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💜 On Monday, October 14, the II Strategic Session of the #ITUAgriTech Committee took place with participating representatives of Top Lead, Syngenta, a-Gnostics, FRENDT, SmartFarming, FieldBi, HOWCOW, UKRSIBBANK BNP Paribas Group, AVITAR and AgriChain. The importance of expertise in the sector and its improvement in the field of exports became one of the key issues on which the discussion focused 🖇️ Company representatives considered ways to improve the knowledge base about international events and entry into new markets 🖇️ The development of promotion opportunities for the development of the AgriTech industry was also identified among the priorities. In addition, committee members raised the issue of a lack of quality professional education. As the COO of the Association Victoria Fedorenko emphasised (lnkd.in/gDT68dGD), the sector is at the intersection of two industries—agro and IT—which is why the problem arises: farmers do not have sufficient IT expertise, and IT professionals do not have in-depth knowledge of the agricultural sector. In this regard, the importance of creating specialised boot camps and involving experts in working groups to develop training programmes in the future was stressed 🎓 As in other committees, the compilation of catalogues for the analysis of the market and its participants is ongoing, which will include the results of market and stakeholder mapping: current trends, achievements, as well as industry challenges and projections of future development 📑 The Association will use the catalogues—to be created at the end of the year—to attract new partners, customers and investors, as well as to promote the Ukrainian tech sectors’ brands. 📍 We thank UKRSIBBANK BNP Paribas Group, the project’s General Partner and donor, and SoftServe, an #ITUMember, for the hospitality and support of the Session.
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