4Change Marketing

🌍 Did you know most paper towels can’t be recycled? If that’s news to you, you’re definitely not alone! 🙃 Recycling can feel like a bit of a puzzle sometimes, with so many common misunderstandings about what can and can't go in the bin. ♻️ Most of us want to “do the right thing,” but let’s face it—recycling isn't always as simple as it sounds. That’s why, in celebration of Recycle Week, we're here to help clear things up and share some easy, practical tips to make recycling at home a breeze! 🏡✨ While reducing and reusing are super important, we know we’re still a long way from a fully circular economy. So, every little improvement helps! Let’s learn together 💚 👉 Swipe through the carousel for some handy tips. Did you learn something new? What would you add to the list? 👇 #recycleweek #sustainability #sustainableliving

Digitalising your business is better for the environment, right? It can be! But it’s not quite that simple… #sustainabilitymarketing #sustainablemarketing #digitalwaste

Turning down a business that doesn’t align with your ethics? Isn’t that something that only huge corporations can afford to do? Maybe! Despite our stance, we can’t deny that there is a certain level of risk to this business strategy and yet, it’s one we believe in firmly! We are quite literally willing to die on this hill! We don’t believe in going back on our word if it’s no longer profitable or backtracking if a segment of our audience doesn’t agree. Backtracking, can we add, is very different to learning, growing and evolving, things we strive to do every day! All this we do, and encourage our clients to do, in the name of brand loyalty! As important as it is to continue to grow your audience, it’s also vital not to break your word to your existing audience. Respect and trust are the keys to success for any campaign but as hard as it is to gain them, it’s even easier to lose them! A controversial opinion, we know, and it’s what we built 4Change on! Do you agree with us? Would you take on this policy for your own brand? Let us know in the comments! #sustainabilitymarketing #sustainablemarketing #ethicalbrands

🌍 Need a little positivity in your feed? September brought us some sustainability wins worth celebrating! Here's a sneak peek at what made headlines: 🔥 UK says goodbye to its last coal-fired power station—a massive step towards clean energy! 🍻 Carlsberg goes green by partnering with regenerative farms. Sustainable beer, anyone? 🌲 Norway’s forests have tripled in size over the past 100 years—now that’s growth! 🍽️ ASDA’s partnership with Too Good To Go is tackling food waste, one meal at a time. 🥬 Swegreen is growing veggies inside supermarkets—hello, ultra-fresh greens! 📞 Britain launches a 24/7 mental health crisis line, offering support when it’s needed most. Want the full scoop? Click the link below 🌱✨ #Sustainabilitynews #positivenews #Cleanenergy #MentalHealth #Foodwaste #innovation

Memes and Marketing: Are you breaking the law without knowing It? Remember the anti-piracy ads from the early 2000s? “You wouldn’t steal a car. You wouldn’t steal a handbag.” Well, pirating memes isn’t much different! Memes may seem like harmless fun, but using them without permission can land marketers in hot water—sometimes even with a lawsuit. So, before you right-click and save that funny image, make sure you’re covered legally. Dive into our guide to using memes ethically—and save yourself from unexpected legal headaches! 😎 #mememarketing #ethicalmarketing #sustainablemarketing #socialmediamarketing

Rage bait... it’s so tempting, we know! But your reaction is exactly what online trolls want! #sustainabilitymarketing #sustainablemarketing #ragebait

B2B marketing is getting a makeover: Less boring, more bold! 🚨 Let’s face it, B2B advertising has been stuck in a cycle of features, functions, and frankly... yawn-inducing campaigns. But times are changing, and so is the playbook. 📖 According to LinkedIn's 2024 B2B Marketing Benchmark report with Ipsos, the tide is turning. Nearly 90% of CMOs are championing braver, more creative campaigns, and 67% are pouring more cash into brand-building. And guess what? It’s paying off! 💸 Around 60% are seeing more brand engagement, 55% have boosted their Share of Voice, and 48% are grabbing more media headlines. The takeaway? Creative ads work harder. Business decision-makers are 40% more likely to consider your brand when your ads are, well... a bit more interesting. So, let’s ditch the dull and make B2B marketing something worth talking about. Source: The B2B Renaissance, MAGNA Media Trials x LinkedIn, 2024. #marketingtrends #b2bmarketing #creativemarketing

🤖🌎 Technology has been taking leaps and bounds over the past few decades but is our planet paying the price for our AI advancements? #sustainabilitymarketing #sustainablemarketing #AI #energyconsumption

💚 The word “organic” is thrown around so often nowadays, a lot of us have forgotten what it actually means! Whether you’re a herbivore, a carnivore or an omnivore, we can all do our bit for the planet (and our own health) by going organic this September! #sustainabilitymarketing #sustainablemarketing #organicseptember

🏅 Have you been keeping up with the outstanding athletes in the Paralympics? ✨ The Paralympic Games are not just about competition—they’re a powerful reminder of resilience, inclusivity, and breaking barriers. With only 25% of children with disabilities regularly taking part in sports, these incredible athletes are inspiring a movement for change. 🙌 #sustainabilitymarketing #Breakbarriers #equalityinsports #paralympics #Paris2024