2X eCommerce

New Episode Alert with Gitika Jain of ShipAccel, Powered by Pitney Bowes! How to Automate and Streamline Your Shipping Processes for Growth === Why Listen? 🟣 Shipping Automation for All Sizes: Gitika of ShipAccel joins Kunle to discuss how to optimize shipping for SMBs and mid-size businesses. Learn how ShipAccel empowers businesses from smaller e-tailers shipping 400 packages to larger companies shipping 80,000+ parcels each month. 🟣 Enhanced Efficiency with Business Rules: Gitika shares ShipAccel’s unique automated business rule feature that can save time by applying specific rules to shipments, like setting preferred carriers, label types, and other specifications to reduce manual handling and speed up fulfillment. 🟣 Cost Optimization and Carrier Discounts: ShipAccel offers special rate discounts through established carrier partnerships, helping SMBs and growing businesses access affordable shipping rates, an essential benefit in today’s competitive e-commerce landscape. 🟣 Multi-Channel Order Integration: For businesses selling on multiple platforms (e.g., Amazon, eBay, Shopify), ShipAccel consolidates orders from various marketplaces into one interface, making label printing and tracking more efficient for sellers with high multi-channel demand. 🟣 Branded Tracking and Return Solutions: ShipAccel’s branded tracking feature allows e-commerce companies to deliver real-time tracking under their own brand, enhancing customer satisfaction and loyalty. Plus, learn how integrated return solutions simplify the post-purchase experience. 🟣 Cross-Border Shipping Simplified: International shipping can be complex and costly, but ShipAccel addresses these challenges with an AI-driven engine that estimates landed costs, customs, and import duties to avoid unexpected fees for international customers. 🎧 Tune in now to take your e-commerce shipping to the next level, and set your business up for efficient, scalable growth!

New Episode Alert with Lachezar Voynov! 𝗧𝗵𝗲 𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗜𝗺𝗽𝗮𝗰𝘁 𝗠𝗲𝘁𝗮 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝘆𝗽𝗲𝘀 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄 === Why Listen? 🟣 Founder Story Videos Revolutionize Meta Ads: Kunle and Lachezar discuss why founder story videos consistently outperform other ad formats. Lachezar explains how this authentic approach, tested across multiple brands, consistently draws higher engagement and conversions by building trust and connection. 🟣 Hook Strategy for Q1 Experimentation: Learn how to optimize every ad concept with multiple hooks to drive attention. Lachezar recommends testing different hooks—sometimes up to 10 per ad—to discover what resonates best and holds the audience’s attention on Meta. 🟣 Unlocking Authentic Customer Experiences: Discover how videos of founders calling satisfied customers have become a powerful UGC tool. Lachezar shares how letting customers share their stories organically can amplify trust and engagement, driving conversions without extensive scripting or production. 🟣 Benefits-Focused vs. Competitive Ads: Lachezar emphasizes two strategies for product-focused ads: the problem-solution ad, which hooks the audience immediately by solving a relatable issue, and the “us vs. them” format, showing clear benefits over competitor products. 🟣 Dynamic Targeting and Personalization with ICPs: Lachezar discusses Loop Earplugs’ unique approach of targeting specific customer profiles, from students to ADHD sufferers, to tailor messaging that resonates deeply. Learn how ad relevance increases by addressing multiple “ideal customer profiles” with precise, relatable content. 🟣 Creative Strategies for Increasing AOV: Gain insights on using discounts, free shipping thresholds, and post-purchase upsells to increase average order values. Lachezar shares techniques like shifting the default pack size to higher options, proven to boost AOV on product pages. https://lnkd.in/eYQ2ZNU8

