M&P Communications

We are pleased to announce our recent news: we have commenced a 2-year cooperation with Danone Ukraine! We were selected following a competitive tender process, and we're excited to provide corporate and crisis communications services to support and strengthen the Danone brand in the Ukrainian market. We’ll work together on strategic communications planning and execution, crisis PR preparedness and response, communications training programs, ongoing corporate communications support and many other exciting projects.  This partnership is a testament to our team's expertise and dedication, and we're eager to contribute to Danone's continued success in Ukraine. As Kateryna Didkovska, our Managing Partner, puts it: "We are incredibly proud to partner with a globally renowned company like Danone. This collaboration is a testament to our expertise in communications and PR. We look forward to implementing projects that will contribute to Danone's success in Ukraine." We've already hit the ground running with a training session and crisis simulation for Danone employees, and we have many more exciting initiatives in the pipeline! Thank you, Kateryna Glushanytsya and team for the trust and look forward to new achievements together with our team Maryna Buha, Nikita Vakulenko, Kseniia Khromova #M&PCommunications #Danone #Partnership #Communications #PR #Ukraine

We recently completed a campaign in collaboration with EU Anti-Corruption Initiative (EUACI), aimed at promoting digital city services adoption in Ukraine. We're glad to share our experience in implementing public sector communication campaigns. Project overview: - Implemented in 4 Ukrainian cities - Involved approximately 3000 users in the initial months - generated about 00 media appearances about the e-reception with a total unique reach of approximately 300,000 Ukrainians Our approach included: 1. Data-driven research to understand user needs 2. Visual campaign: "Got a question? - E-reception!" 3. Multi-channel strategy utilizing billboards, citylights, posters, and infographics 4. Instructional videos for user onboarding 5. Targeted media communications 6. Partnerships with local influencers This project showcases effective communication strategies for digital transformation and citizen engagement, particularly valuable during challenging times. It was successfully implemented by a team led by Kateryna Didkovska, Nikita Vakulenko, and Kseniia Khromova #DigitalTransformation #PublicServices #CommunicationStrategy #UkraineCommunication #PR #PublicRelations #PRUkraine #CommunicationsUkraine

We are so excited! Our Managing Partner and CEO has launched her professional blog, ready to share her knowledge and experience not just with our team during collaborative work, status updates, strategy sessions, and (sometimes intense) feedback sessions, but now with the public as well! Kateryna grown within our agency from an assistant, and we proudly consider her one of the best experts in this market. We're delighted to introduce her first post, where she shares her experience in IT sector communications. We can speak competently on this topic because our portfolio boasts long-term contracts with clients such as Rakuten Viber, GlobalLogic, Microsoft, Sony Play Station (an European Excellence Awards winner), Seiko Epson Corporation, and others. So, sit back, enjoy, and discover new insights from Kateryna's fresh blog. Her wealth of experience is now at your fingertips! #ITCommunications #LeadershipInsights #AgencyLife #PR #PublicRelations

Boeing Crisis: Insights from a Crisis Communications Expert As an agency with strong expertise in crisis communications and experience working with clients in the travel industry, M&P Communications deeply understands the scale of challenges Boeing is facing. Our founder and strategic consultant, Taisia Stadnichenko, shares her perspective on the situation and potential ways to overcome the crisis. #CrisisCommunications #Boeing #PRExpertise

Has anything changed in communication strategies since the first announcement was scratched on a clay tablet? Not everything. The clay tablet has been replaced by a monitor, but the sender, receiver, medium, and format remain. The content also remains - is it understandable to the recipient, considering all the noise and distortions? What has changed dramatically is the amount of information, its сhannel, formats, speed, senders, and receivers. Now, to break through and catch the eye of stakeholders, one needs to juggle channels and methods, utilizing all available resources. In this article, we present a checklist of what modern strategies should include and what guides our approach at M&P Communications. This checklist serves as a tool we use - and encourage you to use - to ensure no crucial element is overlooked in crafting effective communication strategies. From time-tested techniques to cutting-edge trends, we'll explore the key components that make a communication strategy successful in today's fast-paced, information-saturated world. Because in the realm of PR and marketing, details matter, and having a comprehensive framework can make all the difference. #CommunicationEvolution #PRStrategy #ModernMarketing #EffectiveMessaging

Ready to put your crisis management skills to the ultimate test? Join us for "Business Game: Team Crisis Simulation for Business. A Crash Test of your Skills in Responding to a Reputation Crisis", organized by our honored partner - European Business Association. Led by experts who handle crises on a daily, if not hourly and round-the-clock basis, this immersive simulation will challenge you to think on your feet and make critical decisions under pressure. Meet our expert moderators who will help you hone your skills: Kateryna Didkovska, CEO and Taisia Stadnichenko, founder from M&P Communications and Victor Zinchenko, Head of Communications Department of DTEK Energy and Kutereshchyn Oleksandr, Crisis Communications Manager of DTEK Energy from DTEK Registration is opened for EBA members, non-EBA members, please, contact , development@eba.com.ua. There are few places booked and waiting list. Registration via link - https://lnkd.in/gwTcWjAB

