'Yes, the whole visit was tailored towards me and my potential membership needs. This was an element that I have honestly never experienced as a member of previous Clubs where I I felt I was regarded as just another number'
As a membership sales geek, I LOVED reading this response from a mystery shop carried out in August.
Why do 59club UK ask so many questions in a membership enquiry mystery shop visit? Isn't it overkill and unattainable? Most people don't want to be asked 'all that'..
The above comment is why. The truth is most people want to be seen and heard now more than ever. We are all looking for good old fashioned 'connection'.
The training we deliver encourages taking a few extra minutes to really listen & understand needs. Tailoring an experience to meet needs shows from the outset that you see someone as an individual and we use the questions in our report to uncover whether this really happened.
Sales is a dialogue.. not a monologue. Be open to this way of thinking and it will have a massive impact on someone's experience at your club, likelihood of joining and of course, STAYING!!
And the ones who don't want to talk? No problemo, at least we tried 🤣
59club UK 59club