6 Seeds

New from 6 Seeds: “Revolutionizing Fullness – How Satiety Modulators Are Transforming the Industry + Meeting with Senator Bob Black to discuss food security supported by data and AI” Perfect timing as we ride the post-Halloween sugar wave! 🍫🍭 Over a year ago, we saw this coming: Ozempic and other GLP-1 drugs are shifting how consumers interact with food. Now, the food and beverage industry is stepping up with solutions like natural satiety modulators, allowing people to feel fuller using real nutrients, not just synthetic options. Want to know how brands like VitaKey are pioneering this space? Or what it means for product development moving forward? Read the full newsletter here and see how your team can stay ahead!

In a surprising twist, PepsiCo is reversing course on the industry-wide trend of shrinkflation. But will this strategy be enough to reignite consumer appetite for its snack brands?

As inflation bites into budgets, a surprising trend is emerging: Gen Z is splurging on high-end groceries, turning a $29 croissant into a must-have tastemaker item and Erewhon into the next Chanel.

We called this in our webinar last week - the entire world of nutrition is changing, not just the dieting and weight loss industry. Read why this matters to your food business.

The Future of Drinks: Where Books Meet Bars and Matcha Goes Technicolor Three drink trends shaking up the beverage industry in 2024: →Book Bars (+102% YoY searches) →Fueled by BookTok and romance lit boom →Creating community spaces, especially for women →Catering to solo diners and readers Colorful Matcha →Orange matcha leads (+595% YoY) →Followed by strawberry, blueberry, red, and lavender →Visual appeal driving social media engagement Sleepy Girl Mocktails →Magnesium searches up 74% YoY →Tart cherry juice + magnesium powder + sparkling water →Skip the prebiotic soda for better sleep benefits What this means for your business: →Experience is king: Consumers want more than just a product. They're seeking unique, shareable experiences. →Functional is fundamental: Health benefits are driving purchasing decisions. Capitalize on this by highlighting functional ingredients. →Aesthetics matter: In the age of Instagram and TikTok, visual appeal can make or break a product. Invest in presentation. →Community sells: Create spaces (physical or digital) where your customers can connect over shared interests. →Stay agile: Trends move fast. Build flexibility into your business model to quickly adapt to changing consumer preferences. The takeaway: Consumers crave unique experiences and functional benefits from their drinks. Smart entrepreneurs will tap into these trends to create innovative offerings that resonate with modern preferences.

We dug deep into our data about pumpkin spice. What's the probability it'll maintain it's cultural significance, and why?

In our latest newsletter, I'm spilling the beans on how to supercharge your AI game for CPG executives: → Why giving AI a specific role is like handing it a roadmap to success → How to craft AI personas that deliver killer results → The art of creating a 'custom-tailored suit' for your AI brain Plus, I'm sharing some quick tips to get you started on your journey to AI mastery. Whether you're a seasoned pro or just dipping your toes in the AI pool, this one's for you.

Thanks to everybody who attended our Ozempic webinar yesterday - we had guests from all over the world, showing that GLP-1 drugs are a concern in global boardrooms and for entrepreneurs everywhere. If you missed it, here's the replay.

Join us tomorrow to find out what changes Ozempic will bring to your food and drinks business.