72Point

We supported Popcorn with their Babybel campaign for Red Nose Day!   To mark Red Nose Day (March 21st), Babybel transformed Manchester's Market Square with a giant ball pit filled with 65,000 red balls to give some child-like fun to adults passing by. Hidden branded balls added to the enjoyment - as with each one found it meant an extra £1 donation for the charity. TV personality Chloe Burrows also joined in to get the crowds involved.   It comes after OnePoll research revealed 42 per cent of adults have forgotten how to have fun, with 42 revealed as the age this stops.   The study also wanted to find out if Brits believed there to be a correlation between fun and doing good, which 43 per cent agreed with - and 41 per cent even said they would be more likely to take part in charitable or community activities if it was something that amused them.   Key findings revealed: ⏳28% say lack of time holds them back from having fun ⚡27% struggle with low energy 💼23% blame work commitments for getting in the way   Where did this story land? 🔥 Across print and digital in the Daily Express, Mirror, Star, Sun, and tons of regional outlets!   Huge shoutout to PinPep and our video team for creating wonderful assets to support the campaign.

This week’s #FridayTeamShoutOut goes to Xanthe Constantinou. Xanthe has joined the 72PointPlay team as a Junior Account Executive, having recently graduated from the University of Nottingham with a degree in Sociology. When she’s not at work she loves exploring new places and hitting the gym. Xanthe has already impressed us with her drive, curiosity, and eagerness to learn. She is a fantastic addition to the team and we can’t wait to see her grow!

Our Creative Account Director, Alice Hughes, shares her thoughts on what the recent Peppa Pig campaign suggests about the future of brand ambassadors. A big thank you to Alice Hughes for sharing this valuable insight! We highly recommend reading this 👇

Our team captured the iconic sleeping statue, made up of 2000 fake bank notes in Canary Wharf, for Flagstone. The stunt was done to showcase the fact that the nation could be sleeping on their savings. Client: Flagstone

🚨 Join Our Next Meet the Media Event! 🚨 Don't miss this exclusive opportunity to gain insights from key editors and journalists from the UK's leading media outlets. 📅 Tuesday 25th March 📍 Courthouse Hotel, Soho ⏰ 6:00 - 8:30 PM This session features a theatre-style Q&A with Russell Myers, Associate Editor at The Daily Mirror, moderated by our Director of Creative Strategy, Katie Earlam. 🎤 Gain insider knowledge on national media 📰 Understand newsroom dynamics 🤝 Build stronger media relationships Drinks and light bites provided! 🍸🥂 📲 Scan the image or click the link below to secure your spot - spaces are limited! 🔗 https://lnkd.in/evpKwXPJ

We’re thrilled to share that the 72PointPLAY team's 'What's Occur-Inn' campaign with Premier Inn has been shortlisted in the Best Use of Humour category at the Brand Film Awards 2025! 🏆 Our playful remake of the Barry Island Premier Inn, inspired by Gavin & Stacey’s iconic Nessa catchphrase sparked viral coverage, social buzz, and even praise from Ruth Jones herself, who called it 'creative genius'. 😍 A huge well done to the team and good luck to all the other shortlisted agencies. See you at The Ham Yard Hotel on the 30th of April! 🥂 🏆 #BrandFilmAwards #Storytelling #PR #BrandedContent https://lnkd.in/eGdcxRws

This weeks #FridayTeamShoutOut goes to another new member of the 72Point team - welcome Kaylie Weston who joins as Business Development Director. 🎉 Kaylie comes to us with 8 years of experience at Shutterstock and a strong background in media. She's all about driving growth and making things happen. Outside of work, Kaylie is a proud dog mummy to a crazy Border Collie named Doli and loves long walks and hitting the gym, and she's currently gearing up for their first bodybuilding competition in June. Welcome Kaylie, we're all excited to see your positive impact with our brand clients!

To celebrate #InternationalWomensDay, we wanted to tip our caps to the icons who have inspired and fuelled members of our team on their careers in PR. This is female fandom in it's fullest!   To Lynne Franks OBE, Katharine Hamnett, Ruth Yearley & Jennie Stoddart-Scott, thank you for being a source of inspiration and guidance for Victoria O’Brien, Sam Brown & Danielle Baird 💖 🙏 . Read more below 👇 https://lnkd.in/eYXwA4DK

Paul Billingham & Geo Craig are representing team 72Point here at PRCA #NewBizFest25, at the Trampery Shoreditch. 💡Looking forward to hearing from speakers on topics such as credentials, AI, the future of new business and how to refine the pitch process. If you’re here, do say hello 👋! #PRCA #PR #NewBusiness #PRTrends

We're buzzing to welcome Darren Ruback to 72Point Group – a broadcast PR pro who knows exactly how to land those all-important National TV and radio spots. With Darren at the helm of our new 72Point Broadcast service, we're ready to take the stories we're known for beyond the page and onto the airwaves. More on Darren's arrival in PRWeek UK: https://lnkd.in/eiPebXfb #BroadcastPR #PageToAirwaves #PRThatCutsThrough #WelcomeDarren