Abintus Consulting

Beyond the Screen: Why Voice is the Next Marketing Powerhouse 🔊 Voice technology is transforming how brands interact with their audiences. With 47% of UK households now owning a smart speaker, voice is fast becoming a major channel for engagement, creating new opportunities for brands to reach customers in a seamless, hands-free way. But what’s truly exciting is how voice integrates with other digital channels to create a unified customer journey. Now, interactions initiated on smart speakers extend to social media, email, and mobile, allowing brands to reach their audiences at multiple touchpoints in a more cohesive and personalised manner. 📊 Voice Tech: The Stats You Need to Know - 45.2% of UK internet users actively used voice assistants in 2023. - 50% of all searches are expected to be voice-based by 2024. - 94% of voice users report that this technology simplifies their daily routines. With voice technology devices poised to grow further — projected to reach 8.4 billion global sold units by 2024 — the brands that adapt to this shift stand to benefit immensely. It’s not just about being heard; it’s about responding intuitively, building seamless customer journeys, and positioning yourself where customers are already interacting. #VoiceAdvertising #DigitalMarketing #MarTech #FutureOfAdvertising #SmartTechnology #AI #Innovation

The Shifting Landscape of Influencer Marketing Micro-influencers, with followings between 10,000 and 100,000, are proving to be marketing gold. The numbers speak for themselves: micro-influencers achieve an average engagement rate of 3.86% on Instagram, compared to just 1.21% for mega-influencers. Even more compelling? 82% of consumers say they're highly likely to follow a micro-influencer's recommendation. But it's not just about size—authenticity is taking centre stage. 90% of marketers say authenticity is critical to their influencer marketing success. In fact, 71% of consumers trust influencer recommendations only when they believe the partnership is genuine and the review is honest. Perhaps most intriguingly, the compensation landscape is evolving. Forward-thinking brands are moving away from flat-fee structures towards performance-based partnerships. Data shows that 65% of influencer marketing spending will be performance-based by 2024, up from 40% in 2022. This shift aligns everyone's interests: influencers are incentivised to create genuinely engaging content, while brands can better track their ROI. What does this mean for businesses? - Consider partnering with micro-influencers in your niche. - Prioritise engagement rates over follower counts. - Allow creative freedom for authentic content creation. - Explore performance-based compensation models. - Focus on long-term partnerships over one-off posts. The future of influencer marketing lies in fostering genuine connections with engaged communities. It's time to think smaller, authentic, and results-driven. What's your experience with micro-influencer partnerships? Share your thoughts below. 👇 #InfluencerMarketing #DigitalMarketing #SocialMediaStrategy #BrandAuthenticity #MarketingTrends

Beyond the Billboard: Out-of-Home Advertising in 2024 Did you know? Despite initial concerns during the pandemic, OOH advertising has shown impressive resilience, with global spending projected to reach £33.4 billion by 2025. The sector's growth is particularly strong in the UK, where digital OOH now represents 63% of total OOH advertising revenue. Here's what's driving the transformation: 1. Interactive Digital Integration: modern OOH campaigns are incorporating QR codes, augmented reality, and real-time content updates. We're seeing billboards that respond to weather changes, traffic patterns, and even social media feeds in real-time. 2. Hyper-Localisation: using mobile data analytics, advertisers can now deliver highly contextual content based on neighbourhood demographics and footfall patterns, increasing engagement rates by up to 85%. 3. Environmental Innovation: sustainable OOH solutions are gaining traction, with solar-powered displays and biodegradable materials becoming increasingly common. Some brands are even using air-purifying paint and green walls in their installations. 4. Cross-Channel Symphony: the most successful campaigns we're seeing combine OOH with social media, creating shareable moments that amplify reach. Recent studies show that OOH can boost mobile engagement by 38% and social media activity by 46%. The future of OOH lies in its ability to forge meaningful connections between brands and audiences in the physical world whilst leveraging digital innovation. As we continue to push boundaries, we're excited to see how this dynamic medium will evolve. What's your take on the future of OOH? Share your experiences or ideas below! 👇 #OOHAdvertising #DigitalMarketing #Innovation #MarketingTrends #AdvertisingStrategy

The Future of Advertising Is Data-Driven Every successful marketing decision starts with data. Modern advertising demands a perfect blend of creativity and analytics to deliver campaigns that truly perform. The numbers tell the story, guide our strategy, and unlock new opportunities for growth. 1. Data transforms guesswork into precision: • 73% of consumers expect personalized experiences. • Companies using advanced analytics see 3x better ROI on ad spend. • Real-time optimization reduces wasted ad spend by up to 30%. • 82% of top-performing companies make data-driven decisions. 2. Key advantages of data-driven advertising: • Hyper-targeted audience segmentation. • Dynamic content optimization. • Predictive performance modelling. • Attribution clarity across channels. • Rapid campaign refinement. 3. What sets successful campaigns apart is their holistic approach to data: • Historical performance data reveals patterns in customer behaviour. • Real-time analytics enable instant campaign adjustments. • Predictive modelling helps forecast campaign performance. • Competitive intelligence provides market context. • A/B testing validates assumptions with hard data. • Customer journey mapping identifies key touchpoints. • Sentiment analysis gauges brand perception. But perhaps most importantly, effective data utilization helps preserve marketing budgets. By understanding exactly what works and what doesn't, teams can allocate resources more efficiently, maximize ROI, and scale successful strategies across channels. The future belongs to brands that can transform raw data into meaningful customer connections. It's about finding the sweet spot where numbers meet narrative, where analytics enhance creativity rather than replace it. What's been your most surprising discovery when using data to optimize ad campaigns? Share your experience below – we'd love to learn from your insights! #DataAnalytics #DigitalAdvertising #MarTech #MarketingStrategy #BusinessIntelligence

