the guy with the cool hair from his presentation. Don't worry, we'll show you. For everyone who couldn't make it, we've gathered the highlights from our top speakers at Dysarium. Although Andriy Fedoriv said you can't learn from others' mistakes, it's always good to get inspired to make your own – mistakes and successes alike. So swipe through, get inspired, and take action.

“Getting Fedoriv” as your marketing agency is what many brands strive for. Getting Fedoriv is the first challenge every newcomer at the agency faces. Now, Getting Fedoriv is also a section on our website where we discuss with our team where to study, what to read, how to work, and how to rest to truly “get” Fedoriv. Our first guest is creative lead Andriі Latanskyi. We chatted about the advertising world as seen in the books of Frédéric Beigbeder, with all its crazy intrigues, crazy parties, and crazy money. Naturally, the conversation about those was off the record. However, there’s still plenty to share, including a lot of espresso, self-talk, and team screenings of Tarantino. After all, as Andriі says, advertising is not all fun and games, but hard work that requires at least ten ideas daily. Check out the full interview linked in the comments.

We’re excited to share our latest work for ProCredit Bank, and our first campaign aimed at business clients. We spotlighted loan managers who don’t just lend money to fuel the growth of Ukrainian businesses – they are worth their weight in gold themselves. We’re grateful to ProCredit Bank, Adjè, and M1X Studio for their cooperation. ProCredit Bank Oleksandr Povshednyi — Chairman of the Management Board Hanna Savenia — Member of the Management Board Iryna Fedotiuk — Head of Marketing Olha Kalynovska — PR & Coms Fedoriv Sashko Titarchuk — Brand Leader Zhenya Havrylychenko — Strategist Roman Polischuk — Art Director Dania Tkachenko — Copywriter Oleh Shedlovskyi — Designer Katia Lohvinova — Project Manager   Adjè
Yevhenii Holovatenko — Director Oleh Bondarenko — DOP Mykyta Kukoba — Executive Producer Daniel Feldman — Producer Natalka Bereza — Line Producer Valeriia Riabtseva — PA Valentyn Semko — 1AD Volodymyr Radlinskyi — Production Designer Pasha Baklahin — Costume Designer Andrii Naumchuk — Production Manager Mariia Reutova — Head of MUA Hleb Pylypenko — Administrator Max Halushko — Art Director Assistant Serhii Hodlevsky — Prop Master Karina Melnichenko, Yuliia Hultyaieva, Yuliia Shattskova — Casting Viktor Shava — Location Manager Valeriy Latuha — Gaffer Andrii Karpets — Focuspuller Kyrylo Piddubnyi — 1AC Volodymyr Tonkonohov — 2AC Oleksiy Honiailo — Playback Olia Markova — SFX Yaroslav Katashynskyi — Catering Danya Pryvit — Photographer Roman Antiuk — BTS Video Equipment — patriotrental, starwagen, filmotechnic Natalka Bereza — Post-production Producer Maksym Hrebeniuk — Editor Matthias Stoopman — Colorist Vitalii Kandyba / Cavemen Records — Sound Design M1X Studio — Post-production Studio Oleksandr Konovalov — VFX Supervisor Maksym Kobzystyi, Oleksii Hrzhehorzhevskyi — VFX Producer   Actors: Oleksander Batalov Ruslan Hofurov Anastasiia Sych

We're looking for a seasoned strategist to research, develop brand and communication strategies, and guide others to do the same. Apply via the link in the comments.

alyona alyona’s family made ROZETKA their go-to online store many years ago and never looked back because it has whatever, whenever. And who’s to disagree? After all, ROZETKA has been a market leader, top of mind, and our personal favorite since 2018. From the looks of it, it hardly needs advertising at all. However, getting to the top is only half the battle. Staying there – every holiday, every season, and every day – takes constant investment in communication and keeping up with trends. It’s the only way to make sure people think of ROZETKA when they need to buy school supplies for their kids, a gift for their loved ones, or a pink rose garden set for themselves. That’s why ROZETKA teamed up with an influencer again for this campaign. First, we decided to look back at our back-to-school videos featuring MONATIK and Jerry Heil. Then, we discussed the new campaign with alyona alyona and our brand leaders. What was Alyona’s latest ROZETKA find? Did she enjoy working with Fedoriv? Did her teaching experience help on set? Read the case study in comments.

Recently, we unveiled the new positioning and visual identity for Shemax, a company that creates cutting-edge equipment for beauty salons and independent nail technicians. But there’s more to the story than meets the eye. Behind Shemax is the journey of the Shelest family, filled with meaningful coincidences. We spoke with them about the challenges of building a business in Ukraine, the bold decisions they’ve made, and the strategy session with Andriy Fedoriv that changed everything. How did they manage to start a business and a family almost simultaneously? What led them to Fedoriv Agency? Check out the full story in our case study via the link in comments.

We all fear the unknown, especially when it comes to military service. Where will I find myself tomorrow? Will I have the freedom to choose my role? Will I receive adequate training and equipment? Will my commanders be experienced? Will I be able to provide for my family? We offer clear answers to these important questions in the recruitment campaign 2.0 for the 13th Khartiia Brigade of the National Guard of Ukraine.