New Episode Alert with Elery Pfeffer! How Nift is Helping Consumer Brands Acquire New Customers at Scale === Why Listen? 🟣 Transforming Customer Acquisition: Kunle welcomes Elery, founder of Nift, to introduce a fresh alternative to Meta ads. Learn how Nift helps brands acquire high-intent customers without relying on traditional ad channels. 🟣 Tackling the CAC Challenge: Explore how Nift addresses the challenge of rising customer acquisition costs (CAC) by incentivizing customers to try new brands. Elery explains how this innovative platform enables brands to reach interested customers who aren’t actively in the market. 🟣 Personalized Brand Discovery at Scale: Discover how Nift’s AI-driven algorithms match consumers with brands they’ll love. Elery shares how businesses like Wine Insiders and Blenders have expanded their customer base—even in off-seasons—by using this approach. 🟣 High Conversion Rates with Lower Costs: Find out how Nift delivers conversion rates as high as 40%, while keeping ROAS consistent. Elery explains how brands are acquiring thousands of new customers quarterly while optimizing their marketing spend. 🟣 Gaining First-Party Data: In a world where platforms are tightening control over customer data, Nift offers a unique solution by passing first-party data directly to brands, allowing for better retention and targeted marketing. 🟣 Easy Setup & Scale: Learn why marketers appreciate Nift for its efficiency. With a managed service model, simple setup, and CPC-based pricing, Nift offers an effective path to scaling customer acquisition. Don’t miss this valuable episode packed with practical strategies on how to diversify your customer acquisition channels and fuel growth! 🎧 Listen now and discover how Nift can boost your eCommerce marketing by delivering engaged, high-quality customers at scale!

🚀 Exciting news! Our Founder & CEO, Elery Pfeffer, is featured on the 2x eCommerce podcast with Kunle Campbell. Dive into this insightful episode where Elery discusses how Nift is revolutionizing customer acquisition for consumer brands at scale. 🎧 🌟 In this episode: Bold alternatives to traditional ads How NIFT helps brands acquire engaged, high-intent customers Fresh, actionable strategies to scale your business Tune in now to learn how NIFT can transform your marketing game. Don’t miss out! https://hubs.li/Q02VpWGn0 #NiftAdvertising #CustomerAcquisition #eCommerce #Podcast

Summer, the perfect time to listen to podcasts 🎙 If you feel like going deeper into eCommerce world during your vacations, then we have the perfect post for you. We have compiled 10 eCommerce podcasts from creators who’ve been through the digital business journey and can recommend a smarter way to it. Sure you'll find the right one for your interests. And there's one extra, from the house 😏 You have them all here https://lnkd.in/dEFcErN6 #podcast #eCommerce #interactiv4 #BTheTrend

New Episode Alert with Kathy Galloway! Brand Positioning Frameworks from Fortune 500 brands that can Transform DTC Brands === Why Listen? 🟣 Journey from Fortune 500 to E-commerce Consultancy: Kunle welcomes Kathy Guzman, branding and positioning expert, to share her fascinating career from working with Fortune 500 brands like PepsiCo to launching her own consultancy, The Clarity Wizard. Gain insights into her transition and how she discovered her zone of genius in brand strategy. 🟣 The Power of Brand Positioning: Kathy introduces her Brand Fundamentals Framework, helping brands maximize revenue by clarifying their positioning. Learn why understanding your brand’s purpose, mission, and values is key to resonating with your target audience. 🟣 Consumer-Centric Marketing Strategies: Delve into how Kathy’s experience in consumer research at PepsiCo shaped her approach to brand management. Discover why understanding human behavior is the most fundamental aspect of successful marketing. 🟣 Diversity in E-commerce Branding: Kathy discusses how to authentically incorporate diversity into your branding. Using examples from her career, she explains how focusing on consumer needs and desires, rather than demographics, leads to more inclusive and effective marketing strategies. 🟣 Data-Driven Brand Evolution: Find out how to keep your brand fresh by continuously optimizing your positioning. Kathy shares tips for conducting ongoing consumer research and refining your brand as market trends evolve. 🟣 Scalable Brand Frameworks for E-commerce Growth: Explore how Kathy’s frameworks, including her Brand Positioning Template, can help e-commerce brands scale efficiently by focusing on what truly matters to consumers. 🎧 Out now on all platforms: https://lnkd.in/gAvvET7u