The AI Revolution: Adapt or Fall Behind In today's rapidly evolving business landscape, embracing new technologies is no longer a competitive advantage—it's a necessity for survival. Recent studies show a clear trend: 71% of leaders are more likely to hire a less experienced candidate with AI skills than a more experienced one without. 66% of leaders would not hire someone without AI skills This shift isn't just about staying current; it's about future-proofing our organizations. At M&P, we're committed to staying ahead of the curve. We're continuously enhancing our expertise in cutting-edge tools and AI technologies, allowing us to optimize our time and achieve superior results for our clients. Talent development has always been a cornerstone of our philosophy. I'm proud to say that our team members are not just meeting expectations—they're surpassing them in their professional growth. The message is clear: adapt to the AI era or risk obsolescence. How your communication preparing for this new reality? Here is the Survey https://lnkd.in/ehMy-v7A #AIinBusiness #FutureOfWork #LeadershipInTech #TalentDevelopment

What's challenging about writing a communication strategy? Overall, the process is usually a continuous search for common solutions - starting from the first strategic session, where it often becomes apparent how different the views on communication, its goals, results, and processes are among the participants. Developing a strategy for one of the Ukrainian governmental bodies on 3 levels was a complete challenge. Communication at three levels - national, regional, and local - and finding common interests among all stakeholders was complex. From Ukrainian society, for whom just transition and a carbon-free economy is a path to Europe and an ecological future, to miners and trade unions, for whom the closure of mines means job loss and uncertainty. However, our team managed to overcome these difficulties and find compromise solutions that satisfied everyone. We are infinitely grateful to our colleagues and partners - Iryna Stepanova and GIZ Ukraine team who worked tirelessly on the document for the success of all parties. And to our team - Kateryna Didkovska, Maryna Buha, Sofiia Sorokina and Taisia Stadnichenko who brilliantly coped with this very challenging project. Сase is below #CommunicationStrategy #EnergyTransition #Sustainability #TeamworkMakesTheDreamWork

It's never too late to celebrate the power of connection! Happy World Social Media Day! For more than 15 years of agency experience, we recognize how social media has transformed into one of the most influential communication channels worldwide. Without social media, we would not have been able to write and publish this holiday post. Share, connect and engage with the whole world! #SMDay #SocialMediaDay #ConnectedForEver #MPCommunications

After the victory, Ukraine will have approximately 5-6 million veterans and their family members, which means every 6th Ukrainian or about 17% of the population. This is an unprecedented figure in the modern world, as no country has faced such a large number of veterans and their reintegration into peaceful life. One of the projects, in collaboration with the National University of Kyiv-Mohyla Academy (NaUKMA), which has been engaged in educational programs for veterans since 2015, is a program to identify the needs of veterans to provide the best and most accurate answer to this question. First, we proposed an event that would allow an open discussion about the mutual needs of business, government, and veterans themselves in the new reality. An open panel discussion with representatives from the government, businesses that already employ returning veterans, NaUKMA as a representative of education and professional development, the military who are the recipients of assistance, and volunteers and public figures allowed us to better understand the request and find ways to satisfy it best. The discussion "Education for Veterans: What is Needed for a Successful Return to Civilian Professional Life" was attended by Tetyana Berezhna, Deputy Minister at the Ministry of Economy of Ukraine, Yana Chapailo, Head of the NAKMA Resource Center for Veterans, Natalia Movchan, HR-department of EPAM, Maria Berlinska , military officer and head of the Victory Drones project and the Aerial Reconnaissance Support Center, @Taras Taras Tymochko, junior sergeant of the Armed Forces of Ukraine, Project Management Advisor at American Councils for International Education. We learned that veterans want and need professional development, particularly in management areas - leadership and management disciplines that will allow them to advance their future careers. The second need is starting their own businesses and implementing their own projects. The demand for training in starting a business turned out to be quite relevant, along with the establishment of a fund for veterans to finance the start of projects. The third area is the adaptation of employers to the needs of veterans, both in terms of physical accessibility - ensuring full inclusivity and psychological support. The event and its results were covered in the press, particularly in an interview and expert article by the head of the NaUKMA Veterans Resource Center, Yana Chapailo, on NV and Sotsportal. The next steps for NaUKMA are to create programs and courses that meet these requests and to establish a fund to provide veterans with start-up capital. We continue to work on these projects and believe that our contribution will make them even more useful and valuable for all parties. Our team - Kateryna Didkovska , Nikita Vakulenko , Kseniia Khromova #Ukraine #Veterans #Reintegration #Education #ProfessionalDevelopment #Entrepreneurship #Inclusivity #NaUKMA #VeteransResourceCenter #PostWarRecovery