The AI Ad Revolution: Smarter Strategies, Sharper Results In the face of recent controversies and platform debates, the advertising industry stands at a crossroads. Artificial Intelligence (AI) emerges as a transformative force, offering solutions to pressing challenges and reshaping ad strategies for the future. Key Areas of AI Impact 1. Enhanced Targeting and Personalization: AI analyses vast data sets to create detailed consumer profiles, enabling micro-segmentation, predictive targeting, dynamic content adaptation, and cross-device consistency. 2. Real-time Brand Safety Monitoring: AI scans content in real-time, understanding context and nuances to protect brand integrity. 3. Predictive Analytics for Campaign Optimization: AI-powered tools forecast performance, optimize budget allocation, provide audience insights, and analyse competitors. This allows for data-driven decisions and continuous campaign improvement. 4. Automated Content Creation: AI streamlines the creative process by generating ad copy, modifying visuals, and enabling dynamic creative optimization. While human creativity remains essential, AI facilitates faster production and extensive A/B testing. 5. Chatbots and Conversational AI: These tools revolutionize customer engagement through 24/7 support, personalized recommendations, lead qualification, and interactive ad experiences. They create new touchpoints for brand engagement and sales. 6. Fraud Detection and Prevention: AI combats ad fraud through pattern recognition, anomaly detection, and user behaviour analysis. This ensures ad budgets reach real people, maintaining ecosystem integrity. As AI evolves, it will play an even more significant role in: - Navigating the post-cookie world with privacy-compliant targeting. - Enhancing attribution models across platforms. - Developing sophisticated predictive models for consumer behaviour. - Creating immersive advertising experiences in AR and VR environments. The Path Forward As the advertising landscape evolves, embracing AI isn't just an option—it's a necessity for maintaining competitiveness and brand integrity. Organizations must consider how to leverage AI to enhance their ad strategies and stay ahead in this rapidly changing field. What are your thoughts on AI's role in advertising? Is your organisation leveraging AI to enhance your ad strategies? We'd love to hear your thoughts! #AIinAdvertising #AdTech #DigitalMarketing #BrandSafety #FutureofAdvertising

Check out our CEO’s latest insights on why feedback should never be optional in business pitches.

Exciting News! 🎉 We’re thrilled to announce that Abintus Consulting Consulting will be attending the 2024 MediaWeek Awards in London on October 17th. As leaders in media transformation, it’s a great honor to be part of an event that celebrates innovation, creativity, and excellence in the media industry. Looking forward to connecting with industry peers, celebrating the achievements of the brightest media minds, and continuing our mission to empower advertisers with smarter media solutions. Stay tuned for updates – we can’t wait to see what the night holds! #MediaWeekAwards #AbintusConsulting #MediaTransformation #EmpoweringAdvertisers #LondonEvents

Abintus will be represented at The Future of Media conference this October by our CEO, Philippe Dominois. This is a key event for exploring innovations and building stronger media agency relationships. Keep an eye out for updates!

Did you know we provide great media training to advertisers through our proprietary training platform (www.abintus.academy)? Check out this review we received this morning from Kemi, one of our students. Why not check it out? It's "helpful" as Kemi mentioned, rating our Media Transparency course 5 out of 5! Give it a go - it's free! Register now and enhance your media management skills with Abintus Academy. #MediaTraining #OnlineLearning 

We're thrilled to welcome Susan Clarke to the Abintus Consulting team as Client Director! Sue brings over two decades of digital media expertise to our growing consultancy. Her impressive career includes roles as: > Head of Digital at The7Stars, the UK's leading independent media agency > Senior positions at EssenceMediaCom and MEC (now Wavemaker) > Paid Media Specialist at Philip Morris International Sue's wealth of experience spans the evolution of digital marketing, from the early days of search engines to today's complex programmatic landscape. Her unique blend of agency and client-side experience positions her perfectly to understand and address the challenges our clients face in the ever-changing digital world. Sue's arrival underscores our commitment to providing top-tier digital media expertise and delivering cutting-edge solutions for our clients. You can learn more about Sue here: https://lnkd.in/eV7eCwnd #NewHire #DigitalMedia #MarketingConsultancy #AbintusConsulting