Another week, another DTC deep dive—get the scoop on Alexa Kilroy’s handpicked e-commerce gems, from cutting-edge tools to can't-miss content! 🛍️ Store of the Week: Gardyn From AI gardening assistants to a site that masters consumer psychology, Gardyn makes a ~$850 investment feel worth every penny. A standout example of high-ticket e-commerce done right! Check it out: https://bit.ly/3A8fuwz 📦 Product of the Week: Veradek Cooler Table Functional meets fab with this weather-resistant cooler table. Perfect for those toasty summer days! Get yours here: https://bit.ly/4dzIZpG 👀 Content of the Week: Nik Sharma's "It's a 'Brat' Summer" Wondering what "brat marketing" is all about? Nik Sharma breaks it down with insights for Gen-Z & Millennial brands. Read more: https://bit.ly/4dwxhMv 🎧 Listen of the Week: 2X eCommerce Podcast- How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns Old-school media buyers, this one's for you! Learn how top pros are using AI to supercharge their Meta ads. Listen here: https://spoti.fi/3AgY4y3 🧰 Tool (& Partner!) of the Week: Loop Subscriptions Grow, manage, and retain subscribers like a pro with Loop! Just ask Good Protein, whose subscriber base grew 400% in 4 months after switching. Dive into their story: https://bit.ly/4dwjgyi 🛒 FERMÀT Experience of the Week: Perk Clothing The holidays are prime time for showcasing new offers, but the pressure of pulling together the perfect campaign can be intense. That's where FERMÀT steps in. Take Perk Clothing, for example. They needed a standout Father's Day offer, and with FERMÀT's help, they created a compelling funnel featuring a unique promotion—buy 3 pairs of chinos, get $87 off. But the magic doesn't stop there. FERMÀT allows Perk to keep this funnel for next year and clone it for other holidays. With just a few tweaks in creative and copy, they can roll out new, culturally relevant offers in minutes, reducing stress and maximizing impact. Ready to make holiday campaigns a breeze and drive consistent results? Book a demo and we'll show you how FERMÀT can transform your marketing strategy: https://bit.ly/4dz99Zo

New Episode Alert with Dylan Jahraus! Mastering Etsy as an eCommerce Sales Channel === Why Listen? 🟣 Journey from Corporate E-commerce to Etsy Success: Kunle welcomes Dylan Jahraus, who shares her remarkable journey from working with Zappos and Zulily to achieving phenomenal success on Etsy. Discover how Dylan applied corporate e-commerce strategies to dominate the Etsy marketplace. 🟣 Overcoming Personal and Professional Challenges: Dylan opens up about her challenging childhood and how it fueled her drive for success. Learn how personal resilience can translate into professional triumph. 🟣 Scaling Your Etsy Business: Learn the steps Dylan took to scale her Etsy store from $0 to $10,000 in just four months and $134,000 in the first year. Understand the importance of applying corporate e-commerce principles to a marketplace like Etsy. 🟣 Crafting a Winning Customer Experience: Dylan emphasizes the importance of customer experience, sharing insights from her time at Zappos. Learn how to create a premium customer experience that sets your store apart. 🟣 Navigating Etsy's Evolving Marketplace: Understand how Etsy has changed since 2016 and what it means for sellers today. Dylan discusses the impact of increased competition and the introduction of new product categories. 🟣 SEO and Product Listing Optimization: Get practical tips on optimizing your product listings for higher visibility and conversion rates. Dylan explains the anatomy of a successful Etsy listing, from photos to SEO. --- 🎧 Listen now: out on all platforms!

What's working in Google Ads in 2024: Combining exact match and phrase match keywords in ONE ad group. What most people do with match types is they decide upfront which match type makes sense for them: exact match or phrase match. However, what you should do instead is try that out for each keyword and then decide on an individual keyword basis if phrase match is better or exact match. But what's even better right now in 2024 is running both match types together in one ad group. So you will have the same keywords but different match types in one ad group. This way, you'll find out which match type is bringing the most results and weed out the ones draining your budget for nothing. What happens when you run both match types together is that it gives you expanded reach but more precision. So when you combine both match types, the exact match runs more aggressively and phrase match runs less aggressively. = more conversions at the same CPA. Insights taken from: Corey Zieman and 2X eCommerce podcast

Learn how Robert Hamm is funding the marketing that is scaling his business HatLaunch to $10M revenue this financial year, using Non-Dilutive Funding from Clearco. This episode is out on: Spotify: https://lnkd.in/gnK-WUP4 Apple: https://lnkd.in/gs576GgW All Platforms: https://lnkd.in/eYsudkmy